Channel Sinking

Jingdong push brush ads, Ali convened a meeting of county magistrate, the rural online shopping market has never been such a dramatic. However, as the online shopping channel sinking a key part of the rural express market there are still many blind spots. Receive high cost pieces, traffic inconvenience, a small amount of business, has become a key factor restricting delivery to the countryside. Beijing remaining villages blind spots to take away from home to 60 kilometers away from the county outlets mention, the sender can only choose the town of Pingdingshan or express delivery outlets, which is the shop in Beijing Yanqing Chiaki shop village consumers facing the status quo. As the first-tier cities in Beijing's suburbs, consumers still face ...

Absrtact: Recently, life wants good, hurriedly on Taobao, wealthy by Labor, thrifty to Beijing east, the villagers to see the fellow, shopping to when when the electricity quotient propaganda slogan appears on the countryside wall. The way to brush the wall has been used mostly for policy advocacy and agricultural means of production recently, "Life wants good, hurriedly on Taobao," "Wealth by Labor, thrifty by the Beijing-East", "the villagers to see the villagers, shopping to when" and other electric propaganda slogan appeared on the rural wall. The "brush Wall" approach has been used mostly for policy advocacy and agricultural means of production marketing, and now also by the electric business bosses for reference. According to the Beijing-east ...

November 5 News, billion power network learned that shop number 1th is recently through the expansion of the line distributor to do a "stone" business: On the one hand to expand the import of direct production of business, on the other hand, to achieve channel sinking, covering two or three line city. According to the relevant head of store 1th, 1th stores from the second half of this year began to try to distribution, the main category is imported direct mining commodities.   It is noteworthy that the 1th Shop distributors focus on the choice of two or three-line city chain stores, such as the Shanxi United States special supermarket chain (mainly distributed in Taiyuan, Datong and other cities). There are areas under ...

Countryside became the current again. Compared with youth vigorous countryside, this time the object became the electric quotient. Used to be pesticides, fertilizers, farm machinery manufacturers "site" rural slogan wall, are now painted on the "wealth by Labor, thrifty by XX." In the past two years, more and more such slogans have appeared on the street walls of small cities and rural areas. No benefit does not get up early, now regardless of the Jing-dong and other pure electricity dealers, or gome and other entities have physical store retailers, are beginning to look to China's most extensive three to six lines of cities and rural markets, have to carry out channel sinking. This ...

Guide: A few years ago, manufacturers are talking about deep distribution, channel fine tillage, channel sinking. A few years later, the internet thinking, O2O and swept the entire marketing community, the traditional channels and new channels of ambiguous relations, the new channel of revolution in the end where the road? The traditional channel of fine tillage and sinking road with Coca-Cola as the representative of the FMCG, a few years ago, through the channel of fine tillage, optimize the channel chain relationship, increase the control of the terminal, increase the collection of information on the channel to become a model of the industry to follow; Similarly, to Wahaha as the representative of the channel sink, quickly seize the three or four-line cities, and even township markets, By digging deep into the country channel ...

Ali group Taobao, Cat Electrical city, poly cost-effective joint, with the Rookie Network Platform logistics Standardization Services, mobile Taobao two-dimensional code-sweep code, etc., fully close to the three or four-line urban shopping consumers, the first push coverage of the widest range of standardized products, everyone electricity door-to-door, the electricity to more than 2,600 counties, More than 38,000 township, covers village. This is another round of arms races. July 10, Gome online chairman Shangui first tried to use the "Ice East 30 days" marketing theme activities to combat the nationwide channel sinking propaganda mall. Gome chose "718" to ...

Rural market to become the future online shopping Nuggets. Recently, the Beijing Municipal Commission of Commerce said that it is soliciting bidders from the market-undertaking enterprises of 1000 villages and townships in Wancun (hereinafter referred to as "Wancun Township Enterprises") to cooperate with e-commerce enterprises to expand rural consumption. In fact, from this year, the sinking of channels has become an important way to expand Jingdong, Taobao and other large-scale electricity supplier positions. However, the attack on rural markets by mature electricity suppliers will bring a new round of reshuffling to the local retail market. Continued favorable policies Recently, the Beijing Commercial Daily reporter learned from the Beijing Municipal Commission of Commerce, in order to further expand the suburban modern circulation network service functions, and promote rural online ...

As a means of deepening the rural market, brushing the wall has been for it manufacturers, home appliances manufacturers and operators are fond of, but if the big internet giants are also in love with this low-low brush wall, what will happen? [Jing dong brushes The Wall] recently, the Jingdong Mall official micro-blog issued such a slogan: "Can go abroad, but also to the countryside; tall up into the New York Times Square, grounding gas can spread the red brick walls of the countryside. "And with two photos: One is a huge advertisement in New York Times Square, while the other is a red-bottomed white brush in the farmer ...

Rural market to become the future online shopping Nuggets. Recently, the Beijing Municipal Commission of Commerce said that it is soliciting bidders from the market-undertaking enterprises of 1000 villages and townships in Wancun (hereinafter referred to as "Wancun Township Enterprises") to cooperate with e-commerce enterprises to expand rural consumption. In fact, from this year, the sinking of channels has become an important way to expand Jingdong, Taobao and other large-scale electricity supplier positions. However, the attack on rural markets by mature electricity suppliers will bring a new round of reshuffling to the local retail market. Continued favorable policies Recently, the Beijing Commercial Daily reporter learned from the Beijing Municipal Commission of Commerce, in order to further expand the suburban modern circulation network service functions, and promote rural online ...

Jingdong push wall ads, Ali convened a meeting of county magistrate, the rural online shopping market has never been as dramatic as today. However, as a key part of online shopping channel sinking, there are still many rural express delivery market blind spots. Income sent to pieces of high cost, traffic inconvenience, small business volume as a key factor restricting delivery to the countryside. Beijing remaining villages blind spots to take away from home to 60 kilometers away from the county outlets mention, the sender can only choose the town of Pingdingshan or express delivery outlets, which is the shop in Beijing Yanqing Chiaki shop village consumers facing the status quo. As the first-tier cities in Beijing's suburbs, consumers still face the embarrassment of no courier available. ...

On July 10, Mou Guixian, the chairman of GOME Online, tried to counter the Jingdong Mall, which is sinking propaganda through channels nationwide, using the marketing theme of "Ice-East 30 Days." The United States chose "718" to fight against the "618" that was just passed, not only because of the markedly accelerated expansion of Jingdong Mall after it went public, but also to the depths of Ali, GOME Online and Suning. More importantly, In fact, business opportunities have always existed, while the sinking channel is the country's strengths. Xu Lei, vice president of Jingdong said Jingdong as early as November last year, began brewing through the wall in the rural advertising ...

Li Na "in June next year, the only product will be completed logistics self-built system, by the time 90% of the orders will be delivered by the only product itself." Recently, the only vice president Tang Yi Zhi will receive wisdom, including "First Financial Daily" In an interview with the media, the company said that at present, Vipshop will build and own more than 6,000 acres of storage space. In fact, sinking channels to the third and fourth tier cities has become the consensus of the current development of e-commerce. However, for most e-commerce operators, because they are worried about the distribution pressure, they will not easily identify third- and fourth-tier cities and even remote areas. Tang Yi Chi told reporters that the current distribution of the only product will be the first line ...

Rural market to become the future online shopping Nuggets. Recently, the Beijing Municipal Commission of Commerce said that it is soliciting bidders from the market-undertaking enterprises of 1000 villages and townships in Wancun (hereinafter referred to as "Wancun Township Enterprises") to cooperate with e-commerce enterprises to expand rural consumption. In fact, from this year, the sinking of channels has become an important way to expand Jingdong, Taobao and other large-scale electricity supplier positions. However, the attack on rural markets by mature electricity suppliers will bring a new round of reshuffling to the local retail market. Continued favorable policies Recently, the Beijing Commercial Daily reporter learned from the Beijing Municipal Commission of Commerce, in order to further expand the suburban modern circulation network service functions, and promote rural online ...

Recently, the Beijing Municipal Commission of Commerce said that it is soliciting bidders from the market-undertaking enterprises of 1000 villages and townships in Wancun (hereinafter referred to as "Wancun Township Enterprises") to cooperate with e-commerce enterprises to expand rural consumption. In fact, from this year, the sinking of channels has become an important way to expand Jingdong, Taobao and other large-scale electricity supplier positions. However, the attack on rural markets by mature electricity suppliers will bring a new round of reshuffling to the local retail market. Continued favorable policies Recently, Beijing Commercial Daily reporter from Beijing Municipal Commission of Commerce ...

Beijing Business Daily (Reporter Shao Lanjie) Electric predators have realized the potential opportunities for low-tier cities. Recently, Jingdong entered the country as a caravan more than 100 third-six cities. No. 1 store chairman Yu Gang also recently said that in the early geographical expansion is not radical enough, only the business concentrated in the first and second tier cities, third and fourth tier cities should be faster layout. In the opinion of the industry, large-scale electricity providers have their own strengths and strengths in tier-1 and tier-2 cities. However, the popularity of cities in the 34th and even lower tier has yet to be improved. This is their chance but at a great cost , Especially in terms of logistics and distribution. "Jingdong in a ...

Absrtact: According to the upcoming 2014 China Online shopping market data, in 2014, China's online shopping market transaction size reached 2.8 trillion, an increase of 48.7%, still maintain a high level of growth. According to the National Bureau of Statistics 2014 annual social consumer goods 0 according to the forthcoming 2014 China online shopping market data, in 2014, China's online shopping market transaction size reached 2.8 trillion, growth of 48.7%, still maintain a high level of growth. According to the National Bureau of Statistics 2014 annual Social consumer goods retail total ...

North-East Big Board, this can be said to be the most red cold drink this summer has been swept from the capital to Shanghai, quietly rushed up red. It comes from a company called Ruby from the Northeast, please note that this is not the cream cake ruby you are familiar with. What makes this obscure cold drink the hottest fried chicken in today's cold drink world? In the author's long-term interview process, a person engaged in FMCG often taught that a brand to succeed must have three force, indispensable, that is the product force, channel power and communication force. The author decided to apply to practice, but also try to use this principle to give you a reader anatomy ...