Advertising

Summary: After the fan-tong, micro-blog officially launched a new information flow advertising products brand Courier. The product is mainly for the brand-type advertisers, the biggest feature is the first friend relationship communication model, as well as a more abundant micro-blog display form. The target user sees the advertisement content to follow the fan to pass, the micro-blog officially launches the brand-new information flow advertisement product "The Brand Express". The product is mainly for the brand-type advertisers, the biggest feature is the first friend relationship communication model, as well as a more abundant micro-blog display form. When the target user sees the content of the ad and interacts, the microblog continues to show attention to the use ...

This chapter will analyze the product marketing value of search engine, starting from how to find out how users perceive search engine results, whether they have the ability to differentiate advertising in search results, and how to search for the user's advertising click behavior. 1. Search users ' perception of the ranking rules of search results at present, the search users have a lower degree of understanding of the ranking of search results, and nearly 2/3 of users say they do not know the ranking rules of search results. 2. Search the user's advertising ability to distinguish the user from the evaluation of the search results of the ads in the ability to distinguish between the higher, 76% of the search user self-assessment has the ability to differentiate ads. Its ...

Global mobile advertising (including smartphones and tablets) will exceed $100 billion trillion, more than half of all digital advertising spending, according to emarketer, a market research firm that released the global advertising spending report, the Forbes website reported April 2. It is no secret that mobile devices are driving most of the growth in online advertising, and it is now more clear that mobile advertising has grown beyond expectations. 100 billion dollars will be a stunning milestone, and 4 years ago people didn't know that mobile ad spending would grow so fast. Less than 3 years ago, Facebook ...

Huang Yuan Huang Yi mobile advertising industry has been criticized the "black box" issue, is expected to be completely broken. The signal comes from the first mobile advertising federation in China that aggregates BAT (Baidu, Ali and Tencent), the China Digital Marketing and Services Industries Alliance ("the Alliance"). In contrast to the sluggish mass movement of the traditional advertising industry, internet advertising has undergone rapid changes in a short period of time since the advent of the Internet. In particular, mobile advertising has seen rapid growth under the wave of the mobile Internet. However, due to lack of industry standards, And advertisers worry. Hidden behind the growth of Analysys data significant ...

1, the Profit model: The early ads with Zhang chat to the topic of advertising mode, the central idea is, now to get a product out of advertising as a revenue model, is not very soil? Is it deep in the Red Sea? Is it because the model is not innovative and lacks competitiveness? This reminds me of the 2006 conversation with a network editor. At that time, he did the "college graduates after graduation" topic, to ask me: the rest of the graduation, the train station cries of the subject matter, I am not the whole of this, do not go with others hit shirt, unconventional better? I sighed and said, according to your frequency ...

With the innovation of technology and business model, advertising spread in many ways to improve accuracy. The unique point of crowd real time bidding (RTB) is to subvert the focus of advertising transaction mode, from "Media advertisement position" to "crowd". 　　On the internet, the demand side platform (DSP) directly to the target audience, to avoid the media itself and the main target audience differences, thus greatly enhancing the advertising channels of effectiveness and efficiency. In fact, advertisers in the production of Http://www.aliyun.com/zixun/aggregati ...

Every year June 6 is "National Love Eye Day", eye syrup as the prevention and treatment of eye diseases, to alleviate the eye discomfort of the auxiliary means, is more and more people accept. "Want to good eyesight, cherish the Ming every day", TV screen spokesperson Han took off his glasses and said: "I only wear glasses frame." I believe many people are very familiar with this advertisement, cherish the publicity of the eye drops is deeply rooted. Recently, the reporter investigation found that this phrase is familiar with the propaganda language has violated the advertising content, misleading consumers suspected. Suspected of tampering with advertising content in the cherished video ads, Han a passage to make people impression ...

Absrtact: There is no doubt that most people write microblogs just for pleasure, but they do not rule out that the first players will develop micro blogs into business. The reporter received yesterday an advertising quote shows that advertisers for micro-blog ads out of a very high price, fans of the grassroots Bo no doubt, most people write microblogging just for pleasure, but do not rule out the first "player" will be micro Bo development into business. Reporter yesterday received an advertising quote shows that advertisers for micro-blog ads out of a very high price, "fans" a large number of grassroots bloggers only rely on the release of advertising, income per month tens of thousands of yuan ...

-the earnings per share of US depository receipts for fiscal year 2013 and 2014 were raised by 68% and 59% respectively. Phoenix New media sales rose 29% in the second quarter from a year earlier, mainly because of increased advertising sales. 　　Phoenix New Media expects advertising sales in the third quarter to rise 47% to 54% over a year earlier, while operating profit margins for the 2013 fiscal year (not in accordance with U.S. General accounting standards) will grow 7% per cent year-on-year, to 15%. Based on our expectations for the earnings per share of the Phoenix New media for the 2013 fiscal year, the stock has a price-to-earnings ratio of 19 times times. We expect that 2 ...

This has sparked the opinion of many entrepreneurs in the emerging mobile internet sector. "There is less advertising on the mobile terminals, but the advertising value is not necessarily reduced." "The CEO of the app developer, Liu Chunwo, believes that more and more people have more and more smartphones. Edersch CEO Zhaohui told reporters that, from the global experience, mobile advertising as a representative of advertising will be a rapid development. Small-scale high run Dcci general manager Yanping pointed out: "Baidu in mobile search accounted for about 40%, lower than the PC 30%." Although the current Baidu new search traffic mostly from mobile ...

Lagaram, who served on Google (Weibo), sold his pioneering venture, Chai Labs, to Facebook two years ago and joined the company to help develop advertising products. Wired magazine has just interviewed him recently, and his hints about the future of Facebook's ads deserve to be read by anyone contemplating Facebook's potential. He told Wired magazine that when Facebook users ' friends use an app to upload photos or videos, what they upload will appear in their friends ' news tweets. Apply to open ...

This morning is still 360 will buy advertising platform Mediav News, evening has been confirmed. 360 announced the acquisition of Mediav tonight, but did not disclose the exact amount of the acquisition. MEDIAV is an Internet precision marketing and advertising services company, in April 2012, launched the first in China for small and medium-sized customers self-service precision marketing platform "Synergy advertising platform", as well as aggregated data platform, Poly-American creative assistant and other peripheral products. Companies in 2009, 2010 and 2011 to obtain the speed of light venture, GGV Capital and Soros's quantum policy ...

Absrtact: We are in the day-to-day management of keyword advertising, may be very confused. It seems difficult to know what kind of strategy we should use for different types of keywords, and it's hard to know exactly which factor is affecting ROI, and how we can do it everyday we are in the day-to-day management of keyword advertising, may be very confused. It seems difficult to know what kind of strategy we should use for different types of keywords, and it's hard to know exactly which factor is affecting ROI, so how do we optimize and manage our daily keyword ads? First of all, we need to understand not the same ...

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Although I'm not an advertising practitioner, I like to watch ads. Because some ads are full of creativity, very attractive, after reading will want the director to make a complete film to observe and watch carefully. 　　On the contrary, some advertising is very bad, after looking at often let people sigh, this advertisement who will look. There is no doubt that every advertisement has its own advertising appeal. 　　Just like the next I talked about three ads, respectively, "fast", "cheap", "Love" as a point of appeal. "Fast" refers to the advertisement of Xun: "Who is faster than Xun", this advertisement is very direct expression Xun convey the appeal point ...

As early as last December, a reporter summed up the most important question about online advertising: Is it a fallacy that advertising is ultimately spent buying people's time? "If people's attention time is supply, advertising budgets are needed," the reporter wrote. Just because people spend more and more time in the Internet media, it doesn't mean that advertisers have the same desire to get bigger. "Indeed, as the price of online advertising continues to fall, it looks as if the total amount of online advertising will only grow smaller, and ...

Beijing time May 6 afternoon news, according to foreign media reports, well-known technology blog site revealed that in May 5, Microsoft implemented a new round of layoffs, its video game advertising department massive about 75% of employees were cut. Microsoft has laid off more than 3000 people on the same day, the second round of layoffs in 4 months. 3 years ago, Microsoft bought massive 200 million to 400 million dollars.　　In the past few months, massive has announced a number of major gaming companies, including Activision, signed an advertising agreement. Record Microsoft personnel Change blog mi ...

Photo-sharing service Instagram The first attempt to push advertising content to users since November 1, a practice that has been questioned by some. However, according to the Instagram test found that the effect of advertising business is quite good. Instagram selected four brands of advertising programs as analysis samples, of which two were clothing brands Levi ' s and ice cream brand Ben & Jerry's. The entire evaluation is based on the effectiveness of brand promotion, so the arrival rate (Rea ...) is adopted.

Abstract: Yesterday morning, the Chinese media released the first quarter of 2012 financial report. Data show that last year, the four quarter to achieve profit-making earnings of the Chinese media again plunged into a loss morass, the first quarter of the company's net loss of 21.1 million U.S. dollars, the year-on-year increase of 62.3%. Electronic Business shuffle advertising reduction in the early morning, China Media released the first quarter of 2012 financial report. Data show that last year, the four quarter to achieve profit-making earnings of the Chinese media again plunged into a loss morass, the first quarter of the company's net loss of 21.1 million U.S. dollars, the year-on-year increase of 62.3%. The electricity dealer shuffle causes the advertisement to reduce the earnings data to show, 201 ...

Absrtact: In order to provide additional value to advertisers who buy display ads, AOL has launched a new advertising unit on its homepage. The unit allows brands to emphasize charitable activities that they may participate in. AOL has launched a new advertising unit on its homepage to provide added value to advertisers who buy display ads. The unit allows brands to emphasize charitable activities that they may participate in. The brand that buys the homepage advertisement on this portal site will have the opportunity to use this ad unit. The unit is located below the main advertising position on the home page. However, the brand owner is not necessarily so ...