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Author: @ Yan Tao three Life "written in front" This thinking is a fan friend consulted me a few questions sorted out, mainly about micro marketing so hot in the case of individual enterprises how to avoid the following, how to think rationally. Talk about how to use micro-letters and how to take part in marketing training courses.   Perhaps there are problems you are grappling with, may wish to see. 1, micro-marketing is very hot, corporate individuals follow suit, how to let the enterprise personal rational to use it? First nagging a few digression, have to admit that some people (enterprises) based on business ...

Corporate Weibo often falls into a state of personality fragmentation: it has always been a sound and pragmatic brand image, but was told in social media must be lively, to interact, can not bring traditional discourse into the new platform of social media. 　　So, these blue V's account is like a into the night shop of the Pure Maiden, station is not sit also is not, helplessly watching Durex such brand flirt hold live in the audience. This is the main dilemma of social marketing for companies that are not accustomed to dealing with mass consumers: what to talk to and what to say. And ...

Nowadays, Weibo is undoubtedly the hottest information exchange discussion platform, what value can Weibo marketing bring to the enterprise? 　　Before answering this question, may we consider the most important thing about Weibo marketing? The pursuit of the number of fans or quality? Is it the pursuit of interaction or the forwarding of information? How to tap to increase effective fans? How to mobilize effective fans? How to tap the value of effective fans? Only by figuring out these issues can we really understand Weibo marketing. Some time ago, the trader of a business enterprise micro-BO marketing case, let's call it a enterprise, the end of April, ...

Through micro-blogging or micro-letters, to know a stranger, have a common hobby and common values, and chat very happy, very want to go to meet under the line? This situation is extremely common in life, so some people move the "social network O2O" mind. 　Last year, a small series of interviews with a man called Lu Zanwei 89 years, he was doing a website called "Book Wish Net", the goal is to get two people who like the same book to go offline, because he feels that face-to-face communication is very rare, and sometimes it's much better to see it online than to chat online for one months. ...

This serial content originates from "detonate order: Electric Shang Marketing actual combat file", the book will be published by the electronics industry press at the end of this year. Based on the original intention of brainstorming, select part of the content to share with you, collect related changes, look forward to support, thank you first! 　　This book pays attention to the actual combat, will share "e person e This" and so on deep cooperation partner's actual case, and has put forward the creative Order guidance (Idearoi) the idea with the brand-new angle of view, is the electronic commerce Enterprise to carry on the Micro Bo marketing the reference weapon. Since it is part of the excerpt (issued in 12 articles), there may be some inner ...

Beijing time May 9 Morning news, according to foreign media reports, micro-blogging site Twitter co-founder, chairman of Dorsey (Jack Dorsey) today released a Twitter message that will start a new start-up company. Dorsey did not disclose the information of his new start-up company. A source said the new company code-named "Squirrel" (Squirrel).　　iphone users can use the "squirrel" service to pay for a variety of expenses. "Squirrel" includes an iphone accessory and a software, its ingenious ...

Absrtact: Years ago, the domestic internet crackdown, many personal sites (including independent blog) turned off, followed by the new network rules do not 1 million do not engage in forums, these negative factors make people feel that the development of China's independent blog is not optimistic. Still, but a year ago the domestic internet crackdown, a lot of personal sites (including independent blog) turned off, followed by the new network Rules "No 1 million do not engage in a forum", these disadvantages make people feel that China's independent blog development is not optimistic. However, in a different perspective, the development of society is always towards civilization ...

Summary: Sina Weibo's profit model has always been a topic of concern to everyone, Rob Grassroots micro-blog marketing is our set. Now, Sina Weibo official microblogging marketing finally came, Grassroots Micro Bo marketing company, you tremble? Sina Weibo is officially facing the enterprise Sina Weibo's profit model has always been a topic of concern to us, Rob Grassroots micro-blog marketing is our set. Now, Sina Weibo official microblogging marketing finally came, Grassroots Micro Bo marketing company, you tremble? Sina Weibo officially for "Enterprise Micro-Blog" users launched a marketing center, and Marketing center of the first ...

Abstract: The author: @ Snow Xuan _ I was Liu dug _eva This is an information explosion era, the visual may continue to explode. In the past, we wait for the waiting for a meal, such as the scattered time to turn over the book, read one or two newspapers, and friends to exchange views after meeting. Now the author: @ Snow Xuan _ I'm Liu a dig _eva this is an information explosion era, the visual may continue to explode. In the past, we wait for the waiting for a meal, such as the scattered time to turn over the book, read one or two newspapers, and friends to exchange views after meeting. Now our various fragments ...

Last day of yesterday's holiday, we must all read this joke: "Until Xu long hair and waist, the end of the holiday?" This sentence from before very hot "to my long hair and waist, young married me how?" Extended. 　　"Long hair and waist" somehow suddenly fire, became in micro-bo, micro-letters are frequently forwarded or cited "golden sentence." Who are these golden sentences? 　　Long hair and waist "behind the hands of who is it?" Look back, this is the topic I want to talk about today. Or first from the talent show, this July, the sound of Chinese Dream, happy man ...

Recently, some friends who are keen to play Micro Bo, are in the sigh of the popularity of micro bo decline, we play enthusiasm attenuation. Some enterprises microblog operators, but also in the exclamation of more and more difficult to do, can not make up good jokes, forwarding volume and the number of comments are not the same as in the past, the enterprise began to doubt whether Micro-Bo marketing has been used. 　　Last year, some masters still take the lead in shouting "micro-force boundless", a year past, unexpectedly many people think that micro Bo is already "yesterday yellow", in the end is not so? This reminds me of a joke: A couple three years of marriage, the wife has not pregnant children, to ...

The Internet era, various types of Web sites are endless, and 2010 many people called micro-Bo Yuanyang, because in this year, the concept of micro-blogging gradually into the hearts of the popular network, and more and more popular. By the year 2011, in addition to micro-blogging continues to be hot, the social question and answer website also hot up, and know that rice is undoubtedly the best in the question and answer website, let's take a look at the two sites: 1 It is known that the investment in innovative workshops to establish a serious social networking question and answer website as the goal, is still the adoption of user invitation system registration. I am also in a ...

One, Quora and Quora is a social quiz platform, created by Facebook's two-member Adam D ' Angelo and Charlie Cheever in June 2009, and the first release of the test invitation version in January 2010. The biggest feature of Quora is that it gathers all the user's questions and answers, and makes each question page the best reference for the problem. By using a series of mechanisms, such as voting and questioning tips, the most ...

Corporate content officers need to be well aware of industry trends, corporate history and culture, product features, service concepts and customer habits. They can expressly and intensively integrate resources inside and outside the company from a strategic point of view, Effective modes and ways of communication between different stakeholders. He can not write with the brand, PR copy these together. What is content marketing? A wide variety of explanations, but basically there are two core: it is non-interruption of marketing, with the target group willing to accept does not ...

Micro-Blog concept is an informal mini blog, a typical web2.0 spirit of expression, is a kind of instant messaging system; its biggest feature is integration and API open, you can through mobile devices, Im Software (gtalk, MSN, QQ, Skype) and external API interface, and other channels to your micro-blog to publish messages. Micro-blog representatives are: Twitter, Sina Weibo, rice, muttering and so on. Micro-Blogging business value: Customer Relationship---Establish a good reputation and interactive relationship. Crisis management---crisis, direct crisis nuclear ...

Michelle Reis 1 o'clock in the morning update Sina micro-blog Click into: Michelle Reis microblogging Sina Entertainment news according to Hong Kong media reports, yesterday 23:50, the portly Michelle Reis appeared in the hospital, escorted by security from the secret access to the hospital to be produced. At 1:05, Michelle Reis updated his Sina Weibo, praising Angelababy "is also a happy and beautiful baby". From the content of this micro-blog can be seen, Michelle Reis is pregnant with children full of maternal expectations. In addition, from the release of micro-blogging time and content, Michelle Reis at that time did not produce signs ...

Absrtact: Because of the Li June's academic qualifications door incident and the accident of Red businessman Yong, known as Chihuan production, yesterday was suspected in 2003 contract fraud more than 520,000 yuan in the Haidian Court trial. In the trial with the judge of the correct use of words, I do not accept capture said, because the force is very "tang June education Door" incident and unexpectedly leap Red businessman Yong, alleged to have Chihuan production, yesterday, due to contract fraud in 2003 more than 520,000 yuan in the Haidian Court trial. In the trial with the judge "to" "please judge the exact use of words, I do not accept the capture of the saying, catch is caught meaning, I am the most is sentenced ...

Abstract: Now any is a business generally have an official Weibo account, as the enterprise external Communication and display window. And the use of micro-blog to achieve brand awareness of the case is also a rapid leap red, such as Durex, fast schoolbags and so on has become a classic case now any is a business generally have an official microblog account, as the enterprise external Communication and display window. And the use of micro-blog to achieve brand awareness of the rapid jump to the red case is also to be lifted, such as Durex, fast schoolbags and so has become a classic case. Weibo in the enterprise has the following advantages: 1, low-cost, dissemination ...

It is reported that the strategic cooperation between the two sides will be based on the advantages of their own resources, around the Sina Weibo discussion data, promote the micro-blog ratings and other standardized products, combined with TV program data, for the television media industry comprehensive and in-depth analysis of television program social communication effect and the full media dissemination integration effect provides quantitative data support. This year will push the micro-blog ratings and platform products Sina Weibo and CSM strategic cooperation of the core products for the micro-blog rating index. The index according to international standards, Sina Weibo on the television program on the amount of discussion and user size, etc. to standardize ...

Absrtact: The Author: @ Yan Tao three life "write in front" thought for a while don't know to this article to open what title, perhaps now the title is still not the best, but there is no harm to express my opinion. Write this article also stems from my encounter a few things, boil down the author: @ Yan Tao three life "write in front" thought for a while don't know to this article to open what title, perhaps now the title is still not the best, but there is no harm I express my point of view. Writing this article also stems from my encounter a few things, summed up with the social media camp ...