Behavioral Data

After the user purchase, from the potential customers into value customers, data analysis of the customer's meaning is from the purchase time, goods, quantity, payment amount and other behavioral data, to evaluate the customer's value, this is a certain volume of sellers of the advanced data analysis methods. Traditional offline channel access to consumer information is generally through the purchase of data to the data company, may commissioned research companies through a series of user research, will produce a report. But under the electric quotient model, we can obtain the massive transaction data with the smaller cost, never further analyzes the consumer to have the characteristic, comes ...

Some people are concerned about behavioral data and some care about business data, but few people link behavioral data to business data. People tend to simply look at one end of the data. 　　But people who look at the data are going to understand that every data, like a star in the dark, is a network of contacts, and that simply clicking one of the data will drive some other data to change. A few days ago to see a data enthusiast, we have a consistent view: e-commerce development faster and faster, the trend of the industry is changing faster; for e-commerce companies old ...

Thirteen years, "Card House" is now a hot worldwide. This big data "count" out of the TV series, contains the choice of 30 million viewers, 4 million comments, 3 million thematic search. In the end, what to shoot, who to shoot, who to play, how to broadcast, are determined by the objective preferences of tens of millions of viewers. Netflix is ​​behind the "House of Cards," a successful case of using big data to kill a director. Netflix through the analysis of data found: Users like Fincher (social network, director of seven sin), know Space ...

What do your clients like? For E-commerce site operators, this question is not difficult to answer. When consumers enter the Web site, such as excellence, the click Behavior left a long trail, the operator by collecting these http://www.aliyun.com/zixun/aggregation/14312.html "> Behavioral data, You can analyze every humane reading interest and store the results of the analysis as important marketing information. Enterprises to use the customer's network behavior trajectory to study customer behavior is ...

August 28-29th, the revamping annual meeting in 2014 was successfully held in Beijing Kun Tai Hotel, during the two-day conference, the first day was three special sessions of mobile, channel and brand, the main venue was the next day. The theme of this annual meeting is "broken", that is, "broken, break, break", the aim is to break the plight of the traditional electric business thinking limitations, set up new ideas. Dedicated to create a platform for innovation in the electric business industry, from a professional perspective for the electrical business colleagues to solve the entrepreneurial process encountered in the most practical problems. In the morning of the 28th Mobile special, aunt, founder Rauschecker published the mobile end of female users behavior ...

A few days ago to see a data enthusiast, we have a consistent view: e-commerce development faster and faster, the trend of the industry has changed more and more quickly; for E-commerce company bosses, want to walk in front of the trend, must learn data driven. Fortunately, this year, e-commerce operators on data analysis has been paid attention to, even by the pop taobao sellers began to recruit data analysts, not to mention some larger e-commerce companies. But it also worries me: now is not the lack of data, but too much data! According to statistics, in ...