Last year, "Double 11", auto first launched the "whole car", so that the traditional car dealers for the first time to see the car electric dealers in addition to "set the customer", the real sales strength. As a result, the 2014 became the year of the Automobile electric Dealer's ice-breaking. However, after the ice broke, the car dealers did not show a burst of growth. "Securities daily" reporter Login Auto website found that, compared to the "double 11" period of dozens of brands for the whole car to the bustling situation, currently only one or two car brands in the event. Moreover, in addition to auto in a small amount of maintenance, the cat, Jing Dong, easy car, etc. ...
Absrtact: Talk about the car electric business concept suddenly burst red, easy car president Shaojingning think behind have the capital market wishful thinking advancement factor, in fact automobile sale electricity business process will be very slow. Shaojingning said that the automobile electric dealer is very difficult to play the real advantage, because talks about "the automobile electric business" concept suddenly explodes the red, the easy car president Shaojingning thinks behind has the capital market to push forward the factor, actually the automobile sale electricity business process will be "very slow". Shaojingning said that it is difficult for the car dealers to play a real advantage, because the electricity dealer is actually the reverse channel, and the dealer's monopoly status is the law fu ...
Absrtact: Talk about the car electric business concept suddenly burst red, easy car president Shaojingning think behind have the capital market wishful thinking advancement factor, in fact automobile sale electricity business process will be very slow. Shaojingning said that the automobile electric dealer is very difficult to play the real advantage, because talks about "the automobile electric business" concept suddenly explodes the red, the easy car president Shaojingning thinks behind has the capital market to push forward the factor, actually the automobile sale electricity business process will be "very slow". Shaojingning said that it is difficult for the car dealers to play a real advantage, because the electricity dealer is actually the reverse channel, and the dealer's monopoly status is the law fu ...
April 4 News, according to foreign media reports, operating car parity website TrueCar.com TrueCar Company today to the U.S. Securities and Exchange Commission submitted an initial public offering (IPO) application, to the highest financing of 125 million U.S. dollars. TrueCar is located in Santa Monica, Calif., Monica, founded in 2005 by CarsDirect.com founder Scott Pentel (Scott painter), who was the early gu of Tesla motor.
Absrtact: Since 2010, Mercedes-Benz in the days of the cat's cost-effective platform to launch a smart second kill activity, China's auto electric dealers have been through 4 years. By early Geely and other auto manufacturers to open the online flagship store, to November 2013 dealers Large group of independent online giant car Electronics mall, from 2010 Mercedes-Benz in the days of the cat to launch the "Smart Second Kill" activity, China's auto electric dealers have been through 4 years. By the early Geely and other auto manufacturers to open the online flagship store, to November 2013 dealers huge group of independent online giant car electronics mall, car electric business development ...
Absrtact: With the advent of the internet era, as a new development trend, automobile electric power industry is showing great vitality. April 15, the vertical car website Auto held 415 car Buying festival immediately, in Shandong, Guangdong, Jiangsu Three provinces carried out a deep test water with the advent of the internet era, the automobile electric business as a new development trend, is showing a strong vitality. April 15, the vertical car website auto held a "4 15 immediately car purchase Day", in Shandong, Guangdong, Jiangsu Three provinces conducted a deep test water. Car ...
Absrtact: The automobile industry electronic commerce has been in the pseudo electric quotient state: the manufacturer and the electricity merchant Platform cooperation, the online sale is more is one kind of marketing behavior, other process and the traditional sale pattern does not have the difference. Today, the O2O model gives the car electric business more imagination empty auto industry e-commerce has been in the "pseudo-electric business" status: Manufacturers and electric business platform cooperation, online sales More is a kind of marketing behavior, other processes and traditional sales mode is no different. Today, the O2O model gives car dealers more room for imagination. According to the assistant and deputy general manager of Isi Shanhui said ...
March 28, SAIC invested 200 million yuan to build the O2O E-commerce platform "car-Enjoy network" officially online, the car to enjoy the network, including Shanghai, Nanjing, Hangzhou, Suzhou, Ningbo, Tianjin, Chengdu, Shenzhen, 8 cities more than 120 distributors pilot. The news has aroused concern in all aspects. Now look, the car sales of more and more thin, expensive 4S shop model has been criticized, car marketing must be reformed, but by the car manufacturers inherent way of thinking, it is difficult to change. On the other hand, the progress of the car electric business is not smooth, last year "double 11" said very lively ...
This time, Gome online, Suningyun, Beijing-East, auto, ping-an good car and other electric business enterprises, are all in a hurry roar to the car marketing. Suning easy to buy, Jingdong even one step ahead, will have not implemented the Tesla marketing cooperation to fry a few rounds. For 3 consecutive years in the automotive marketing of the great publicity of the Ali-day cat, this round does not seem to make any sound. IPO is coming, it is not the whole point of voice, wait and see what? The person familiar with Ali said, "Ali is not idle," if expected, today (Monday) will be possible to release the new car electric business strategy, subversive OH. The person added ...
In the recent end of the day Cat Car Channel Car festival, relying on the offline POS machine card completed 67 million of the end of the settlement, although not a welcome data, but, at least, confirmed the feasibility of the car electric business. The 67 million-led market returns are believed to be a considerable figure. This attempt, completed a car platform to explore and locate the electric business, rely on short-term group buying effect to form an advertising platform, to achieve brand promotion, information cell phone and other channel functions, build and get through the entire trading chain, and through the online payment to form the entire transaction closed loop, improve the car electric business ...
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