Big Data Masters Online

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Sumeng: Big Data New media and the future of business

"2012 China Technology Business Leaders Summit" was held in Beijing in November 2012 16-17th. The picture above is the Executive Director of the New Media Marketing Research center of Guanghua School of Management, Peking University and Sumeng, associate professor of marketing. The following is a transcript of the speech: Sumeng: First of all, thanks to the "IT manager of the world," the enthusiasm of the President of the invitation, today to share with you on the big data and new media research and views. Many of you here are very senior marketing scholars and industry experienced professionals, please criticize. I'm going to spend 5 minutes running data-driven management ...

Who's enjoying the big data dividend?

Baidu can know what we are concerned about, Taobao can insight into what we like, this is happy or worry? Large data has penetrated into every industry and business functional area today, becoming an important production factor.   The recent publication of the journal Nature and Technology suggests that the excavation and use of massive amounts of data heralds a new wave of productivity growth and a wave of consumer surpluses. Not the biggest, only bigger Wikipedia defines big data like big data: large or huge amounts of data, massive data, large amounts of data, which means that the amount of information involved is so large that it is impossible to ...

Big data cases 5-10: China Mobile, Twitter and Tesco

Data value-added applications: For operators, data analysis has great prospects in the government service market. Operators can also make big data technologies play a bigger role in transportation, emergency response, and stability.

Wealth and pitfalls of large data

Large data has penetrated into every industry and business functional area today, becoming an important production factor. The excavation and application of massive data indicates a new wave of productivity growth and consumer surplus. October 28, 2013, three Xinjiang terrorists driving a jeep to the Tiananmen Square, the terrorists were all burned on the spot, but the police spent only more than 10 hours to seize 5 associates. It's a state secret how quickly the police lock down suspects, but from the telltale signs of the media, we can still find ubiquitous surveillance video and telecom tracking ...

Wealth and pitfalls of large data

Baidu can know what we are concerned about, Taobao can insight into what we like, this is happy or worry? Large data has penetrated into every industry and business functional area today, becoming an important production factor. The excavation and application of massive data indicates a new wave of productivity growth and consumer surplus. October 28, 2013, three Xinjiang terrorists driving a jeep to the Tiananmen Square, the terrorists were all burned on the spot, but the police spent only more than 10 hours to seize 5 associates. How quickly the police lock the suspect, this is a state secret, but from the media disclosure ...

Playing internet finance with big data? These two American companies are masters.

FICO FICO Co., Ltd. It is the pioneer of risk management credit technology, which deals with the structure of large data, and FICO Credit Integration index contains 15-20 variables. The concept of credit scoring FICO was pioneered in the United States banking industry in the early 80. Services now cover 80 countries and regions in the world, providing services to banks and credit card issuers, insurance, healthcare, government and retail industries. The basic idea of FICO Credit division calculation is to compare the past credit history information of the borrower with the credit habit of all the borrowers in the database, check ...

Big data predicts World Cup eight ways

Spain, England two consecutive defeats, the group race is eliminated, not only let some fans sad, so that the loss of lottery players, but also by the way to the many predictions of the World Cup to cry without tears.   The World Cup in the big data after the hot, both private and official, the concept of large data used in the World Cup forecast, but these predictions are true? The following selection of the major domestic and foreign eight World Cup forecasts, their prediction methods for a brief analysis to see who is more accurate. Baidu analysis of the most traditional according to the test, this year the National College Entrance Examination Essay topic 18 Volume 12 ...

"Book pick" large data development of the first knowledge of Hadoop

This paper is an excerpt from the book "The Authoritative Guide to Hadoop", published by Tsinghua University Press, which is the author of Tom White, the School of Data Science and engineering, East China Normal University. This book begins with the origins of Hadoop, and integrates theory and practice to introduce Hadoop as an ideal tool for high-performance processing of massive datasets. The book consists of 16 chapters, 3 appendices, covering topics including: Haddoop;mapreduce;hadoop Distributed file system; Hadoop I/O, MapReduce application Open ...

Sutiuping: You can't abuse big data to go back to the original.

Chinese advertising Master Sutiuping and News Bank April 2, sponsored by the China Financial Certification Center "2014 China Electronic Banking promotion year launch ceremony and the second Financial brand Summit" held in Beijing. The theme of the conference is "financial brand marketing in the age of large data". Dispatch the Summit for the whole story. Chinese advertising Master Sutiuping said at the summit, now is a big data era, we are forced to follow the data in the walk, we continue to go forward, to back to the original point of review why you do this thing, this is the world ...

Big Data analysis: Smart collar Internet industry Operation Management "double innovation"

Recently, IBM (NYSE:IBM) announced the formal collaboration with everyone in the field of business analysis, through the deployment of the world's leading IBM business intelligence and Business analysis platform, the use of innovative large data analysis technology for everyone's gaming business operations, business management, corporate strategy and corporate culture to inject new impetus. Through the deep analysis of enterprise internal data and high value application, everyone game can stand out in the fierce competition in the Internet industry, in the efficient response to diversified customer demand, provide targeted service strategy to achieve big strides, and truly realize the operation, management "double innovation." People ...

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