Branding

In the past two years, many traditional handset manufacturers are more or less living in the shadow of millet, the specific performance is: forced to net, a time to show "irrational prosperity." In fact, some traditional handset manufacturers are larger than millet, but Millet's amazing growth rate makes them feel threatened and worried, which is also the traditional enterprises in the face of the internet anxiety. Huawei is not the first company to try Internet trading, but its Internet brand is the fastest-running one. First, follow-style innovation, is to drive the glory of the rapid growth of ideological weapons Huawei founder Ren's attitude towards innovation ...

In the Internet age, the role of corporate brand image websites in marketing becomes even more important. As one of the brand communication tools for industrial products, websites are more and more important than other communication tools because of the large amount of information unmatched by other communication tools, quick release, strong interaction and low cost of communication Advantage. Website has become the most convenient and the most frequent way for potential customers to learn about industrial products. Zhang Dongli believes that in the Internet age, the importance of the website of industrial products to marketing and branding is far more important than that of mass consumer products websites.

Absrtact: At first listen to Aunt 800 this name, still think is like aunt Help that main cleaning business. In fact, Aunt 800 do is the month sister-in-law O2O. CEO Huang told me that now many traditional life service industries are being infiltrated and transformed by the Internet, and according to Maslow's need to listen to the first Aunt 800 this name, but also thought it was like "Aunt Help" as the main cleaning business. In fact, Aunt 800 do is the month sister-in-law O2O. CEO Huang told me that now many traditional life services are being infiltrated and transformed by the Internet, and according to Maslow's demand theory, people ...

From the standpoint of brand marketing point of view, this is undoubtedly a "test" to the brand, and even decided to put all the efforts put in the past, "college entrance examination." Because only well-known brands can be quickly guessed. When various media, commentators and experts voted for the future of "WeChat public platform" and "circle of friends", "Crazy Guess" quickly became popular in WeChat friends circle. Suddenly subvert a lot of predictability of the definition. I wrote this article is not to explore the "crazy guess map" game itself, nor is it aimed at the "WeChat" marketing value, these two issues ...

Absrtact: In China's independent brand passenger car market share has been declining for nearly a year, finally there are signs of a rebound. Last night, the Chinese Automobile Industry Association released September domestic auto industry operation data show that China's brand passenger car market share rise in China's independent brand passenger car market share has slipped after nearly a year, finally there are signs of a rebound. The night before, the Chinese Automobile Industry Association released September domestic auto industry operating data show that China's brand passenger car market share increased 0.2%. However, the independent brand SUV sales better, and independent ...

Now known sales of agricultural products have a platform and branding two ways, both are based on a certain scale of land and the strong support of superior regulatory bodies. 　　   　　Chinese civilization to the agricultural breeding and generation, generations, in the current information society, electronic commerce can help modern agriculture glow new youth, Zhejiang days Search (http://www.tsou.cn/) According to a part of the information and their own investigation to draw some results. One side of water and soil can breed one characteristic, if can open whole market, local ...

Absrtact: May 27 on Saturday, 2014 pet industry brand celebration and Porky Network 2014 brand Strategy conference in Shanghai Mandarin Oriental Hotel debut, from investors, suppliers, public welfare organizations and the media more than 300 guests attended the conference. Porky Network founder and CEO Liang Hao May 27, 2014 Pet Industry brand celebration and Porky Network 2014 brand Strategy conference in Shanghai Mandarin Oriental Hotel debut, from investors, suppliers, public welfare organizations and the media more than 300 guests attended the conference. Liang Hao, founder and CEO of Porky Network, made a welcome speech. ...

Looking back on group buying industry in the past, there is a burst of growth, there is fierce competition, there is a swarm of consumer groups, and this innovative electric business model, its own does not take the usual road, into the era of group buying, integrity, security, information became a competitive chip. Handle Nets first realized to hold these chips firmly in the hands, recently, its announcement, has been in the top ten key cities opened 12315 Green channel, in the local Industry and Commerce Department supervision and guidance, fast and efficient resolution of consumer disputes, improve consumer satisfaction. It can be said that security integrity has been one of the threshold of group buying industry, and ...

Hand tour with the full outbreak of travel, major game industry giants have been transformed, hand tour has begun to heavy competition. From the latest release of the market mobile game to see, hand Tour is "the most important" (classic ip+ star endorsement + Heavy). Direction has been set, for these industry giants, whether it is the influence of their own brands, or some listed companies shares, will continue to seek new breakthroughs. In early 2015, the hand-travel media received two huge investments and an angel investment. January 23, the Rubik's Cube network announced recently completed a round of 100 million yuan financing; January 26, more games ...

As the drama "Palace" series, 2013 edition "Smile Proud River", 2014 edition of "God Carved", "beauty scheming" of the writers and producers, whether because the script itself or the actor in the play, in the works of each is much attention, or even attract controversy, He has also become one of the few writers in the mainland who can rely on personal branding. Just recently, in a Hunan Taiwan hit the ancient costume drama "beauty made" downwind car, launched its own name of the United States makeup brand "beauty manufacturing." However, it is not intended to operate on their own, but the United Electric Business Company Yat-quality goods, the latter responsible for the early stage of commodities ...

The details of the BMW car's vigorous closing sound and the soft tapping of the Calculator button are fascinating. The devil hides in the details of the old saying that the magic is hidden in the details. In addition to raw materials, product quality also include what constitutes? -Attention to detail. Apart from the choice of "leather", what is the difference between a cottage version of Gucci handbag and the original? Sewing, lining, zipper and so on. In short, quality is hidden in details that most people don't notice-unless you touch the product and observe it carefully. It is those skills that have made luxury brands endure and have withstood the trend of ...

"Do you have a baby stroller business?" The voice just fell, the stage only one hand raised up, the presence of people uniform to his eyes. "Don't you think he is branding his company?" he said. So many of us now remember his company's name. The speaker continued, the people in the audience nodded after listening. 　　This is the reporter recently in Pinghu's network economics lecture to see a scene. It is understood that in order to better help the traditional enterprise transformation and development, and better play the positive role of E-commerce, Pinghu Municipal party committee and the city Trade and Industry Bureau jointly held this lecture, invited the relevant professionals ...

In the 2007, talent competition has become the core strategy of enterprise competition.　　China is already the country with the worst brain drain, according to a new study by the Chinese Academy of Social Sciences. Nowadays, Chinese enterprises not only face the competition of domestic peers, but also face the pressure of multinational corporations ' strong brand and leading human resource development concept.　　Therefore, at present the business community is becoming more and more formed the consensus is: only grasp the right human resources development concept, solve the enterprise talent development strategy and planning, can make the enterprise long-term occupy a strong competitive position. "Chinese and Foreign Management" magazine at the beginning of this year through the domestic near hundred business people ...

The devil hides in the details of the old saying that the magic is hidden in the details. In addition to raw materials, product quality also include what constitutes? -Attention to detail. Apart from the choice of "leather", what is the difference between a cottage version of Gucci handbag and the original? Sewing, lining, zipper and so on. In short, quality is hidden in details that most people don't notice-unless you touch the product and observe it carefully. It is those skills that keep luxury brands on hold and withstand the test of trends. The brand is not the same as the products and services it represents. Crazy looking for a "unique ...