Box Office Dark Horse

Tencent Technology News (Han Yimin) These two weeks, "Transformers 4" and "break up the master" take over the film market, the former Hsin 1.4 billion to create the Chinese film history record, and Deng Chao's new film also sucked gold more than 450 million yuan, a new Box office dark horse. Under the shadow of Hollywood giant "Transformers 4", "Breaking the Masters" made good progress against difficulties and meticulous network marketing was the secret weapon of its success. Compared with the traditional way of holding a grand premiere and holding a press conference, network marketing participation is good, the effect is visible, and the cost performance is high. Use social networks to create hot topics ...

In 2013, it was an extraordinary year for the Chinese film and television industry. After a period of settling down and accumulating, the Chinese film finally ushered in an explosion. After being swept over by large foreign films for many years, small and medium-sized movies have become the mainstream slowly and often create the big box office miracle. From the beginning of the "Journey to the West" before the fiery "Little Times", the box office dark horse one after another to kill. Break the billion, in the original was called the incredible figures now become the minimum standard. Of course, behind the box office boom, the impact of big data and the shift in marketing can not be ignored. Big data big data in movie is ...