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Samsung's advertising and marketing spending is expected to reach $14 billion trillion this year

Samsung's advertising and marketing spending is expected to reach $14 billion trillion this year, Reuters reported December 2.   However, such a huge amount of spending has also sparked controversy, and industry experts say the Samsung approach is unwise. Samsung advertising spending accounts for 5.4% of its annual revenue, according to Thomson Reuters, a figure that has left the world's top 20 companies behind. Apple advertising revenue accounted for only 0.6% of the total, GM for 3.5%. Last year, Samsung's advertising spending reached 4.3 billion U.S. dollars, became the world's largest advertisers, but its brand value of only 396 billion U.S. ...

You made the boss, 50% of advertising costs have been wasted

Buy clothes on Taobao, eat on the public comments, read the news on the microblogging, squatting toilet WeChat. When spending habits and living habits are upset by the Internet and the mobile Internet, many business owners find that the traditional hard-line investment is not as good as one day. The brand director takes the advertising budget for the whole year and does not know how to spend the money. With these questions, the reporter interviewed a famous media people in Chongqing Yang Ai-xiang, Secret Internet marketing password. The two largest Internet traffic ...

Cohesion, integration, cross-border mobile advertising will be the three major trends in the future

Global mobile Internet event GMIC2014 recently concluded at the Beijing National Convention Center, tens of thousands of mobile Internet elites from around the world witnessed the new glory of the mobile Internet! Sun Zefeng, vice president of mobile advertising platform AdSage said at the meeting Cohesion, integration, cross-border mobile advertising will be the future of the three major trends. As market competition intensifies and traditional brand advertisers invest more in mobile advertising, enterprises with strong complementary strengths in the mobile advertising market will join forces to reorganize the industry structure resources and the trend of cross-border interactive marketing will become more and more obvious. "Cohesion, integration ...

How advertising filters into a business

"Guide" Tencent QQ computer Butler and 360 security guards have advertising filtering function, a key to open, have directly shielded the personal website Baidu Alliance and Google AdSense ads, however, they do not support the Filter Sina Portal home page ads, and do not support filtering Youku and other video site ads,   This means that personal sites are best bullied. According to BusinessInsider, Google paid Adblock plus fees to keep its ads from being intercepted. AdBlock Plus launched a ...

Red clothes blood oral liquid and other suspected serious false illegal advertising

Recently, the Provincial party committee propaganda Department, provincial Bureau of Industry and Commerce, Provincial Press and publication Bureau, provincial network Culture Office, Provincial Public Security Bureau, provincial health Department, provincial Radio and television bureau, provincial Food and Drug Administration, provincial communications Authority, and other nine departments jointly exposed some of the suspected serious false illegal advertising, ads involving medical services, pharmaceuticals, food, cosmetics and beauty services category. The exposure of the ads have red blood oral liquid, dige plastic combination, Chen Lizi activating pain pill, GUI long ointment, henna flower, space aerospace Pillow, Jinan, Kowloon Urology Hospital, Jinan Best Oral Hospital, Jinan ren product ear, nose and Throat hospital, armed police Shandong Corps ...

Yahoo has acquired mobile analytics and advertising platform Flurry

Absrtact: Yahoo recently will buy mobile data analysis and advertising platform company Flurry, then flurry official confirmed the deal. Sources said the deal involved a price between 2.3 billion dollars. Flurry was founded in 2005, its business focus is through personalized Yahoo recently will acquire mobile data analysis and advertising platform company Flurry, then Flurry official confirmed the deal. Sources said the deal involved a price between 2.3 billion dollars. Flurry ...

Twitter will release a new advertising product for the mobile side in a few weeks

Summary: Bloomberg Business news from people familiar with anonymity, Twitter will be released in a few weeks to the mobile end of the advertising products. The product is intended for application developers and will guide users to the App store to download Third-party applications. The report, known to Bloomberg Business news from unnamed sources, said Twitter would release a new advertising product for the mobile side in a matter of weeks. The product is intended for application developers and will guide users to the App store to download Third-party applications. This is called "App-insta ...

New opportunities emerge in the fields of payment, gaming and advertising

Goldman Sachs today released its research report, keeping Tencent's (0700.HK) stock rating at "buy" unchanged at a target price of HK $700. The following is a summary of the contents of the report: New opportunities emerge in the field of payments, gaming and advertising; maintain "buy rating changes: Micro-credit social networking services have unique competitive advantages, especially the sticky user base and the high proportion of mobile service usage, plus users have a deep understanding of these services, means there will be a variety of commercial opportunities in the future. We will be Tencent's stock rating ...

Consumers don't believe in advertising, but believe in suggestions and recommendations from people they trust

Absrtact: A growing number of marketers understand the fact that consumers don't believe in advertising, but they believe in suggestions and recommendations from people they trust. This also makes looking for a large, red, and pulled from the media opinion leader, has become a lot of marketing companies in the hands of more and more marketers understand the fact that consumers do not believe in advertising, but will believe that people from their trust suggestions and recommendations. This also makes looking for a large, red, and pulled from the media opinion leader, has become a lot of marketing company's usual means, especially in doing ...

Precision marketing should pay attention to, beware of advertising fees by hackers suck away

December 9, cyber security research company White Ops Inc. disclosed a shocking report: By adding a monitoring module to various video ads launched by a group of brands, they found that 23% of video advertising browsing across the United States could be false-they should come from a hacker's invasion "Broiler" computers that are programmed at night and automatically click on ads. The survey, by White Ops Inc., selected 36 brands across the U.S. and observed 181 of them in 60 days ...

Lanzhou: Moon Star home false advertising consumer

Advertisement: Floor 12 yuan per square metre scene: floor which has 12 yuan of money? Moon Star Home square information Pictures Moon Home Local advertising billboard floor 12 yuan/square meters July 16 19 o'clock, located in the Qilihe Huanghe Bridge South Riverside Road, "Moon Star Home" is a sea of faces. The team extended from the mall to the bike lane. According to a member of the public who has been in line for half an hour, he and his family read a tempting advertisement published in the July 15 newspaper. The citizen pulls out a newspaper from his pocket, and the whole page reads: "Ming ...

Shu Qi, the latest advertising blockbuster exposure charming Leng show fascinating curve

Shu Qi has become a brand of the latest 2010 in autumn and winter in Greater China, Singapore and Malaysia, the latest spokesperson, and filmed the first series of ads. Shu Qi recently again for the brand photography advertising photos, dressed in high-grade uniforms she has a fascinating curve. [Page] Shu Qi latest advertising blockbuster exposure [page] Shu Qi latest advertising blockbuster exposure [page] Shu Qi exhibition charming curve [page] Shu Qi exhibition charming curve [page] Shu Qi exhibition charming curve

Facebook: How do you use big data to forge perfect social-precision advertising?

The New York Times wrote an analysis of the Facebook creative "Publishing Plant" (Publishing Garage) symposium. The article points out that in order to be able to work with the world's largest advertisers, Facebook has invested heavily in human and financial resources in the past few years to develop ad-creative consulting programs, and has received a very lucrative return. The following is the full text of the article: Last August, in a day and a half, a number of brand managers, creative advertising agencies and Facebook strategists are working together on how to ping the Facebook ...

Mobile search Engine Company appropriate search announced that the number of advertising days over billion

Recently, mobile search engine companies should search announced that its mobile ad aggregation platform on the line two months after the launch, has been implanted in hundreds of app, advertising day show the number of billion.   For the future trend of the mobile advertising industry chain, it is advisable to search the judgment that there is still a great potential for mobile commercialization, and the future intensive operation and service will be more important. At present, the domestic mainstream mobile advertising platform has Baidu Mobile Alliance, Edersch, and foreign admob, etc. Compared with the above enterprises, the appropriate search mobile advertising alliance positioning in mobile advertising advertising platform, its core is to use the appropriate search itself ...

Keep you waiting! Seventh 21st Century International Summit on advertising

Absrtact: 2013 has become a past style, I believe many people have completed their 13 year-end summary and 14 New Year's plan. Then, it is time to summarize the entire advertising marketing industry in 13 and discuss the New Year outlook for 14. The seventh 21st century International 2013 has become the past, I believe many people have completed their own 13 year-end summary and 14 New Year's plan.   Then, it is time to summarize the entire advertising marketing industry in 13 and discuss the New Year outlook for 14. Seventh 21st century International advertising international peak ...

This year's Spring Festival gala advertising not only those traditional soil trench, near by internet companies together

Absrtact: This year's Spring Festival evening advertisement not only has those traditional ground trench, nearly by the Internet enterprise together. The most net, the most buns millet, the strongest three kill: Gome + Jingdong + suning; The most mysterious Alibaba, the most tyrants Tencent, the most insane 360 security this year Spring Festival gala advertising not only those traditional trench, near by the Internet companies together. The most pleasant net, the most buns millet, the strongest three kill: Gome + Jingdong + suning, the most mysterious Alibaba, the most tyrants Tencent, the most lunatic 360 security guards;

Haoyu: Advertising presentation will be improved by the focus

China's digital Media Summit, Baidu senior Vice president Haoyu said that improving the way advertising display is one of the important tasks of Baidu's future.   At the same time, Haoyu also pointed out that advertisers and agents on the new media advertising has a certain misunderstanding. Haoyu says Baidu has two or three of the most important jobs in the next few years.   One is to continue to promote the development of the search business, "there is still a lot of room for growth in China"; Meanwhile, Baidu also wants to replicate its success in the wireless market. In addition, Haoyu mentioned but in the search business comparison, the gap between China and the United States is not big, but the domestic wide ...

Advertising agency leaks "Halo" series is the two trilogy

(Compiled/applies will) at the recent New York anime show, the industry's well-known Cross-media advertising marketing company Starlight Runner on the scene to show the Microsoft commissioned them to produce the "Halo" series of Cross-media Promotion program.  According to Jeff Gomez, chief executive of Starlight Runner, the new "Halo" series will be the two "trilogy" slated for Development in 2012 and 2013, with a "halo" animated film to be launched in 2014. Then the reporter to the Microsoft side ...

Cordyceps Longevity capsules and other 20 kinds of health food advertising violations

Beijing Drug Administration November 25 released the third quarter of this year illegal health food advertising monitoring results, cordyceps longevity capsules, such as 20 kinds of health food ads serious violations, the majority of ads without approval, content to assert, guarantee, the use of consumer name and image for product efficacy as proof.  Drug Administration to remind the public to pay attention to the screening of true and false health food ads, refused to false propaganda. Beijing Bureau of Drug Administration said that the third quarter of this year, the Beijing Municipal Bureau of Medicine in the jurisdiction of the 5 major newspapers issued health food ads monitoring, a total of monitoring to the illegal release ...

Jiang Chinese Medicine industry suspected of publishing false advertising exaggerated sales

"China Management Network comprehensive report" Recently, the Shanghai Industry and Commerce Department issued the 2012 first false illegal advertising bulletin, focused on the exposure of food, medicine, health supplies, collectibles, catering, medical, study abroad intermediary, such as a number of popular areas of the people's livelihood 12 typical cases of false illegal advertising, which, Jiangxi Jiang Chinese Medicine Trade Limited Liability company issued the advertisement announced that its products "Jiang Zhong brand children stomach digestion tablets" sales for "sell 710,000 boxes a day." The survey by the industrial and commercial sector has led to a serious discrepancy between the figures and the facts, which are deceptive and misleading to consumers. According to Xinmin Network reported, "Sales Talk is advertising ...

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