Content Strategy

According to Sina Technology news, Sohu Video is brewing organization structure adjustment. Sohu Editor-in-Chief Chun will be responsible for Sohu video content, Sohu Joint president and COO Wang is responsible for products, Zhang will replace Deng Ye personally as Sohu Video CEO. Sina Science and Technology said it has confirmed the news to Sohu Video, and Sohu Video said it is not aware of the temporary. Sohu Video due to the loss of senior executives in the past six months, the outside world as a company without vice president. Although Zhang has said that Sohu video has three major strategies, the first is content strategy, including purchasing and self-control, the second ...

1. Belittle or disregard the trend of social media marketing Web2.0 has been dismissed as a boring speculation concept, and some people will be the same suspicion of social media marketing. And then it's really a visible trend, and the essence of marketing is to communicate with consumers, which means they need to be communicated to the information they want to hear. 　　And the premise of communication is contact. If consumers are watching TV, we will be on TV, if the consumer is waiting for the bus, we will appear in the bus station, similarly, since the consumer is making ...

has been in the maintenance of the company's micro-blog, but also in the Socialbeta social media 6 groups with a lot of friends, from the middle school to a lot of things, in this sorted out for everyone's reference. 　　One: What image do you want to portray? 　　When we judge a person, in addition to relying on the first impression, or more from the behavior of a person to judge this person, time, we will even form an inherent opinion of this person! So, enterprises do micro Bo marketing the same, ask yourself, you want to let others how ...

Content, content, or content!!! Recently, the content has received more and more attention, this week was fortunate to participate in the SES meeting in New York, and published its own views on content marketing. We spend a lot of time on how to optimize and how to promote, but after a had, we finally return to the most important elements of online marketing: content. 　　The following is my content marketing has always adhered to the 3 principles, to share with you for reference. 1. Know your audience to learn from ...

When it comes to the operation strategy of the enterprise station, a lot of optimization staff will only say to do the chain, do rankings, but the enterprise station and the traditional site is not the same, it does not care about the ranking of keywords, it cares about is really come to their own site traffic how many, and ultimately left how much. Do enterprise station can not blindly use data to speak, high ranking does not mean that the flow is good, then in the day-to-day operation, optimize the staff should be how to grasp the flow, enhance their access depth? Perhaps you will say, the Enterprise station itself professional is relatively strong, want to let users more access to some difficult, simply can't. Its ...

"Telecommunications Industry Network" by the advertising door hosted by the 2013 third Jin Yu Award yesterday, as the industry for the original content of the most authoritative awards, Jin Yu Award to converge on advertisers, agents, media and film production company's excellent original video works and exciting original video marketing cases. As a leader in the video industry in the original strength of the music network, in this Jin Yu prize no two, a complete series of network drama category of all gold, back 12 heavyweight trophy. At the same time, the first "Lok-vision lunch-making theater", also with its benchmark status and indisputable excellent performance, won the "...

Summary: Acquisition of Dailymotion in line with Yahoo CEO Marisa Mayer Grand content strategy last week US media reported that Yahoo was about to acquire a controlling stake in Dailymotion, a European video site, which valued about $300 million trillion. Dailymotion is called the European acquisition Dailymotion in line with Yahoo CEO Marissa Grand content strategy last week, U.S. media reported that Yahoo is about to buy a European video site Dailymotion Holding shares ...

Absrtact: At the end of June Sohu Group chairman and CEO Charles Zhang and Youku Potato Group Chairman and CEO Koo, before and after foot came to Shanghai. June 27, Youku Potato Group launched a multi-frequency strategy in Shanghai, Koo came to preach. And a week ago, Zhang was just at the end of June Sohu Group Chairman of the Board of Directors and CEO Charles Zhang and Youku Potato Group Chairman and CEO Koo, before and after foot came to Shanghai. June 27, Youku Potato Group launched a multi-frequency strategy in Shanghai, Koo came to preach. And a week ago, Zhang was just here for the Sohu video released the homemade content of the dream work ...

Absrtact: The website operation process must carry on the creation content ceaselessly, lets more users be able to grasp the knowledge more comprehensively, solves the doubt in the heart. The content is the user final landing page, for the user, the content quality degree relates to the browsing depth. The website operation process must carry on the creation content ceaselessly, lets more users be able to grasp the knowledge more comprehensively, solves the doubt in the heart. The content is the user final landing page, for the user, the content quality degree relates to the browsing depth. The higher the quality content can let the user increase stay time, cause next behavior or ...

Absrtact: As we all know, the function of search engines is to help users find their own content quickly and accurately, more often, search engines do not directly produce content, but only on the network of existing content after preprocessing, according to the search user needs, to the user priority is known,     Search engine function is to help users find their own content quickly and accurately, more often, the search engine does not directly produce content, but only the existing content of the network after preprocessing, according to the search user needs, to the user to recommend the most consistent with their search will content. Hundred ...

Absrtact: Perhaps our mind, there is always no reader, a lot of webmaster, seoer very confused: I have resorted to bases, Shong, why the effect is not big?     A steady stream of original content, site operators in the hearts of the eternal question mark so, many people took the false "perhaps our minds, there is always no reader", a lot of webmaster, seoer very confused: I have resorted to bases, Shong, why the effect is not big? An endless stream of original content, site operators in the hearts of the forever question mark so, many people took the false original method ...

Absrtact: Social marketing is changing the marketing strategy and means of many industries, especially for the service industries such as tourist hotels. The user has more say to the service, the tangible of the service can be realized through the communication of social media and the comment. SAS and Pentax Social marketing are changing the marketing strategies and tools of many industries, especially for service industries such as tourist hotels. The user has more say to the service, the tangible of the service can be realized through the communication of social media and the comment. Research by SAS and University of Pennsylvania ...

Absrtact: Social marketing is changing the marketing strategy and means of many industries, especially for the service industries such as tourist hotels. The user has more say to the service, the tangible of the service can be realized through the communication of social media and the comment. SAS and Pentax Social marketing are changing the marketing strategies and tools of many industries, especially for service industries such as tourist hotels. The user has more say to the service, the tangible of the service can be realized through the communication of social media and the comment. Research by SAS and University of Pennsylvania ...