Broadcast Advertising

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Consumer Behavior Consumer Embrace Social Networking

Network - Digital age, user engagement, access to information - Channels - Scenario - Modes, as well as interactions with brands - businesses, media of buying behavior - Channels - Scenario - Modes, and formation of opinions among users - Generation of communication - Experience sharing Media - channel - scene - way, are undergoing profound changes in all. All of these changes are at the root of the industry's need to re-understand and establish new behavioral patterns of consumption. Brand business activities in the increasingly tide of information technology has also marked the era of the brand, the era of mass communications and the full integration of the digital and micro-public ...

Simple and crude brand implants, "change 4" reduced to the brand show

When the change 3 or change 2, we can see the deformation of the Lenovo one machine, as well as in the elevator Shu Shu milk drinking the second goods, but also think the mere fight lens too nervous, if it is occasionally broadcast Advertising is still quite fresh, and very funny. However, when we look at it, we feel that it has all but disappeared, almost to the point of being a frenzied ad, and we have not given up half the number yet. In the end, everyone decisively defined the film as being full Chinese elements of the American advertising blockbuster. From drinks to sunglasses, from wine to bank cards, from cars to nutrition ... change 4 electric ...

Forecast: Global advertising market will linger on the edge of the cliff

Absrtact: Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. China's advertising revenue is expected to grow 9 this year ....

Advertising revenue in China is expected to grow by 9.3% this year

Absrtact: Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. Although economic instability has led to a weak global advertising market, China's advertising revenue growth remains one of the bright spots in the world. China's real GDP growth is expected to grow to 7.8%, although this data is lower than the forecast in early 2012, but China has continued to maintain a soft landing. China's advertising revenue is expected to grow 9 this year ....

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