Brand Management

Brand Equity (brandequity) is a concept proposed by Western management academia from the perspective of brand management in the 80 's. The concept of brand equity has an impact on the main points: the United States Marketing Research Institute (MSI,1990) defined brand equity as "brand customers, channel members, parent companies and other brand associations and behavior, These associations and actions enable the product to gain more sales or profits than the brand name, giving the brand a strong, lasting and differentiated competitive advantage over its competitors "Carnegie Mellon University ...

This April, Suning vice Chairman Weimin said, "Traffic is the traditional internet thinking, traffic is really important, but more important than traffic is the brand." If the enterprise really back to customer management and brand management, this may be the future flow of the ultimate destination of traffic. "Su Ning is reconsidering the flow, the scale-oriented Internet strategy, so we can see that the capital has rich experience in the original PPLive CEO Tao was replaced in the Lenovo responsible for the hardware Lu Yan." But on the other hand, in fact, Su Ning is still in sales or traffic flow method to operate in the upcoming suning easy to buy 5 weeks ...

Zara in China has been a widely recognized brand, the community from different perspectives of research to provide China's fashion industry development for reference. However, although the research results summed up a lot of, but the impression seems to be very important, what is the main, what is supplemented? often overlooked. In particular, to enter the scale of the growth of enterprises, many began to explore how to promote this highly brand-oriented industry to achieve the virtual brand management platform, in fact, this from the computer, mobile phones and other emerging industries development model of the application of new concepts, for the fashion industry needs to be discretionary positioning. Based on the European Zara model ...

September 11, 2013, the world's top luxury brand Jaguar Land Rover has ushered in a new landmark 4S center-the grand opening of the Yongda Jaguar Land Rover's 4S center! The Wynn Jaguar Land Rover 4S Center is another Jaguar Land Rover 4S Center officially operated by Yongda Auto. Yongda Jaguar Land Rover 4S Center is located in the capital of China's auto parts-Wenzhou Ruian, Tangxia high-speed export, adjacent to the 104 national road Tangxia Car Commercial Street, with the convenience of high-speed traffic network, relying on the traditional 104 national road, the car business street rich car atmosphere. The center holds the brand management model of Land Rover global standard ...

[Guide] New Zealand government to clean up the phenomenon of branded milk, requiring all New Zealand production and export to China's infant milk powder brand to register. The New Zealand government has decided to straighten out New Zealand-labelled milk powder, which has recently been exposed by Chinese media. The Ministry of Primary Industry announced that, from June 20 onwards, all New Zealand produced and exported to China's infant milk powder brand needs to be registered in the department. Government: Strengthen brand management of infant milk powder according to the New Zealand Herald, the Ministry of primary industry used to approve and standardize milk powder producers, but not to regulate brands. In the past few years ...

China News agency, Beijing, March 25, at the invitation of the Taipei World Trade Center, Vice minister of Commerce and Trade Association of Taiwan Strait, honorary President Jiang will visit Taiwan on 25th and attend the "Brand management Summit on both sides of retail business". It is reported that the main purpose of this trip is to promote the mainland business sector to enhance the understanding of Taiwan's economic and trade environment, to strengthen exchanges and interaction with the Taiwan business sector, to explore the cross-strait business Jiang cooperation channels for Taiwan's small and medium enterprises and the mainland exchanges and cooperation between commercial and trade enterprises to dredge channels and A number of mainland well-known business circulation enterprises representatives will visit the group.

After Fortune Venture, another limited partnership enterprise missed the gem.　　December 25, Beijing blue Cursor brand Management Consulting Co., Ltd. (hereinafter referred to as the Blue cursor) published "Initial public offering of shares and on the Gem IPO Prospectus (Report)" (hereinafter referred to as the "Report").　　"The Declaration" shows that a partnership between Tianjin and the establishment of the Investment Center (hereinafter referred to as Tianjin) is involved in the business. According to the "Declaration", June 2008, the blue cursor increased by 43.5 million yuan to 9.6667 yuan/share to the four venture capitalists including Tianjin ...

Archie today officially announced, and PPS team integration work has been completed, after the merger of the love of Qi Yi will be in the financial, legal, personnel and other aspects of unified management. At the same time announced a new personnel appointment: The former Archie Senior marketing vice President Wang Yujun promoted to the Chief Marketing Officer (CMO), the overall responsibility for Archie and PPS brand management, advertising sales work. Archie Art CEO Gong said: "This team integration work, to maximize the love of Qi Yi, pps synergy effect at the same time, to maintain the advantages of two brands and team flexibility." Construction of PPS core ...

Jiangnan Times News (reporter Wang Mengjin) Catering can also be customized? Yes, the Internet era of accurate user positioning, refinement of dining scenes, personalized customized services and brand management, are driving the traditional food transformation. On the afternoon of March 19, 2015, the "Nuclear Weapons" fourth session and the Internet catering elite Meeting held by line Line 0 on behalf of the Operation Department were held in Nanjing Grand Hotel, nearly 500 food and beverage industry bosses, Line 0 line merchants as well as media journalists and media talent attended the conference. Line Line 0 Business on behalf of the operating department as the Line 0 line platform for professional operations team, for businesses ...

Absrtact: June 27 News, at the 2014 brand Electric Dealer (Haishu) summit, the low-key CEO Chi Yudong made an independent speech, described in detail in the past few years in the brand management of the thinking precipitation.   Michael Bag CEO Chi Yudong domestic luggage June 27 news, in 2014 brand Electric Business (Haishu) summit, low-key McDull CEO Chi Yudong made an independent speech, detailed about the wheat bag in the past few years in the brand operation of precipitation down thinking. Michael Bag CEO Chi Yudong "domestic luggage ...

Intermediary trading SEO diagnostic Taobao guest cloud hosting technology hall now there are many people in the online shop, full-time part-time have, but how to open shop, may be very few people to do in-depth discussion and research, Roy network Years of long-term study of Ali forums and Taobao, to find and summarize the many successful experience of open shop, after the reorganization of Roy's network reference to share with you, I hope those just to open shop or open network Shop but not successful friends some inspiration to help. Open shop, we must first think of sources of funds, product selection, purchase channels ...

The 2008 financial tsunami hit the export-oriented apparel industry, but the tsunami and the birth of a network clothing brand Masamaso (Massamasso) has surged, showing the momentum of rapid growth. What is even more surprising is that this network clothing brand, does not take the net buys the portal to be used the low price dumping strategy, but specializes in the high-end menswear market. Despite the adverse economic environment, but Masamaso (Massamasso) is like a storm in the Petrel, the financial tsunami wind more urgent, Masamaso (Massamasso) the more fierce momentum. The establishment of a short period of time, has made annual sales ...

1. The beginning stage: The vision must be accurate, the hand to be ruthless, the specialized business enterprise needs the fervor, but does not need too many impulses. Before the establishment of enterprises to undergo a rigorous market research, in the context of sufficient data support to determine the direction of entrepreneurship, the decision to start the enterprise needs of early investment, can not rely on "feeling" to decide. In many cases, the entrepreneurial impulse is due to the market does not fully understand the cause, after detailed investigation will find that many markets have in-depth development for many years, or competitors can easily change the product line to share their own market. Rational analysis of the market, in the common competition ...

The rumored takeover of Pleasant Goat is finally confirmed. Italian Horse International (00585.HK), a Hong Kong listed company Leung, chaired by the father of red chips, has announced the acquisition of copyright management and ownership of the famous animated "Pleasant Goat and grey wolf" at the cost of HK $814 million to HK $1.047 billion, the owner ——— anime train Group,　　This is by far Hong Kong companies on the mainland animation companies the largest takeover case. The acquisition of the main business of the cartoon Train "pleasant goat" copyright consumer goods licensing business, not directly involved in film and television content production business. However, the public ...

Hunan Jinjian Rice Industry Co., Ltd. is China's food system to be the first to become the capital market enterprises, is the first batch of agricultural industrialization of the national key leading enterprises, "XV" the first national science and technology innovation Spark leading enterprises, the national excellent food industry enterprises, the National rice Engineering high quality rice demonstration base, the ministry The first prize winner of Hunan Province Quality Management award. The company's main products are rice, noodles, edible oil, rice noodles, dairy and so on. Since the listing, has always been committed to grain and oil food refined deep-processing and high-end brand market positioning, adhere to the "Jinjian rice industry, make life better" business ...

In the Chinese traditional concept, "lamp" is only a tool to provide light source, but also is only necessary to illuminate the necessary items. Along with the improvement of people's living standard and the promotion of aesthetic taste, lamps also rise from the simple lighting function to the ranks of the room decorations. People's demand for lighting is also more and more high, recently, by Aipai lighting to traditional lamps and lanterns into different forms of art ornaments, add a bit of luxury to the home, small details are also revealed Aipai lighting classic and gorgeous. In the people to bring fresh and elegant visual pleasure, accompanied by Aipai lighting in the national scope ...

For the traditional industry, twenty or thirty Years of wind and Frost passed, all the way to kill demons, the world of Bliss in front, how can accept overnight by the Internet youngster changed a new day? However, what measures do you have to deal with the impact of the Internet? How to keep the good tradition of their years of struggle and accumulation, how to avoid being red by the internet thinking? At present, the effective measures that we have taken can be simply summed up as "five resolute one is". From the end of 2013 at the CCTV annual Economic figures awards ceremony with Lei played that value 1 billion of the bet, Mingzhu pull the previous year with Ma Yun Bet Wang together to shoot ...

This morning, at the fifth session of the Electronic Business conference, Weimin, vice chairman of Suningyun, made a speech called "the innovation map after the transformation of the electric business platform giants", the whole speech reviewed the course of Su Ning from the traditional retail company to the Internet, and reflected the mistakes that Su Ning made in the whole transformation process. It is from these mistakes that constantly change their understanding of the Internet. Weimin said that in the first transformation of Su Ning, just want to the internet is mainly as a supplement to the offline channel, when exposed is line offline under the "hand in hand" of the pain, the direct result is a decline in profits. Go through the electricity ...

February 24, China Hi-Tech issued a notice, the company's controlling shareholder Shenzhen Kang Long Technology Development Co., Ltd. formally and founder Group reached a transfer agreement, the holding of its listed companies 24.37% of all shares transferred to founder Group.　　8 years later, founder Group reorganized China's high division, after a long period of gossip, finally opened the hidden veil to say also Hugh.　　Behind the veil, the gradual decline of the Peking University department, the second War capital of the strategy of the first show embryonic. Our reporter Sun Yongjie intern Kangmong March 4, in recent years has been poor performance in China's high-tech afternoon trading, quote 1 ...

Absrtact: The largest domestic platform for the business of the cat (the original Taobao Mall) yesterday issued a notice to remind the platform of Amoy brand merchants pay attention to trademark protection. The announcement revealed that at least 97 brands of Amoy brand and CAT platform well-known business trademarks are being registered. A company focused on the largest domestic platform for the enterprise of the Day Cat (original Taobao Mall) yesterday issued a notice to remind the platform of Amoy brand merchants pay attention to trademark protection. The announcement revealed that at least 97 brands of Amoy brand and CAT platform well-known business trademarks are being registered. One company concentrates on "registering" according to the days of the Cat people ...