Consumers Tend To

Up to today, the price war between several electric dealers and physical appliance Distributors has entered the fourth day, and a series of new trends have appeared in the market. The first is that some of the prices of online shopping after the price reduction, some consumers choose to return to buy goods in the physical store, instead of the online order, because several war merchants are online and offline two channels, is equal to the left hand goods sold right, this may be the merchant did not think of; another change is that although the price war advertising effect is obvious, But more and more consumers tend to rational consumption, at least from our reporter observed the situation, physical store sales ...

Former Yahoo President Jeff Bonfford, according to the consumer's emotional characteristics, the user is divided into technology enthusiasts, irrational consumers, rational consumers, irrational consumers and the wait-and-see. Technology enthusiasts (i.e., technology innovators) buy products simply because the products adopt new technologies. Such consumers tend to mislead product managers because their needs are different from those of the general public. They are obsessed with technology itself. The emotional needs of irrational consumers (i.e., the adopters) are the same as those of the public, but more intense. Negative emotions such as anger, fear and loneliness can be amplified, leading to irrational consumer behavior. In the ...

Irrational behavior patterns are human nature, these quirks or thinking bias, is a direct impact on consumer decision-making stealth hands, but also marketing people should understand the secret weapon. Economics argues that consumer markets and consumers tend to think rationally, and people often choose to make the most appropriate decisions in the most advantageous conditions. Behavioral economics tells us: Wrong! People are not as rational as they think! What is behavioral economics (behavioral Economics)? Behavioral economics combines psychology and economics to study the psychological factors that influence the decision-making process and to uncover the consumer ...

Several electric dealers and physical appliances dealers between the price war has entered the fourth day, the market appeared a series of new trends. The first is that some of the prices of online shopping after the price reduction, some consumers choose to return to buy goods in the physical store, instead of the online order, because several war merchants are online and offline two channels, is equal to the left hand goods sold right, this may be the merchant did not think of; another change is that although the price war advertising effect is obvious, But more and more consumers tend to rational consumption, at least from the CCTV reporter observed the situation, the physical store sales did not change significantly ...