Advertising

On July 18, at the Mobile Marketing RTB Salon held by GWC, ANOVA, the largest mobile advertising platform in China, shared some exploration experience about RTB and pointed out that at present the prospect of domestic mobile RTB is bright and the road remains the same tortuous. The Salon, Anwar media based on the previous case encountered in the media to run, programmatic purchase problems were summarized, the current RTB in mobile advertising need to address the three issues. Diversification of performance indicators Currently on the mobile terminal, advertisers demand indicators are relatively diverse, display, click, download already ...

http://www.aliyun.com/zixun/aggregation/9128.html "> Blog advertising refers to the ads attached to personal blog to achieve the effect of communication." For the blogger, in their own blog space to attach advertising information, in the display of their own time to obtain advertising revenue. It is also a good choice for advertisers to attract relevant user attention to their personal blogs. This is the choice of a winning win. 　　In fact, 99% of individual blogs are not suitable for advertising. In the ...

(compiled/drdarknight) according to foreign media sources, Microsoft's game built-in advertising department massive will be closed at the end of this month.　　Adweek, the general manager of Microsoft's massive department, is looking for new jobs, while some of its employees have been transferred to other parts of Microsoft, said AD weekly advertising magazine. The report also said Microsoft has been looking for buyers in the massive sector over the past few months, while the deal was priced at six.

Remember "Grand Theft Auto" (GTA) 's car on the radio?　　If one day you hijack a car and turn a circle, the radio is an ad. What would that be, the news came out that "Grand Theft Auto" online game version of "full wanted" may exist in this setting. The official operation date of the "full wanted" of the cyber-crime game is approaching, but in recent days, online gamers and game forum users have found an official advertising feature that has never been advertised. Players in the official Website account Management page, inadvertently found a new option called "Voippremium&qu ...

"Coconut tree" suspected of false advertising coconut Tree brand coconut juice as a specialty in Hainan, sold at home and abroad, coconut juice as the main business of the Hainan Coconut Tree Group in 2011 to achieve the output value of up to 3.42 billion yuan, the largest record. In the growing scale of enterprises, the company's products advertising for many years has been subject to consumer criticism-coconut group has been claiming that coconut brand coconut juice as "the world's first", "China a must" controversial, its "state banquet drink" title has been questioned by ordinary consumers , and the Coconut brand pomegranate juice vulgar advertising language in 2010 aroused outrage, was ordered to stop propaganda ...

Absrtact: October 19 News, according to foreign media reports, ready to sell the company's Yahoo, its core advertising business has gradually deteriorated. Atkinson, president of the PhD unit of media giant Omnicom, which oversees annual USD 4 billion to 5 billion U.S. dollar corporate advertising spending, October 19 news that its core advertising business is deteriorating, according to foreign media reports. Atkinson is the media giant Omnicom ...

Absrtact: October 19 News, according to foreign media reports, ready to sell the company's Yahoo, its core advertising business has gradually deteriorated. Atkinson, president of the PhD unit of media giant Omnicom, which oversees annual USD 4 billion to 5 billion U.S. dollar corporate advertising spending, October 19 news that its core advertising business is deteriorating, according to foreign media reports. Atkinson is the media giant Omnicom ...

Revenue is expected to be capped: industry insiders say the search advertising market is slightly better than expected in the first quarter of this year. Despite previous concerns about China's economic environment, it has so far not affected search advertising. In the first quarter, many blockbuster shows appeared on the Archie/pps platform, which helped boost Baidu's bargaining power and revenue. 　　We now anticipate that Baidu's first quarter revenue will reach the company's expected 9.24 billion to 9.52 billion yuan ceiling. Adjusting spending expectations: We have adjusted our spending forecasts for the 2014 fiscal year, especially sales and marketing spending. ...

The rise of various new technologies to the advertising industry chain division tends to refinement, technology companies are advertising industry plays an increasingly important role, they like a knife, stabbed into the industry. Third-party data monitoring companies are a sample of pure technology companies in this industry. "Our presence has made advertisers more agreeable to the Internet advertising market and began to invest more." "Second hand system CEO Wei Wei said. Second hand system is a third-party advertising technology companies to help advertisers and their agents, network media to evaluate and optimize the effectiveness of digital advertising, improve the return on media investment. Procter and Gamble, Microsoft, delicious ...

March 25--CEO Mark Zuckerberg will launch a new mobile advertising tool to challenge Twitter MoPub at the Facebook Company's F8 developer conference, held in Wednesday, according to a Bloomberg website. At the same time, the company will launch new developer tools to help app developers reach Facebook's huge user base while boosting the social networking site's revenue. Zuckerberg will use the F8 convention to strengthen the relationship between the company and its developers. Since last week, Facebook's share price has been created ...

Consumer perception of advertising information differs from general information perception, because the consumer of the formation of the perception of advertising is carefully planned by advertisers, that is, in a limited time, limited space to provide limited information, so that consumers in the mind to form the advertiser expected to spread the overall impression of advertising products. An analysis of the semantic difference function of words Advertising information perceptual psychology research found that the meaning of most words can be expressed in three basic vectors, one is to evaluate (the nature) vector (good (positive)-bad (negative)), the other is the potential (intensity) vector (strong-weak) and the third is activity (...).

China's largest mobile advertising platform ----- Anwo Media will participate in the ChinaJoy exhibition in Shanghai New International Expo Center from July 31 to August 2, 2014. The booth is the B2B Pavilion N1 Hall 105. Anwar Media, with its 100,000 APP Media Library, is proud to thank its developers and its support for ChinaJoy during its most important and popular event in China and Asia. The Anwar Media offers millions worth of rewards To 飨 developers. The specific method is: 1, July 31, 2014 - August 2, developers went to Anwo ...

There are "Southwest first high steel tower, Sichuan's second high TV tower," said the Deyang radio and television tower, the main tower advertising will be first for the public auction later this month. It is understood that the auction is Deyang radio and TV Tower for the first time to auction advertising space resources, the advertisement was auctioned up about 40 meters ~120 meters, including the South, the west, the north of a total of three square meters of 3-year exclusive use of advertising, of which the West advertising is on the Deyang city, while the south is to cotton high-speed,　　The reserve price is 800,000 yuan/year. Data show, located in Deyang Dongshan Deyang radio and TV Tower in 1 ...

Morning News (reporter ms) from the brain platinum to gold partner, from the "holiday this year" to "spend as much as five", Shi Yuzhu (Weibo) marketing style has been controversial.　　A few days ago, Shi Yuzhu's another piece of business also began the marketing route, according to Giant network vice President, "Journey 2S" producer Guixe (Micro Bo) confirmed that Shi Yuzhu has spent in New York Times Square to buy a number of advertising screen, and will be in the eastern time of April 9 began to broadcast its new online games advertising films. According to relevant sources, "journey 2S" This successful landing in New York Times Square area of the largest, the best location wide ...

Our News (reporter Shi) "9 Yuan Rob Computer", "4200 yuan notebook computer 100 Yuan", and so on, these seemingly tempting actually suspected violations of the ads recently wantonly appeared.　　The Chinese Business Federation Media Shopping Committee (hereinafter referred to as the Matchmaker) issued its 6th Industry bulletin yesterday, with a total of 19 television shopping advertisements suspected of violating the law. According to the media purchasing Committee, from the current monitoring, celebrities involved in illegal short film advertising basically disappeared, but some of the media disguised false propaganda unabated. such as Jilin Satellite TV from September 19-October 21 broadcast drugs "Beijing Tongren Temple Foot Road ...

"Financial Wisdom Analects of Confucius" heavy collection: 100,000 yuan to buy you a word, you have? 100,000 yuan can buy a word, you have?　　March 4, 2011, CCTV CCTV culture boutique channel "wealth and Wisdom of the Analects of Confucius" section of the Beijing Diaoyutai Hotel officially launched, the column group announced to the public to solicit column advertising language, and made a 100,000 grand prize. According to the column producer Shengzheng introduced, "wealth and wisdom of the Analects" column is a set of entrepreneurs interviews, guest reviews, calligraphy and painting works as a whole, a combination of business cases and cultural wisdom of the program. Each issue will be invited to a prominent business elite as ...

Absrtact: Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. China's advertising revenue is expected to grow 9 this year ....

Absrtact: After Ms. Mayer runs Yahoo, she has been copying Google from senior executives, free lunches and free mobile phones. Recently, this copy strategy has new moves. Henrique De Castro, Yahoo's new chief operating officer, has been copying Google from senior executives, free lunches, and free mobile phones after it will reform Yahoo's ad sales Model Mayer. Recently, this copy strategy has new moves. Henrique De Castro, Yahoo's new chief operating officer, announced a reform of Yahoo's advertising sales model. Card ...

Absrtact: May 29 news, Mango Mobile advertising optimization Platform announced today with the well-known microblogging client Weico reached a deep partnership, Weico will be through the Mango mobile advertising management system to push ads. It is understood that Weico as Sina Weibo open platform Day active May 29 news, Mango Mobile advertising optimization platform announced today with well-known micro-Bo client Weico reached a deep partnership, Weico will be through the Mango mobile advertising management system to push ads. It is understood that Weico as Sina Weibo open platform for the most active day of the third ...

Gartner reported today that global mobile advertising spending will reach $18 billion trillion this year, while 2017 will increase to $41.9 billion trillion. Gartner said in its report that mobile advertising spending has slowed in the next three years as a result of a temporary oversupply of mobile advertising supplies. 　　Still, advertisers ' interest in mobile advertising remains the same. Gartner expects global mobile advertising spending to increase from $13.1 billion trillion last year to $18 billion trillion, compared with $41.9 billion trillion in 2017. The report states that ...