Content Operations

Millet invests in a radio application company. Yesterday, Litchi FM announced a 20 million U.S. dollar C round financing, in addition to the original investment Fang Jingwei China and the morning Hing venture, millet Technology and the capital involved in this round of investment. Litchi FM is an emphasis on UGC (user-generated content) of the mobile phone light radio applications, users can open their own radio, recorded on the phone audio programs. Prior to this, the Litchi FM has won the latitude and longitude China millions of U.S. dollars a round of financing, as well as Jingwei China and Chen Hing Chong Appeal to invest in the 10 million-dollar B-round financing. Following Chen to join Millet as content investment and content operations Vice President ...

Seeing a group of 94 95-year-old kids, the company now has several interns. Naturally will think of oneself 3 years ago, internship in Beijing past. The education and influence at that time was immense, with the same idea of inheriting the good side to the young, I naturally hope that I can also have high enough professional quality and professional ability to do something for the future of the younger generation, think about the interest of interns on the Internet, this time I will talk about the job. First from the Internet to operate this position to talk about. Product operation, usually divided into user operations, content operations, marketing, Business extension ...

When Shanda did not do things, millet is to curve the way to save the nation to achieve success, November 5, Sina former editor-in-chief Chen announced to join Millet, as content investment and content operations vice president of the job, at the same time Chen also obtained millet for content investment preparation for the first period of funds 1 billion U.S. dollars. In the media communication, the Thunder military "Life-and-death" and "imminent" two words to express millet to the content of attention. To this end, Lei revisited the development model of millet: To create high-quality hardware, and then innovate the electrical business channel will be high-quality hardware to close to cost price, through the huge volume of shipments, to build a huge move ...

Absrtact: Content operation means to create, edit, organize and present the content of the website, so as to improve the content value of the product, to create the adhesion to the user, and to create a certain promoting function. A website or product, there must be content to fill in the content operation is to create, edit, organize, present the content of the website, thereby improving the content value of the product, create the adhesion to the user, active produce certain promotion function of the operation content. A Web site or product, must be filled with content, and the source of content, mining, organization, presentation, notification of the manner and quality of ...

"Guide" if no user contribution content that platform is like the city of death, lifeless. 　　To create a vibrant platform, startups must cling to content creators and provide better mechanisms or technologies. Yesterday's case "dialogue Wang: PC is the flow of the king, mobile phone is the product of the King", causing a lot of people on the mobile internet play The Spit slot. Have a knife friend said: He said, 1/3 is dry goods, 1/3 is wrong, 1/3 he himself did not know is wrong. Purpose, this is you have to see three mobile internet malicious words: 1, mobile phone is not an experimental plot, but ...

In an era of information explosion, it is particularly important to create quality content to win more "eyeballs", why are some content so attractive? Others feel boring? Why do you update your blog every day and almost no one is browsing or leaving a message? Why does your website release the original every day, the traffic always does not go? 　　After the author of these years of observation and reflection, I summed up the excellent content of the 10 points of quality, now the secret to share. 1 "F scan Area" The revelation of the famous Nielsen has done some research on the behavior of users browsing the web.

Creative content platforms such as Dribbble / Instagram / Vine generally use a typical UGC model, but how can we create a better system engine for user contributions? Sangeet Paul Choudary, a columnist and former consultant for startups, In his opinion, this question can be considered from the following aspects: If there is no user contribution, then the platform will become lifeless. Content creator is a very important role on the platform, start-ups want a vibrant platform on the need ...

As a qualified content marketer, what needs to be done is to combine the advantages with what really works. For some, that might mean creating something as viral as a "riding dance", but for me it often means using data to produce powerful stories that affect those in the industry who are important. 　　Based on the successful or unsuccessful content marketing cases I've run, I think the following six principles are critical in content marketing. 1. Your content should not be about your personal ...

UGC Community Product Series 3: How content flows first essay, how content flows, thinking in a different direction, that is how you receive information. As a fragmented information component, the problem of content flow is actually the construction of flow system. 　　The next step is to explore the secrets of how content flows from three of systems. Level of concern system first contact with the community is sing produced DZ forum, users can only actively participate in the post interaction, you will pollinate the default attention to the post, and then, through the message system to send the relevant updates to inform the post and ...

Community operators work rather cumbersome, after all, the Internet is a virtual, digital things. It is quite difficult to operate in a full swing. Operators like Qigong father: "The gas back like the tide, Tianjin flow if alcohol", the atmosphere of good operation, the community can be surging! Community Operation Weirui Complex, but pruning cut leaves, flowers blowing willow, in fact, also rule-based, laws! Summarized as follows: The community operators mainly work two major events: content operation, user operation. First table Community Content operation target group to determine, the community theme content has been guaranteed, after the product development, the operator on the powder ...

Absrtact: I myself according to the community operation of one year, the three key elements of community operation are called Troika, they are: User operation, content operation, interaction. In the last article, spoke of the three-horse operation of the user, today, talk about the three carriages of my own under the one-year community operation, the three key elements of community operation called "Troika", they are: User operations, content operation, interaction. In the previous article, the "troika" of the "user operation", today, talk about "troika" of "content operation." (a) What is "content operation":