Cloud Marketing

Summary: Large data age: Constructing consumer's comprehensive interest atlas the development of marketing in the past half century has led us to witness the shift from product-centric to customer-centric, and the most popular marketing theory has shifted from 4P to a consumer-oriented data age: building a comprehensive consumer interest map The development of the marketing field in the past half century has let us witness the transformation from "product-centric" to "customer-centric", and the most popular marketing theory has shifted from "4P" to "4C" theory of consumer demand-oriented.

Over the past Half-century, the marketing landscape has shifted the traditional "product-centric" to "customer-centric", once the most popular 4P theory (product, price, place, promotion) has also changed to consumer demand-oriented "4C" (Customer , cost, convenience, communication) theory and relationship marketing-oriented "4R" theory (relevance, reaction, relationship, Re ...

The current electric business, Ali, Jingdong and so on for everyone to be familiar with, but in the current traditional education field, also can be like the electric dealer to appear new education mode? 　　Yesterday, in Shanghai's Huawei Cloud Computing Conference, the Morning News reporter interviewed Huawei it cloud marketing director Zhangxiaosong and China Higher Education Institute of Education Information Branch Chairman Jundongxing. According to his forecasts, in another 10 years, is 85 after the mainstream of the parents and teachers of the era, will certainly rise to a number of Electronic business education Group, will appear in the education industry, the new similar "Ali" "Jingdong" electric dealers. Now a lot of university benefits ...

The field of marketing has been developed for a long time, it shows us from the "product-centric" to "customer-centric" transformation, the most popular marketing theory from "4P" to the consumer demand-oriented "4C" theory and relationship marketing-oriented "4R" theory. The digital information age under the domination of Internet and mobile Internet can help enterprises to collect users ' massive behavior data at an unprecedented speed, analyze, insight and forecast consumers ' preferences on the basis of large data, and provide consumers with the products, information and services that best meet their needs. ...

Speaking of marketing, the hottest thing now is O2O. It is precisely because of fire, many people discouraged: the competition in this area so fierce, there is still a chance? It is understandable that there are such concerns. It is clear to all insiders that if you want to seize the O2O market, you have to make a fuss about coverage. The more outlets in the region, the larger the O2O market you occupy. Jingdong and Taobao practice confirms this view is correct. To Jingdong, for example, into 2014, Jingdong re-based on the original code, to develop lower-level outlets, to seize the local market, and fruitful. Data show that only the first half of this year ...

Not long ago, "China's First Local Life E-Commerce Conference" hosted by the leading electricity supplier system and service provider km in Nanjing was held in Nanjing. The unprecedented success of the conference attracted not only the participation of hundreds of elite elites in various fields, including the Nanjing government, E-commerce enterprises, experts and scholars, and local associations, but also won wide acclaim from many individuals and SMEs who wanted to start their own businesses. In response, the organizers said the conference will continue in 2015. As the largest industry event in the field of local e-commerce in China, the 2014 China's First Local E-commerce Conference focused on "...

Local e-commerce has become one of the hottest areas in China's e-commerce industry. As long as it is not the e-commerce "white", all understand that who can seize the largest share of the local e-commerce market, who will be in the next few years the e-commerce industry to obtain absolute initiative. Local life e-commerce is an inevitable trend of development, IDC recently released "China O2O market insight" report. The latest research in the report shows that China's O2O market will usher in the O2O market in 2014 after it has experienced the initial stage of disorderly development from 2010 to 2013 ...

Nowadays, the electricity supplier in the first and second tier cities increasingly competitive, "into the third and fourth tier cities" concept is more and more proposed. In response, many e-commerce professionals believe that the e-commerce and consumer spending habits in the first-tier and second-tier cities have been fully tapped. In comparison, the e-commerce potential of third- and fourth-tier cities has yet to be tapped. In this context, the third and fourth tier cities will become the new NCD point of the future e-commerce industry. First and second line of business encounter bottlenecks Third and fourth line of market into a strategic From the current e-commerce development pattern, the first and second tier cities as a traditional e-commerce market, the competition is already very fierce, but also with Taobao, Jingdong this ...

According to statistics, the turnover of China's electricity supplier market in 2008 was 1.5 trillion yuan. By 2013, this number directly exceeded the 10 trillion yuan mark. Over the past five years, the transaction volume has nearly doubled. This increase has enabled the well-informed businessmen to realize the tremendous value of e-commerce and set out to lay a solid foundation in the new blue ocean of electricity suppliers . In this trend, the traditional enterprises "online run", eventually became the domestic SMEs seeking survival and development of the only way out. However, many traditional businesses that have failed in the "electric shock" process and have come to nothing

Speaking of marketing, the hottest thing now is O2O. It is precisely because of fire, many people discouraged: the competition in this area so fierce, there is still a chance? It is understandable that there are such concerns. It is clear to all insiders that if you want to seize the O2O market, you have to make a fuss about coverage. The more outlets in the region, the larger the O2O market you occupy. Jingdong and Taobao practice confirms this view is correct. To Jingdong, for example, into 2014, Jingdong re-based on the original code, to develop lower-level outlets, to seize the local market, and fruitful. Data show that only the first half of this year ...

Not long ago, "China's First Local Life E-Commerce Conference" hosted by the leading electricity supplier system and service provider km in Nanjing was held in Nanjing. The unprecedented success of the conference attracted not only the participation of hundreds of elite elites in various fields, including the Nanjing government, E-commerce enterprises, experts and scholars, and local associations, but also won wide acclaim from many individuals and SMEs who wanted to start their own businesses. In response, the organizers said the conference will continue in 2015. As the largest industry event in the field of local e-commerce in China, the 2014 China's First Local E-commerce Conference focused on "...

In 2014, local life e-commerce became one of the hottest areas in China's e-commerce industry. As long as it is not the e-commerce "white", all understand that who can seize the largest share of the local e-commerce market, who will be in the next few years the e-commerce industry to obtain absolute initiative. Local e-commerce is an inevitable trend IDC recently released the "China O2O market insight" report. The latest research in the report shows that the O2O market in China will witness a wide-scale outbreak of the O2O market in 2014 after it has experienced the initial stage of disorderly development of the industry from 2010 to 2013, of which the local students ...

According to statistics, the turnover of China's electricity supplier market in 2008 was 1.5 trillion yuan. By 2013, this number directly exceeded the 10 trillion yuan mark. Over the past five years, the transaction volume has nearly doubled. This increase has enabled the well-informed businessmen to realize the tremendous value of e-commerce and set out to lay a solid foundation in this new blue ocean of electricity suppliers . In this trend, the traditional enterprises "online run", eventually became the domestic SMEs seeking survival and development of the only way out. However, many traditional businesses that have failed in the "electric shock" process and have come to nothing

In the field of e-commerce, the "last mile" has always been a matter of arduous task. The industry even said in a nutshell that whoever can solve the last mile problem of e-commerce can win the future of the e-commerce market and achieve new market miracles in an era of post-ecomony where the competitive landscape is gradually becoming an oligarchy. In response, Shi Zhengchuan, the leading provider of electricity supplier system and service provider in China, also deeply agreed. At last week's "China's First Local Life E-commerce Conference," he made it clear that the original establishment of the K-Net was to solve the last mile problem that plagues the electricity business community. At the meeting, Shizheng Chuan detailed from two directions ...

On June 25, "China's First Local E-commerce Conference", sponsored by China's leading electricity supplier system and service provider km network, was officially launched in Nanjing. It is learned that the theme of this conference is "small circles and large electricity providers", which mainly summarizes and forecasts the current situation and future development trends of the local electricity supplier industry in China. In addition, at the conference, km net also released a grand new product "e life APP version" and "cloud sales" system, through these two products, business and personal entrepreneurs can easily seize the local life e-commerce that contains Ten thousand opportunities for the super market. Zimmi speech kilometer CEO ...

The field of marketing so far has been developing for a very long time, and it shows us a shift from "product-centric" to "customer-centric." The most popular marketing theory has also changed from "4P "Turned into the" 4C "theory based on consumer demand and the" 4R "theory based on relationship marketing. Internet and mobile Internet-led digital information age can help enterprises to collect users' unprecedented amount of behavior data, based on the analysis of big data, insight, and predict consumer preferences, and accordingly for consumers ...

The development of the marketing field over the past half century has let us witness the transition from "product-centric" to "customer-centric". The most popular marketing theory also shifted from "4P" to the "4C" theory of consumer demand-oriented and the "4R" theory oriented by relationship marketing. The digital information age under the domination of Internet and mobile Internet can help enterprises to collect users ' massive behavior data at an unprecedented speed, analyze, insight and forecast consumers ' preferences on the basis of large data, and provide consumers with the products, information and services that best meet their needs. However, the ...