Channel Management

Last year, Taobao received the right to complain, nearly 50% of them are based on channel management, not infringement. Zhang Hengyan/photography (material picture) Yousei, vice president of the Alibaba Group's legal Affairs, said in a recent meeting of Experts on Intellectual property protection in the field of electronic commerce that last year, nearly 50% of the rights people complained of Taobao were based on channel management, not infringement. In other words, in Jingdong Mall, Dangdang staged brand dealers and electric power between the "authorization War" in Taobao also exist, but slightly different is, Taobao put forward "appeal" is more brand-level dealers ...

Mobil Oil Incident embarrassed the channel once again. Recently, a platform sold by Jingdong Mobil lubricants was shelved because of fraud, but the Beijing Business Daily reporter found that the mainstream electricity supplier platform is still selling "Mobil 1" lubricants, different types of prices from more than 100 yuan To 300 yuan range, and the sales side for the third-party automotive supplies stores, not Mobil. Insiders believe that from the previous 3C, home appliances to the current beauty skin care products, automotive lubricants, a lot of authenticity of the argument for the channel war, which is not only a platform for the sale of merchants, the illegitimate competition, but also E-commerce ...

Mobil Oil Incident embarrassed the channel once again. Recently, a platform sold by Jingdong Mobil lubricants was shelved because of fraud, but the Beijing Business Daily reporter found that the mainstream electricity supplier platform is still selling "Mobil 1" lubricants, different types of prices from more than 100 yuan To 300 yuan range, and the sales side for the third-party automotive supplies stores, not Mobil. Insiders believe that from the previous 3C, home appliances to the current beauty skin care products, automotive lubricants, a lot of authenticity of the argument for the channel war, which is not only a platform for the sale of merchants, the illegitimate competition, but also E-commerce ...

However, the changes in the industry are bound to be completed within a short period of time. This year, this "revolution" is still going on. Still not much change opponents, is still a powerful e-commerce; the environment is not much improvement, there is no fundamental improvement in consumer demand. But what is worth to be sure is that during the past six months, retailers have got a more rational understanding of the O2O transformation and the main targets and targets of M & A have changed. After a long period of operating downturn, the reform path of the retail industry has been gradually clear since 2014 - in the opinion of the industry, the retail industry will break after the first round of reform ...

What about offline business after surfing the internet? 　　This is the traditional brand to enter E-commerce, the most headaches worry about online direct sales model will be the price of the goods under the impact. "For the problem of Channel conflict, some brands after years of work, has found an effective way, is through the product of the separation and change, to achieve a reasonable channel separation." 　　"Cat President Zhang Yong, said in a recent interview with the first financial television." How to partition the product? Zhang Yong, for example, 3 C and apparel manufacturers, can be developed for online buyers of the "network of Special Money", take out ...

According to Tencent's latest Q3 earnings, micro-mail and we chat monthly live users of 468 million, the chain growth of 6.8%, compared to the Q2 10.7% quarter-on-quarter growth has declined. The news from the surface, it is obvious that Tencent business expansion and profit increase, but there is a professional analysis, micro-trust users have reached a difficult level of self-improvement, because the essence of the high level of all the domestic smartphone users, that is, micro-letter has its own through the "channel management" The power of nuclear weapons to play to the maximum, so whether it is micro-letter or hand Q, Tencent ...

Yang Yubin Technology Vice President Blue Shield Information Security Technology Co., Ltd. Foreword the continuous development and innovation of IT industry, on the one hand bring more wonderful perfect user experience, on the other hand also in the process of increasing energy consumption on environmental resources caused pressure. Green Environmental protection is our hot topic, cloud computing is the trend of it, when Green computing encounter cloud computing, green cloud can become feasible? It energy consumption in the 21st century, when people have reached an unprecedented level of environmental awareness, new energy, emission reduction, green economy, more and more of these topics appear in my ...

The use of "large data" to improve enterprise information security, this is a concept, and this concept is not a new noun. At the Gartner Security and Risk Management Summit in 2012, Neil MacDonald, vice president of Gartner, spoke about important information related to large data, noting that, given the number, speed, diversity and complexity of large data, the analysis and processing of large data requires different approaches, Now there are few IT companies with scalable systems that can analyze terabytes of data at a reasonable rate. Of course, big data is also for information security ...

BMW in fact the most successful marketing is internal marketing, the German headquarters communication has been very positive feedback, the result is that the headquarters of the Chinese team authorized more. These weights enable the entire team to effectively carry out external marketing, that is, based on the needs of Chinese consumers, the brand more reasonable positioning and communication, product and price and channel more localization. Specifically: 1, the most critical is the insight into Chinese consumers. Help BMW Germany headquarters and China headquarters have done a number of projects, the internal staff of the consumer understanding is very deep, it is clear that different product lines corresponding to different consumption ...

March 22 News, according to billion power network to understand, there are insiders revealed that cosmetics Amoy brand Royal Mud Fang in the last year canceled all distribution cooperation, and began to open a number of direct business in Taobao C shop.   The news has aroused concern in the industry. "We just opened a direct shop for each brand," said Dai, CEO of the Mud Square. At the same time, as far as I know, we still have hundreds of distributors. "Industry insiders said that the royal Mud Square opened about 20 straight camp Taobao C shop." Through numerous activities to promote, these C stores have quickly become ...

Guide: A few years ago, manufacturers are talking about deep distribution, channel fine tillage, channel sinking. A few years later, the internet thinking, O2O and swept the entire marketing community, the traditional channels and new channels of ambiguous relations, the new channel of revolution in the end where the road? The traditional channel of fine tillage and sinking road with Coca-Cola as the representative of the FMCG, a few years ago, through the channel of fine tillage, optimize the channel chain relationship, increase the control of the terminal, increase the collection of information on the channel to become a model of the industry to follow; Similarly, to Wahaha as the representative of the channel sink, quickly seize the three or four-line cities, and even township markets, By digging deep into the country channel ...