Contact Point

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Taking stock of the most trusted power trader platform is favored by consumers

With the boom of the electric business, many consumers can not restrain the impulse of shopping. No, even the 70-year-old woman calls to inquire about what the "double 11" is. The heat of e-commerce can be seen. But which platform is the most trustworthy for the electricity merchant website? The author through with many consumers to communicate, found that E-commerce has a number of "trust contact point", to win trust is really not an easy task. Whether from commodity display, price protection, distribution services, payment methods, after-sale protection and many other aspects, if a little can not let them satisfied, often scored suddenly dive. Below, just follow us.

Breaking the consumer's information barrier

In today's internet age, it is undoubtedly the most important thing to attract consumers to the endless stream of products. We have moved from the "Information Age" to the "excessive information age", and consumers will isolate themselves if they feel that the information is irrelevant to them.   If the marketing communication strategy can not break through the consumer's "information barrier", communication will fail. How to attract consumers to open their hearts to the switch to break the "information barrier"? Heng "sheep and goat" type high-frequency but ineffective "forced breakthrough" is not a good choice. In the author's opinion, to solve the consumption ...

The story of the investors ' self-development

Alibaba former senior executive, drop a taxi angel investor Wang Gang recently received the "Forbes" exclusive interview in Hangzhou, told the collection of "Ali's people, Baidu's technology, Tencent's money" drip how to start from 800,000 funds, in three years to grow into tens of billions of dollars mobile internet companies. Drop founder Cheng Wei has previously likened the entrepreneurial process to "the rich Korean drama", Wang Gang in the interview also put the drop of the story described as "ups and downs, every day is the climax", he described the eyes of the Cheng Wei and Liu, and share the bat power of the drip process, the company sniper opponents, subsidies and other key nodes ...

It's easy to ignore the "contact point" between the product and the user.

Abstract: Write this article, mainly because of the WISE1.0 Congress the next day I and the city to find the founder of Qi margin about eating, eating and eating to talk to the first day of the afternoon demo Project view, after chatting feel quite inspired, so put some words of chat write this article, Mainly because WISE1.0 the next day at noon I and the founder of the city of Qi margin about to eat, eat and eat to talk to the first day of the afternoon demo project views, after chatting feel quite inspired, so put some words of chat notes posted here, share ...

"Chat notes" is the "contact point" for the product.

Abstract: Write this article, mainly because of the WISE1.0 Congress the next day I and the city to find the founder of Qi margin about eating, eating and eating to talk to the first day of the afternoon demo Project view, after chatting feel quite inspired, so put some words of chat write this article, Mainly because WISE1.0 the next day at noon I and the founder of the city of Qi margin about to eat, eat and eat to talk to the first day of the afternoon demo project views, after chatting feel quite inspired, so put some words of chat notes posted here, to share with you. ...

Double Micro-syndrome

Abstract: Author: @Biz_Monitor dual Micro refers to the "micro-bo, micro-letter", the two fire some time tool, by many enterprises to do marketing. Marketing, the word vague and very easy to let people lose focus, and then lost direction. This word harms a lot of people, in double author: @Biz_Monitor Double Micro refers to is "micro Bo, Micro letter", these two fire some time tool, by many enterprises to do marketing. Marketing, the word vague and very easy to let people lose focus, and then lost direction. The word hurt a lot of people, ...

Taiwan's glasses CEO:O2O us to the forefront of the media

Absrtact: 2013 is a very anxious year for the traditional industry. The impact of the big environment, and the freezing of consumption power, the whole 2013 years without the slightest warmth. At the end of the year, I said that 2013 years would be a very important year in the history of the Star Vision Enterprise (Formosa glasses), because 2013 was a very anxious year for traditional industries. The impact of the big environment, and the freezing of consumption power, the whole 2013 years without the slightest warmth. At the end of the year, I said that 2013 years would be a very important year in the history of the Star Vision Enterprise (Formosa glasses), because we faced economic ...

The internet is fighting for traffic and portals, and the mobile internet era is fighting for scenes

The internet is fighting for traffic and portals, and the mobile internet era is fighting for scenes. Rely on the flow of PV era has passed, to scene trigger (Scenetouch) as the basis of the scene of the era has come, if the Giants are still on their laurels, do not learn to embrace the scene, was after the waves on the beach is minutes of things. From the PC Internet to the mobile Internet transformation, the original flow of the economy gradually ineffective, accompanied by how to build a new business system around the scene, in the construction process should follow what criteria? Why does the flow pattern die? Traditional Internet based streaming ...

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