Content Marketing

Step one: Describe the context Before you get the user's attention, one thing you must do. Establishing a contextual context will make it easier for you to remember from the crowd. The context can be attributed to the main reason you can keep users focused on you. If your public number is of concern to them, the subscription becomes the context you send them any email. If it's what's found on your site, then this person's search for your topic or service information is the context. If you are advertising in a newspaper or magazine, then the subject of the publication is ...

December 9 News, the reporter learned from the music video TV today, just won the monthly sales champion best-selling model Super TV S50, as sales continue to hot, its 3D version of the delivery cycle has been adjusted to 6 weeks after the delivery, 7 weeks, and the 2D version is still 5 weeks after delivery, 6 weeks after the issue. Despite the extended delivery cycle, still unable to block the enthusiasm of the vast number of fans, S50 in the spot + pre-sale "CP2C" mode, sales growth is strong. October 22, 10,000 Super TV S50 production machine open to buy, when only 9 minutes and 19 seconds is snapped. But due to system problems led to the day spot snapped up ...

Absrtact: Last week the leadership through the relationship let me participate in a well-known portal site of the internal sharing activities, the theme is "How to make good editors." After listening to the sharing meeting, to help me very big, do a lot of notes, leaders let me back to share with the crocodile group, last week, the leadership through the relationship let me participate in a well-known portal of the internal sharing activities, the theme is "How to make good editors." After listening to the sharing meeting, to help me very much, do a lot of notes, leaders let me back to share with the crocodile group, so I summed up the content of this sharing will point, today to take ...

Absrtact: December 5 afternoon news, video sharing website 56 network in Beijing held the 2014 Strategic Conference, 56 network general manager Zhou Juan said, 2014 will be 56 to achieve brand strategy upgrade key year, 56 net will cut the purchase of non-exclusive copyright content of the budget, instead of increasing homemade December 5 afternoon news, Video sharing website 56 network held in Beijing 2014 strategy Conference, 56 network general manager Zhou Juan said, 2014 will be 56 to achieve brand strategy upgrade key year, 56 net will cut the purchase non-exclusive copyright content of the budget, turn ...

Nowadays, the concept of content marketing is very hot, because the various elements of the network belong to the category of content, so online marketing can be regarded as content marketing. There is a big problem with content marketing at the moment: the aspects of this marketing effort are based on "what-if" conditions, and many of the assumptions prove impossible to stand by. Recently, Tony Haile, CEO of Chartbeat, a network analyst, listed some of the myths that most likely hinder the development of online advertising companies. ...

"IT168 Manufacturers dynamic" March 18, 2014 Shanghai Home Appliances Expo (AWE2014) March 18-21st at the Shanghai New International Expo Center, the exposition attracted more than 500 well-known enterprises at home and abroad exhibitors. Domestic Internet TV pilot music video TV with Super TV Max70, X60 and other products unveiled at Home Expo. It is reported that, as the most influential home appliance industry in China Home Appliances Expo, Shanghai home Bo will have a long history of more than 20 years, has become the largest in Asia, the most powerful appeal, the most influential comprehensive home appliances exhibition ...

Absrtact: From the latest search engine market share changes, the future search engine market Baidu is a single general will face new changes, Sogou from the original second-rate search engine began to military self-respect, if inverted to 360 will undoubtedly increase the 360 competition chips, if the latest search engine market share changes to see, The future search engine market Baidu is a single general will face new changes, Sogou from the original second-rate search engine began military deadweight, if inverted to 360 increase the 360 competitive chips, if backward to Baidu, undoubtedly increased Baidu's monopoly strength, but regardless of search ...

Editor's note: This article from the Tencent Instant Messaging department business deputy director Liu Xiapei, the article opinion belongs to its personal opinion, does not represent the company position, its public number: Little Q tease you to play. On the 4 anniversary of the launch of Sina Weibo, Wall Street's gift to Chao was that Sina's share price fell 5% per cent on the day. The image below is not the change of Sina Weibo's activity, but the five-year trend of Sina's share price, really ups and downs. 　　The trend of stock prices also reflects the decline in activity, the plight of the slow commercialization. So where are the little friends of Sina Weibo? Below from the angle of the internal and internal ...

Many people are aware of the importance of content, and they will follow the very reasonable slogan of "Content is King." But many people fail to figure out exactly what the value of content is. Or already know what to do with the content, such as the following is the most typical understanding: the content is to please the audience, people stunned, and then point and forward, forward. Therefore, the content must be fantastic. Since it is to do the content, we must maximize the content. This view may still be relatively healthy, early SEO, the brain may have the following cynical: the content is to make search spiders have the content ...

Abstract: Moral integrity, in the Internet era has been an escape of the word, can be broken, broken can also pick up, many times the entertainment is in this again and again out of the pick up production. The best thing to do is to produce this kind of entertainment, its founding integrity, in the Internet era has been an escape of the word, can be broken, broken can also pick up, many times the entertainment is in this again and again out of the pick up production. "Moral selection" to do is probably the production of this entertainment, its founder @ Hua Grace told me they want to do "90 ...

Absrtact: As we all know, the function of search engines is to help users find their own content quickly and accurately, more often, search engines do not directly produce content, but only on the network of existing content after preprocessing, according to the search user needs, to the user priority is known,     Search engine function is to help users find their own content quickly and accurately, more often, the search engine does not directly produce content, but only the existing content of the network after preprocessing, according to the search user needs, to the user to recommend the most consistent with their search will content. Hundred ...

Most webmaster, talk about the topic are SEO. Baidu algorithm has a little bit of change, will be in the grassroots webmaster set off a stir! And in marketing, brand, but particularly cold! What is left of your website besides SEO? Today, I saw an article in the Lou blog, said is the petals of the Web site content are collected, but the ranking is still very good! In fact, Mas think this article is misleading, for a brand of big stations to gather may not have any effect on them, and for our personal stand, learn to do so. Will be a moment of Baidu into the assessment period! They collect ...

December 5 Afternoon news, video sharing website 56 network in Beijing held the 2014 Strategic Conference, 56 network general manager Zhou Juan said, 2014 will be 56 to achieve brand strategy upgrade key year, 56 net will cut the purchase of non-exclusive content of the budget, in turn, to increase the content input. In fact, starting from 2011, 56 nets began to exert the content of homemade drama. According to Zhou Juan, 2014 "56 production" will be in the focus of packaging "micro-play", "all those things", "Music Afternoon Tea", "Longbin Dahua film" and other 4 programs on the basis of ...

Absrtact: Small and medium-sized enterprises want to promote SEO, compared to large enterprises should be more natural things, because generally speaking, SEO long-term return on investment than the general marketing is high, but because there are other characteristics of SEO, and small and medium-sized enterprises only think of SEO advantages, but small and medium-sized enterprises want to promote SEO, Compared to large enterprises should be more natural things, because generally speaking, SEO long-term return on investment than the general marketing is high, but because there are other characteristics of SEO, and small and medium-sized enterprises only think of SEO advantages, but not comprehensive understanding to promote SEO should note ...

Marketing is said to be an inscrutable thing. 　　Rookie often ask: How to do microblogging marketing? 　　This is not marketing! The stage is not the master, but the big bluff! 　　Marketing is not equal to micro-blog marketing or micro-credit marketing! 　　Blinders, how can you see Tarzan? The emergence of new media has brought about a revolution in marketing, such as the marketing process can be quantified with data, sellers and buyers can more easily interact. 　　However, there is no change in marketing, marketing steps and traditional marketing is not a difference! Media ...

What is the true meaning of SEO? SEO is the true meaning of the same as the math 1 hours a day to write articles, 5 minutes to contribute, the rest of the time all take to interact with other webmaster, this is the true meaning of SEO! This is the essence of SEO? Perhaps a lot of stationmaster looked will laugh: Mas you This is to pull an egg? Don't laugh, do you know what this 1.5 hour contains? Spend one hours writing articles for two points 1, SEO said content quality. 2, Marketing said content marketing. Very simple, you just do the 2nd, the 1th nature will have, so you can completely ignore the 1th! For the ...

Scott Devitt, Morgan Stanley analyst, Scott Dewitt in a report this week that LinkedIn has successfully transformed itself into a media company. LinkedIn initially provided news aggregation services to users, and the content was customized based on user preferences. After the popularity of the service, LinkedIn also encouraged users to write original content on the site, which proved successful. At present, LinkedIn is a mature platform. LinkedIn CEO Jeff ...

Most marketers may have the trouble of ignoring your ad wherever it goes. The subconscious that the user sees the advertisement to produce first eye is: Skip! That's right! Today's netizens have the ability to block any advertising. And because of this phenomenon, let marketing people slowly pay attention to another word: content marketing. Content Marketing We can also call it: Brand content Marketing! Content marketing, focus on relevant, valuable content creation, and the value of content to attract relevant users, so as to drive users to engage in our profitable purposes. ...

Absrtact: The recent update of search engine seems to have let the SEO world earth-shaking change, if you do not cater to the taste of search engines and change their SEO strategy, you will be eliminated by the search engine. Some people claim that their SEO methods are the latest method or the most recent update of the search engine seems to have made Earth-shaking changes in the SEO world, if you do not cater to the taste of search engines and change their SEO strategy, you will be eliminated by the search engine. Some people claim that its SEO means is the newest method or the most bull strategy, online SEO practitioners everywhere ...

We can always see a lot of creative and bright spots in the brand marketing of the guide car. 　　This time we chose a few different social media platforms, everyone, Sina Weibo, watercress more successful cases, and share with you. 　　1, Renren: Mobile app+ Activity Marketing-Volkswagen mobile phone app "Night Photo" This case is located in the young people who love nightlife, by encouraging the target audience through the app upload theme photos (nightlife photos), set the medal, get prizes. Target/goal: Still cool target crowd to like the night life ...