Blog Marketing

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Zappos Twitter Microblogging marketing case (i)

Zappos is an online shoe store in the United States, with annual sales of 1 billion dollars in 2008. Current President Hsieh's parents are Taiwanese, and now people are called Hsieh Tonniches (Tony Hsieh). In the United States, http://www.aliyun.com/zixun/aggregation/10822.html ">zappos has its own unique corporate culture, it is not the kind of low price to win the site, but the kind of service to win the site." Its personality characteristics in the service in the interconnection ...

Weibo marketing "chaos"

If the top ten events of the 2011 were judged by the source, I think at least half of the outbreaks came from microblogs. Weibo also has a huge user. The marketing community pursues the phrase "where is the user, where is the marketing?"   "Microblogging marketing is also followed." If you go to Baidu search "Weibo marketing" will find a lot of professional micro-blog marketing companies, these companies claim, add powder, plus V, increase exposure rate, omnipotent. The following figure is a company's offer for microblogging marketing: see from the picture, http://www.aliyun.com ...

120 discoveries have made your marketing blog soar

Today, I have received a new book from the publishing house, "The http://www.aliyun.com/zixun/aggregation/31685.html of Small and medium-sized Enterprises" > Free lunch--120 discoveries have put your marketing blog on the back: Shanghai Wei Ya Soft Sand Publishing House: Nanjing University Press publication Time: December 2009 isbn:9787305064760 Content Introduction: China is one of the most Internet users in the world, writing and browsing blog has become ...

Technical means is the important support of Weibo marketing

Micro Bo Marketing is flexible, need continuous interaction to gradually reveal the effectiveness of marketing, which seems to determine the micro-blog marketing can only be implemented by human intervention.   In fact, it is the micro-blog through the interaction of the characteristics of value, the decision of micro-BO marketing can be effective technical means as the guide, the first to do data mining, on the basis of increased human intervention will be possible to achieve the maximum marketing effect. The truth of marketing is to discover, create and deliver value to meet http://www.aliyun.com/zixun/aggregation/88 ...

Some knowledge points of Weibo marketing

Summary: Today will continue to write about microblogging marketing some knowledge points, so that more people understand the basic knowledge of this microblogging marketing, for micro Bo This can be marketing, temporary or benevolent, can not give too many answers, Zhu Weikun just a love today will continue to write about microblogging marketing some knowledge points, So that more people understand the basic knowledge of this micro Bo marketing, for micro Bo This can be marketing, temporary or not, can not give too many answers, Zhu Weikun is just a fan, not a master, but a love of practice after example to write articles, OK, enter ...

How the conversion rate is improved

First of all should know what is the conversion rate, although this everyone basically know, but also can be analyzed again to see if there is no shortage of places. Conversion rate refers to an online shop's order number and effective access to a ratio, the number of orders will not be more than the amount of traffic, so this ratio is expressed in percentages. Recently, according to relevant data shows that the conversion rate of E-commerce is basically only in Baife ...

Microblogging marketing ideal fullness reality bone

Microblogging marketing seems to have not been optional but necessary, 4 A, straight passenger fulaoxieyou step in a hurry to tread the river, lest fall in person. When the micro-bo Cage poly-billion users, indeed there is enough reason to carry out targeted marketing activities on this platform.   Weibo has a large number of users, there are enough to let users like the reasons, but in this colorful platform to implement marketing so far has not produced large-scale efficiency, it can be said that micro-BO marketing has a full ideal, the implementation of the landing when the reality of bone feeling. Weibo marketing is actually a long-term, stable, systematic work back ...

"Blog Marketing case" Joyth 1000 distributors through corporate blog

Joyth is a Japanese and Korean http://www.aliyun.com/zixun/aggregation/37726.html "> Apparel wholesale Enterprises, its corporate blog positioning is very clear, is the development of distributors, blog all columns are set up for this goal." Through the blog, it will need to pass the message to the agents in time, at the same time, let the agents do not understand Joyth with the help of blog, Joyth have a preliminary understanding. Two days ago to the Joyth team to open a blog training meeting, the person in charge Huang told me ...

Look at "Weibo" like you're chewing a candy.

Absrtact: Many enterprises start with micro-blogging, put all the body and mind into this social media era of the new things, and even some enterprises deeply love it, will own all the enthusiasm to burn it, since their world because of the micro-Bo and sweet, he many enterprises from the "Micro Bo" began, Put all your heart and soul into the new things in this social media age, even some enterprises deeply love it, will own all the enthusiasm to burn it, since their world because of "micro bo" and sweet, they see "micro bo" as they are chewing a candy, in addition to the ...

Micro Blog Marketing Practical Skills

Micro-Blog concept is an informal mini blog, a typical web2.0 spirit of expression, is a kind of instant messaging system; its biggest feature is integration and API open, you can through mobile devices, Im Software (gtalk, MSN, QQ, Skype) and external API interface, and other channels to your micro-blog to publish messages. Micro-blog representatives are: Twitter, Sina Weibo, rice, muttering and so on. Micro-Blogging business value: Customer Relationship---Establish a good reputation and interactive relationship. Crisis management---crisis, direct crisis nuclear ...

"Three lines of confession," where is the innovation of internet marketing?

Network Marketing as a new market http://www.aliyun.com/zixun/aggregation/36284.html "> Marketing model, is recognized by major enterprises." From the initial viral marketing, to micro-blog marketing, and such as watercress, network, such as community marketing, internet marketing strong momentum.   But innovation is troubling the emerging marketing model. Into the microblogging, into the community, the recent period of network marketing, either iPhone4 lottery, or ultra-low price seconds ...

SEO blog brand Dream in the end reality does not

Abstract: Most seoer set up SEO blog purpose is very clear, words to speak to the distance through the blog to show their muscles (professional attainments), to undertake SEO orders, and then to shape the industry visibility, to create their own personal brand, and gradually achieve a career development of a virtuous circle day The vast majority of seoer set up SEO blog purpose is very clear, "words to the distance"-through the blog to show their "muscle" (professional attainments), to undertake SEO orders, and then to shape the industry visibility, to create their own personal brand, and gradually achieve a virtuous circle of career development-"who ...

"6 people row" blog marketing and Community Marketing operations summary

March 25, Hangzhou people and the first issue of "6 people" activities in Wen San Road on both sides of the coffee, this period of activities to "http://www.aliyun.com/zixun/aggregation/8427.html" > Blog marketing and Community marketing Operation Application "as the theme , the topic selection, Operation skills, user guidance and event control of blog marketing and community marketing are widely exchanged. In the course of the activities, some of the friends present their views on blog marketing and community marketing according to their own practice. Ben ...

Blog Marketing case Lenovo mobile phone sponsorship Han Han Blog

South Korea recently published a blog on a news: Lenovo mobile phone will and Han-Han blog to carry out a cooperation.   More See Han Cold blog: There is an activity Han Han blog is China's second ranking of traffic blog, well-known writers, racing car, Lenovo is one of China's best national enterprises, 2008 Olympic Games Global Partners.   So far, Han has posted a post with a number of clicks, 31828 comments, 14428 comments, and a comment rate of 45.33%, that is, about 2 people who browsed the blog commented. Do not say this time Han ...

Website content Construction "hard to the Sky"

Absrtact: The brand construction on the internet is to the quality content, the service exchange the user to the website content Trust (process), the Baidu "Search Engine Optimization Guide 2.0" In this explains the website content (service) system construction to the network brand construction key role. All week "The brand building on the Internet is to the quality content, the service for the user to the website content Trust (process)", Baidu "search Engine Optimization Guide 2.0" So to elaborate the website content (service) system constructs to the network brand construction key role. As we all know, unlike traditional publications, such as books and magazines, web ...

The commercialization paradox of Sina Weibo

Because of the next step in the micro-blogging industry, I have been trying to explore the relationship between the Big V and Sina Weibo.   Zennai wait until fire fire has not fire, the Barbarians began to reconsider, open back to cure, Laopan in CCTV talk Big V mind, still haven't written, but this thing but also have to say. "You hurt me, but a smile, you love the greedy I love cowardice ..." Ying's This "a Smile", perhaps the current Big V and Sina Weibo relationship, this kind of concomitant, aloof ambiguous relationship, now with the relevant departments launched the crackdown on online rumors ...

12 Characteristics of Successful bloggers (III.)

12 Characteristics of Successful bloggers (c) (iii) the reference to soft sand [http://www.aliyun.com/zixun/aggregation/8427.html] > Blog Marketing Research] This article from the reference to the soft sand from abroad compiled from the data, welcome to reprint Reprint Please specify: Refers to the soft sand http://lfyzglass.blog.china.alibaba.com/9, originality &nbs ...

What is the trend of Internet marketing in the future

Opinion from the Titanium Media/Qin recently contacted a lot of people do network marketing, have to do micro-credit marketing, have to do SEO marketing, as well as QQ space marketing, marketing, micro-blog marketing and so on. Some of their marketing is a service, some marketing responsibility is the product, there are some marketing ads, no matter what platform, marketing, they will have their own skills, of course, most of the people are still groping in! and a variety of marketing people get along with the long-term, the author has been considering a problem: which kind of people will be the future marketing trend! The future of the internet era will be ...

Decryption wisdom and value of the grassroots micro-broad

"Guide" from the birth of micro-bo since the day, the grassroots have been controversial, bear infamy also enjoy praise. They rose from generation to generation, with the skills of social networking values and desires, accumulating 100,000 of millions of followers and quickly becoming the idol of this generation of Earthlings. A small number of smart people in the platform first rich, behind the successive followers. How does a fancier grow to a large size? How to make money? How to publish ads in a recessive way? This article will count the most familiar grassroots large, from their hair history analysis of micro-broad number of investment law. In the final analysis, this ...

Network Marketing Core Method big skewers (i)

Network marketing methods are many, these methods are not applicable to individual enterprises. The key point of network marketing is integration. After the enterprise fully understand the core methods of network marketing, according to marketing goals, integration of the use of these methods, is the victory. Therefore, the understanding of the core methods of network marketing is the first step, Today put these methods together to a big skewers: first, sem:sem[1] is the search Engine marketing abbreviation, Chinese meaning is the search engine marketing. SEM is a new form of internet marketing. What SEM does is comprehensive and effective ...

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