Broadcast Right

The World Cup is about to start, and the portals are already fully prepared. After 06 years of World Cup and 08 annual Olympic Games users accumulate. The high input and high-yield of sports events has become the golden law of most websites. Therefore, Sina, Sohu, Tencent and so on this year all signed with CCTV, got the South Africa World Cup network broadcast right. and mobilized all the resources of the site, into the fight. 　　Some powder, the first to appear in Internet coverage and marketing, are also on the scene. "Alliance" marketing war reporter noticed that Tencent's most generous is undoubtedly signed ...

Global telecoms operators have seen a "pan-media" trend in recent years: Vodafone's bid for the largest television operator in Germany, Kabel Deutschland,at&t, is trying to put the US online video site Hulu under its wing, NTT DoCoMo also the MCV in the area of the television broadcast right to buy down, BT is desperately to build its own sports channel sport ... Why are telecom operators in Europe, Asia and North America suddenly doing the same thing? Because everyone is facing a phase ...