As a 80 million mobile applications active users, 3,000 staff size, the history of 10 years of internet companies, in the recent public comments began to slowly realize O2O closed-loop-can let consumers in the public comments, complete from the consumption decision to the whole process of consumption. In addition to the introduction of new closed-loop products, they also hope and through a third party to establish a "cooperative closed-loop" approach to provide users with a complete local consumer services. In the past, the public comments did not achieve O2O closed loop. For example, if the user wants to choose a restaurant, it will usually be in the public first.
DoNews July 9 (Reporter Zhou Qin Yan) Car home last week, the home page has been revised to simplify the navigation bar, the content in addition to retain the original news and forums, and now quotes, car mall, used cars, price cuts ranked , Car service "functional service section as the key sections. Car home, said the revision is its extension from the media to the platform, from the content to the transaction function of the attempt. Car home said that through the "quote, car mall, used cars, price cuts, car service" and other sections, to form a closed loop car electricity supplier. Traditional meaning ...
The current discussion of O2O is in full swing, no time in the year of group buying and lbs. However, after a calm reflection, I found a lot of them! Especially in the industry to make the so-called "O2O closed loop", this is a great pioneering or the emperor's new clothes? Thinking down, I found 3 questions: Doubt 1:O2O exist? In the case of the calendar year, the answer is YES! However, with these industry companies, the difference is that the O2O of these businesses is not what card, what coupons, but Word-of-mouth! Do you think that the way the seabed is fished does not contain O2O? You think the bottom of the sea is O2O.
O2O, currently one of the most popular symbols of the internet, these two years, for the traditional industry transformation, mobility, localization services, and so on, almost as long as a model, always to stand on a little O2O gene, it seems that this is the current investment and integration of the most fashionable career, is said to be the tuyere, but it is difficult to see the soar benchmark. O2O, online screening, online payment, online access to services, this is called the O2O closed loop. Seemingly simple, many internet companies, in this effort to pay a lot of efforts, the process is long and arduous, has not been successful, it will fold the battlefield. In order to close the loop and close the loop, ignoring the nature of O2O, the futility is inevitable ...
An art dealer, like art itself, struggles to grow up in a corner where ordinary people are unfamiliar. And I think the idea of selling art online is wrong, because the closed loop does not work. One reason is that artwork is not standardized strictly speaking, art is the least suitable as a commodity, because art is too non-standard. If the art of standardization has become a handicraft, it is not the scope of the art of electrical business. Works of art are linked to the artist itself, with a different view of a piece of art, but if an artist's reputation in the industry is loud, if not particularly ...
In 2013, at EME Summit and the 5th Integrated Marketing Summit, Xu Lei, a senior vice president of Jingdong Mall, pointed out that the most important thing for an enterprise is to drive sales and profits through customers. In order to obtain and maintain high-quality customers, Improve customer's shopping frequency and basket, improve customer life value, drive higher sales, and provide brand loyalty to provide effective operation. To carry out word of mouth to form a closed loop in five aspects. At the meeting, Xu Lei said that compared to the new and old customers shopping trails can see new customers (less than 13 months of age) the purchase amount of about 400 yuan change, ...
With the fire of smart wear equipment, the concept of sign detection has become popular, smart watches, smart wrist strap and other devices have claimed to be able to detect heart rate, body temperature, perspiration and other signs of data, it is clear that health monitoring as an important selling point. But for these devices, Chun Chun, the founder of Rui, has always said that too simple, in a recent chat Rui told me his views, sorted as follows: 1. Health monitoring is a hardware selling point, but not a business. Rui that health monitoring data can not form a business model, the complete closed loop should be: Data monitoring-&g ...
Wang Ruohan Sina singing technology is still in the office address Sanyuanqiao third home buyers, aging decoration, the small rooms and scattered. Chen Hua, CEO of Singing, did not seem to care about this at all. Although the team is constantly growing, but no move out of the plan. He is still reserve funds, ready to create their own offline KTV. Internet companies pre-made under the Industrial, the industry has expectations and questions. Offline KTV in the site selection, construction, licensing and management aspects of the high cost of singing is still in the entrepreneurial period how to withstand the weight of offline? Chen Hua how to create O2O closed loop? Reconstruction KTV brought city ...
Last week, 58 with the city to borrow new brand 58 home to officially enter the domestic market. Founder Yiu Jingbo said it was expected to recreate 58 of the same city. 58 with the city is the information classification service providers, two years to accelerate the vertical, the establishment of a semi-closed-loop platform, but the whole can not take off the past color: breadth is advantageous, the depth is limited, can not complete closed loop. Into the domestic O2O, revealed the crisis of 58. However, as a listed company, 58 of the same city is indeed quite brand effect, flow advantage, financial strength, plus its past several years of information services accumulation, into the domestic economy does meet the conditions of change. However, this area is ...
After the two sessions, the "Internet +" has become the topic of hot discussion in the industry. Recently in the Auto City is also the Electric mall in Shanghai Jiading interview, the Local Industrial area party secretary Yu Jianhua said an interesting phenomenon: the traditional enterprise anxious "online line", and the electric business "Air Force" but in the "Net Walk". Industry insiders said that this "one on" to build the O2O closed loop not only to expand the Internet economic development of the breadth, but also the cross-border cooperation of the Internet economy thoroughly "done". The "Flute merchant" story in Jiading, heard a "flute merchant" story. From Jiangyin, Jiangsu Goke, home to do mahogany ...
The United States in the past two years after the electrical business, buy back the state purchase network to regain electricity business, recently located in downtown Hangzhou Yanqing's flagship store in the United States, there is a region out of petty coffee bar. In the first instance, this is another service-experience facility for offline consumers, but it's not that simple, but it's a signal that the state is experiencing a double shift in both the physical storefront and the Internet business. When the line with the electrical business relationship, the emergence of the concept of O2O will lead people to think of space to the closed loop, O2O key is also in the closed loop. According to the American state of ...
In the recent end of the day Cat Car Channel Car festival, relying on the offline POS machine card completed 67 million of the end of the settlement, although not a welcome data, but, at least, confirmed the feasibility of the car electric business. The 67 million-led market returns are believed to be a considerable figure. This attempt, completed a car platform to explore and locate the electric business, rely on short-term group buying effect to form an advertising platform, to achieve brand promotion, information cell phone and other channel functions, build and get through the entire trading chain, and through the online payment to form the entire transaction closed loop, improve the car electric business ...
After the strict ban Taobao, Mushroom street, Beauty said, such as electric business Shopping guide site will go? The transformation of vertical electric dealer is the choice of Mushroom Street. August 21, Mushroom Street announced three items, first is a brand new strategy, followed by the updating of mobile products, and then distributed business Support plan. The aim of the three strategies is completely different from that of Mushroom Street in the age of diversion: The new aim is to create a closed loop of electrical business, no longer for Taobao platform diversion. After Taobao blocked, Mushroom Street at the end of last year on the line of the electricity trader trading platform. Mushroom Street CEO Chen revealed that Mushroom Street in early 2014 to determine the Year 3 ...
2014 can undoubtedly be called "the Year of O2O". Not only bat, Jingdong, Shun Fung and other giants are declared "into the O2O, to create a closed loop", a variety of dazzling innovative projects, as long as the internet with the words must be said to be O2O. So, what exactly is O2O? Is it subversion or salvation for traditional industries? How should enterprises fall in love with O2O? The direct literal meaning of O2O refers to "the combination of line and line". Then, enterprises, businesses are not open a "micro-mall &q ...
Absrtact: July 15, the public reviews the release of the O2O advertising value model, as an online advertising evaluation criteria, trying to put the actual effect of the line into the evaluation of online advertising. But the public comments that considering the acceptance of the merchant, is not in a hurry to turn effective July 15, the public comments on the release of the O2O advertising value model, as an online advertising evaluation criteria, to try to put the actual effect online into the evaluation of online advertising. However, the public comments that considering the acceptability of the merchant, is not in a hurry to turn to effect ads. The effect of Internet advertising closed loop ...
Sing the office is still in the third Sanyuan Bridge home, decoration aging, small and scattered rooms. Sing it, CEO Chen seems unconcerned. Although the team is growing, but there is no intention of moving away. He is in reserve funds, ready to build his own offline KTV. Internet companies in the pre-line industry, the industry has been expected to have doubts. Offline KTV in the location, construction, licensing and management links cost quite high, but also in the entrepreneurial period to sing how to withstand the weight of the line? How will Chen build O2O closed loop? The reconstruction of KTV to mention the city's leisure and entertainment, there are several popular options: watching movies 、...
O2O from last year since the double 11 began to become hot, bat and other big guys have been layout, acquisition, mergers and acquisitions, the case is not uncommon, but the mature mode is still not seen. We can not help but ask, why O2O to do so difficult, is not the line online to get together? At present, it is generally believed that the key of O2O mode is to use PC or mobile terminal as the operating platform, through this platform to connect businesses and consumers. As a result, the Internet traffic giants have laid out online search, payment and offline traditional department stores, shopping malls and other cooperation to achieve their own closed loop. The traditional retailing industry is eager to borrow ...
Cao Chao, chairman of Sina Weibo, has said that Ali has the potential to bring monetization to Sina Weibo, but Sina Weibo is more concerned with long-term cooperation, from the depth of data social and payment. Sina Weibo wants to work with Ali and Taobao to create a mobile business social system. Weibo payment system, is Alipay for the background payment system, each other to try in marketing, trading, pay for the closed loop. I'm not optimistic about this future. And it turns out that people really rarely go to Weibo. The core attributes of Weibo are still media, not social. The personal effective information that goes to the center decreases, more, like the individual ...
The public reviews the client merchant to pay the morning news of March 12, public comment on the external disclosure, the strategic key products, "restaurant online booking" has opened a variety of payment products, this is the first to achieve the payment function of the restaurant booking products, subscribers to the store after consumption can choose to pay by micro-letter or Alipay pay. It is reported that through payment to make public comments from the online inquiry information, submit booking to pay the formation of closed loop, the booking business also from the indirect commission into direct cash inflow. The general manager of the Reservation division, Wang Xugang, said ...
The nearest electric circle is very confusing. Any company or entrepreneurial project associated with the Internet, mobile Internet, and offline retailing would be disgraced if it did not mention the term O2O. There are many companies playing O2O banner. This article will talk about the recent very active Alibaba and Jingdong Mall is how to work with offline retail companies to complete their so-called O2O "closed loop." Ali Department of the O2O conspiracy at this stage of the total retail sales of less than 10%, offline retail is an unusually plump lamb meat. From the end of last year to now the most high-profile, active ...
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