Channel Strategy

In recent times, we have seen real-time bidding (real time Bidding, hereinafter called RTB) and repositioning (retargeting) technology is popular in the online marketing industry. International research firm IDC says that by 2015, 1/4 of the world's online advertising will be RTB. According to our case study of domestic famous electric quotient, the application of RTB and reposition display advertisement can contribute more ROI (ROI) than search engine and general display advertisement, and each transaction cost (CPA) is lower. ...

Editor's note: Traditional channels are destined to be the protagonist of this year's electric business arena. Recently, Suning easy to buy large-scale promotions and enter the category of department stores, the intention of "go to the electrical", and Gome also in the Bowser network after the handsome, high-profile and dangdang cooperation. Traditional channels to enter the electricity business, the electric business channel began to step up the integration of the route, and actively courted the traditional brand merchants settled in. In such a tidal wave, the traditional brand how to integrate E-commerce into their own channel strategy is a lot of traditional brand bosses think of the problem. is to rely on their own to make a separate business, or to use the existing power channels to do network distribution? Before the dim end of the State purchase network, ...

Cloud storage technology and solutions are important to users, but how to get the cloud into the ground as quickly as possible, that is, to achieve the landing of cloud storage is more important. Coincidentally, in the past two months, HDS, EMC, NetApp has been in the channels of exerting force, we invariably will cloud computing, cloud storage landing as the key to the future channel strategy adjustment. HDS has been brewing for two years and has finally launched its Platinum partnership this year, emphasizing full cooperation with channel partners. EMC recently announced a capital injection into Fortis, targeting virtualization and private cloud construction. Netap ...

December 26 News, Hunan Step by step High commercial group for several months to build a step-by-step high online shopping mall will be officially online today.               It is understood that the early adoption of consumer coupons, game draw, micro-credit promotion and other activities attracted by the number of registered members has reached 300,000. Step by step high online shopping mall static waiting for the opening step high power business CEO Li Xichun said, E-commerce next step will look at the rise of local electricity dealers, as well as O2O the implementation of the full channel strategy. and Lee ...

IPV6 under the network malicious attackers more difficult to hide their identity, so in the process of prevention, convenient site to find the wrong person more accurately, so as to protect the legitimate rights and interests of users of the normal network to help the development of the electric business industry. November 8, Taobao announced today open IPV6 users, through IPV6 Internet users can access IPv6.taobao.com, to get the same as the current IPV4 users search, order, pay the whole process experience. Taobao after supporting IPV6 will implement a dual-channel strategy, that is, synchronous support of existing IPV4 users and I ...

Compared with Huawei, ZTE, Cool faction actively open up the electric business channel, Lenovo is "China Cool Alliance" inside the last one to embrace the electric company. 　　In Lenovo's channel strategy, there are still nearly 70% dependent on the carrier channel, Lenovo in the domestic mobile phone has not been the most dependent on the carrier channel companies, but with Huawei, ZTE and Cool faction have intensified the social channels and electric business channels, Lenovo has become the carrier's most dependent on the most mobile phone brands. Over-reliance on carrier channels has made a contribution to the rise of Lenovo's mobile phone. According to IDC data, in the first quarter of this year full ...

As a result of its deep losses, Acer has made significant changes since last year, making its own cloud the focus of its future development. Acer has cut its losses in the first quarter of this year as a result of slashing costs and controlling costs. 　　At the same time, Zhang Yonghong, the Acer's internal executive team, officially assumed the chairmanship of Acer China in May this year. Zhang Yonghong said Acer's new strategy includes three major parts: first, offering low-cost products for the mass consumer and pre-installed Acer's own cloud applications, and secondly, updating the channel strategy, building boutique experience shops in central cities and infiltrating 4-6-tier cities.

Lenovo Group, which is good at operating channels, has recently conducted a new approach to the channel system, and plans to adopt a direct store model to promote the brand display and sales. This time, Apple and Microsoft have made similar attempts. 　　Interestingly, Lenovo Group's first direct shop was located in Wangfujing, where Apple had already built a direct shop. Lenovo Group has always attached importance to the development of channel strategy, from Lenovo Group statistics show that Lenovo 1-6 market PC sales outlets reached 40,000, this figure does not include think brand. This meal, Lenovo and about ...

Absrtact: Compared with Huawei, ZTE, Cool faction actively open up the channels of electricity, Lenovo is the last of the Chinese Cool Alliance to embrace the electricity business company. 　　In Lenovo's channel strategy, there are still nearly 70% rely on the carrier channel, Lenovo in the domestic mobile phone has not been the most dependent on Huawei, ZTE, Cool faction actively explore the power channels, Lenovo is "China cool" inside the last one to embrace the electric business company. In Lenovo's channel strategy, there are still nearly 70% dependent on the carrier channel, Lenovo in the domestic mobile phone is not the most dependent on the carrier channel Company, ...

Gome announced the 2013 net profit of 892 million yuan, a big increase of 222.53%, Gome online CEO Gao Xiang suddenly announced his departure, become the third after Handepeng and Pengliang Gome online senior personnel changes. The external interpretation of gome on-line frequent change will be due to performance has not been a major breakthrough. Even if Gome announced that it will launch the 02M (offline+online+mobile mobile end) full channel strategy, but there are indications that gome online has not been high expectations, from the current planning, Gome's return to the old line will only highlight the future will continue to focus on ...

Children's clothing net goods brand "green Box" founder and CEO Ms said that the company's brand sales year-on-year growth of more than 50%, is expected to exceed 400 million this year's sales. Weibo has rumors that the green box "business is bleak, the Boss mortgage real estate maintenance." To this Ms clarification, 2008 from the offline entity retail transfer to Taobao two times, did have a "mortgage house business", but after Taobao, the performance of the green box to maintain a stable growth, two times the wind to invest more than 120 million yuan in financing. "The green box itself has been profitable, now even financing the money ...

In China's air-conditioning market facing the challenges of survival of Japanese brands are seeking to change the channel. Yesterday, Suning appliance and Mitsubishi Heavy industry announced that the two sides set up the mainland market for Mitsubishi Heavy industry domestic air-conditioning sales and after-sales service joint venture company, headquartered in Shanghai, the company plans to officially operate on January 1, 2012. This is the first home appliance industry foreign appliances brand and China's retail enterprises set up a sales company, showing the foreign appliances brand Chinese market channel strategy of New directions.　　Mitsubishi Heavy industry hopes that through the establishment and operation of the new company, in the next three years to achieve sales of more than 3 times times the growth. China...

Absrtact: The trans-boundary operation of Internet is getting worse and further, after Tencent acquired 9% shares of South China city in 11 700 million yuan earlier, the two sides ' business finally entered the substantive stage. South China City announced recently, and Tencent Holdings Limited jointly launched HUASHENG outlets micro-Internet business intensified, the earlier Tencent to 11 700 million yuan acquisition of South China City 9% shares into the real estate, the two business finally entered a substantive stage. South China City announced recently, and Tencent Holdings Limited jointly launched Huasheng outlets Micro Mall, to promote the O 2O Full channel strategy. There are people in the industry ...

Hunan Step by step High commercial group for several months to build a step-by-step high online shopping mall will be officially online today. It is understood that the early adoption of consumer coupons, game draw, micro-credit promotion and other activities attracted by the number of registered members has reached 300,000. Step by step High net December 26 news, Hunan Step by step High commercial group for several months to build a step-by-step high online mall will be officially online today.           It is understood that the early adoption of consumer coupons, game draw, micro-credit promotion and other activities attracted by the number of registered members has reached 300,000. &n ...

Absrtact: December 26 News, Hunan Step by step High commercial group for several months to build a step-by-step high online shopping mall will be officially online today. It is understood that the early adoption of consumer coupons, game draw, micro-credit promotion and other activities attracted by the number of registered members has reached 300,000. Step by step High net December 26 news, Hunan Step by step High commercial group for several months to build a step-by-step high online mall will be officially online today.       It is understood that the early adoption of consumer coupons, game draw, micro-credit promotion and other activities attracted by the number of registered members has reached 300,000. &n ...

In view of the current domestic apparel industry hot "Close the Tide", "Inventory Pressure" and "O2O" and other topics, Zhou Chairman of the United States, said that the closure of some shops is normal structural adjustment. Enterprise static How much inventory is not a fatal challenge, the biggest challenge is how enterprises do not produce inventory, and create product brand power. Local apparel industry should use the Internet to achieve apparel "guest to plant" personalized customization. In the era of globalization, international famous clothing brands have landed in China, so that once brilliant domestic young tide card deep in the "closing tide" of the query, but also face the billion-digit high inventory size of pressure. ...