Content Cost

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Maintain the overweight rating of Sohu stock

The following is the full report: summary. Sohu reported on the expected quarterly results, the revenue is close to the previous performance forecast on the line, while the earnings per share (excluding the impact of content cost accelerated amortization) conforms to the forecast.   However, the midpoint of the second quarter's revenue outlook was slightly below analysts ' average expectations, possibly due to the recent impact of the Chinese government's ban on American dramas. Sogou search business continues to develop, especially at the mobile end. The combination of Sogou and search drives the growth of mobile search traffic (up 24% in the chain), while mobile search currently accounts for 12% of total revenue. Sohu management expected, with the expected ...

Many industry giants have expressed optimistic views

For online video sites face the copyright costs, this year many industry giants have expressed an optimistic view, in the Thunderbolt to see the 2013 Strategic conference, Thunder to see CEO Liu Feng said: This year, a lot of the overall price of TV series down about 30%. This October, Archie CEO Gong also said that the video industry copyright price war has ended. But the upbeat view of copyright does not seem to have been "supported" by major online video sites. In its latest third-quarter earnings, Youku reported that its content cost accounted for 28% of the net revenue in the same period. and Sohu Video ...

Channel has been in the self revolution

Absrtact: 2011, the U.S. Internet advertising revenue for the first time over the print media, 10 years of flat media revenue fell by half, if the inflation factor in the flat media market share of the loss is greater. This is largely thanks to Yahoo, MSN and other free network news, the impact of the 2011, the United States Internet advertising revenue for the first time over the print media, 10 years of flat media revenue fell by half, if the inflation factor in the flat media market loss of a greater share. This is to a large extent, thanks to Yahoo, MSN and other free network news impact, the network media through faster, content ...

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