Li Linlin Last week, the Vanguard Automotive House, a vertical site for cars, aimed at dealers and held an online marketing promotion event in the capital city to convey to the dealers the rhythm that would not be able to be killed on the beach due to the tide of the auto supplier business. E-commerce car business tide has been heating up, this boom spread from the vehicle sales to the automotive after-sales service market, the ideal of car business who like the sun sprinkled with golden sunshine. This year not only all kinds of car sites have increased the investment of car e-commerce to SAIC, Dongfeng as the representative of the vehicle and parts manufacturers also started the substantive construction and operation of e-commerce, SAIC car ...
[Conclusions] 1. Among the three forces that are interested in developing e-commerce, the vertical website of a car is more advantageous than the comprehensive e-commerce and traditional auto companies. 2. In essence, "auto e-commerce" is still the source of sales leads The guidance is a form of online marketing, but this form does significantly improve the conversion rate of the transaction; 3. In the transparency of price information, as well as online and offline service regulation, auto e-commerce still has some difficulties to be solved. Preface · Automotive e-commerce competition intensive last year, "double eleven", auto e-commerce turnover greatly stimulated ...
Recently, the automotive vertical website pioneer - "Car home" for the dealer, held in the capital network marketing promotion, to convey the dealer does not comply with the tide of the auto supplier business may be killed on the beach rhythm. E-commerce car business tide has been heating up, this boom spread from the vehicle sales to the automotive after-sales service market, the ideal of the car business who like the sun sprinkled with golden sunshine. This year, not only all kinds of automobile websites have stepped up their investment in automobile e-commerce, but also automakers and auto parts manufacturers represented by Shanghai Automotive and Dongfeng Motor Co., Ltd. started their substantial construction and operation of e-commerce.
1. Among the three forces that are interested in developing a car e-commerce business, the car vertical website is more advantageous than the e-commerce and traditional car makers. 2. In essence, the auto e-commerce business is still the guide to the sales leads. A form of online marketing, but this form does substantially increase the conversion rate of the transaction; 3. In the transparency of price information, as well as online and offline service regulation, auto e-commerce still has some difficulties to be solved. Preface · Automotive e-commerce competition intensive last year "double eleven", the turnover of auto e-commerce has greatly stimulated the entire automotive industry ...
Auto listed, and the market value of up to 3 billion U.S. dollars, broken down a lot of vertical website glasses. For a while, the network was talking about auto, many vertical web site boss asked me: "Qin Gang, you began to do vertical web site in 99 years, Pacific, Pacific Car network, 39 health nets and other industries in the vertical site, you have the most say, how do you see Auto listing, Why are auto so bull? " Oh, how do I see auto? My point is: not auto, but its ...
Auto CEO Qingeo TechWeb map "techweb report" November 14 news, Auto CEO Qingeo that the mobile Internet brings multi-directional user demand is placed in front of the car site a big opportunity to seize this opportunity, It is possible to grasp the dominance of the automotive web industry in the mobile internet sector. Today, mobile clients rely on convenience is extremely limited to attract PC car website users to transfer, this large-scale migration allows the PC-side car sites began to scramble to move the mobile internet field, and is eager to increase the convenience of the mobile end ...
The broad sense of the second-hand car electric business platform refers to the traditional second-hand car Internet information publishing platform, it is the first time used cars and the internet together. Although some of the second-hand car site in 2003 has been online, but the real start of large-scale marketing work, can basically start from 2005. At that time, the mainstream second-hand car site has 51 cars, excellent card second-hand car network (now easy cars predecessor), Huaxia second-hand Car network, the first vehicle network. The main web site in addition to the Chinese second-hand car network has been the way to promote the distribution of electricity, the other several are national layout, set up branch 、...
Although already premonition that the second-hand car industry will have the big capital to enter, but Net's movement still lets the industry personage surprise. December 2, net held a conference in Beijing, announced the Fair Car Project on line, the company officially entered the O2O field of second-hand cars. Unlike other second-hand car sites, the business model Net said that its biggest aspect is, in the Fair Car Project, the first Consumer-to-consumer trading model and one-stop integration transaction services, the traditional second-hand vehicle electric business model into a real sense of personal, trading service platform and transaction security platform, Thus eliminating the traditional second-hand car trading ...
The internet is cuikulaxiu and rapidly reconstructing the rules of the traditional second-hand car industry. In a short span of one year, the second-hand car dealers from the few to the hot. The most intuitive manifestation is the rapid inflow of capital. Sequoia and June Lian Capital is this round of second-hand car electric business war behind two big pushing hands. In the past year, Sequoia has not only invested in the former China car rental vice President Yiu Jungong founder of the "Big Search Car", also the United Jingwei and CITIC Capital investment in the car easy to beat, and the June-Lian capital before the joint DCM, Bertelsmann Asia Investment fund, Tencent industry, a total of winning funds have invested in the car easy to shoot the main opponents, the former easy car ...
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