Today, I want to share a few key words that have been done over the internet for so many years. My speech today, please the conference organizers to give me a mosaic, because one example will offend some people. Sharks and deserts: how do traditional businesses face the internet? Let me give you a few examples. For example, whether it is Taobao, cat, or Jingdong Mall, the traditional retail industry challenges. Everyone can feel it. Again, such as communications operators, such as telecommunications, mobile, Unicom, these powerful state-owned enterprises by Tencent with a simple micro-letter, less than 3 years time, basically subversive. ...
Content Readership: There is a huge gap in China's Internet, that is, high-end users and genuine mainstream users agree on differences. Who can cross this gap, that is, who can experience from the user point of view. Zhou Hongwei simply said: one is the intention; the other is the heart I just came when the organizers told me the meeting, many people today to communicate designers, product managers, it is said there are 50 executives, I am today I hope to have a exchange with you, for many executives, I actually have a suggestion, in the past this company is particularly clear division of labor, to make a product ...
There is a classic question: is Marketing art or science? We can think that marketing is a knowledge of human nature, emotion, even personal value pursuit, from this point of view, it is undoubtedly art, but when substituting Hacker, CMT such people create a marketing miracle, we have to think about the "scientific" marketing. So, you might as well use a compromise expression: make art in a scientific way. What is content marketing? "Content marketing is a valuable way to attract the target population by producing and publishing worthwhile content that is relevant to the target population ...
The intermediary transaction SEO diagnoses Taobao guest cloud host technology Hall "Editor's note" This article reproduces from Zhou's blog, its content is November 9, 2012 Zhou at UPA User Experience conference speech. The product manager of the technical staff is very potential, because he knows the technology, and the technician can choose the technical plan better. But I see a lot of technicians in the product made a common mistake, too want to show their own technology to the user, the advanced technology concept to the user. This is the forgotten ...
The author of this article @ Taiwan cattle, both on the previous [view]2012 social Media marketing success Law for our Socialbeta brought a good article, this article summed up 6 kinds of attract users and fans to maintain the relationship of the strategy, reasonable. Especially for us to bring some cases of Taiwan, very enlightening, I believe that read must have a harvest. Through socialized marketing, enterprises can inject vivid character and vitality into their brand. In particular, even without the staggering cost of TV commercials to do firepower support, companies can still use official blogs or officials at ordinary times ...
This article is mainly about the product confusion facing the recent combing, based on the existing superficial experience and observation of the design of the content community has been organized. Some views and many colleagues discussed, thank you for your correction. Fallacies welcome Paizhuan Tucao. Personal definition: to sediment user content as the core value of the site. To this standard, weibo, everyone is not the core content, they are more inclined to relationship with the community. The traditional forum, paste it is not "precipitation" content-based, I tend to call them information community. The main features of the content community: content from the user, the content is organized as a core service into the ...
The intermediary transaction SEO diagnose Taobao guest Cloud host Technology Hall recently some difficult to suppress the brain itch itch, reading and the desire of the code word is also increasing, but by the time energy and so on absolute objective factor limit, have to maintain a week a translation frequency, feel how many have so little frustration and helpless. About this article, actually hesitated for a long time in the title. This is the 15th chapter of the new book a Practical Guide to web app success; The theme should obviously be in the Web application, but this chapter alone ...
"The first principle is absolutely not to deceive yourself, or you may be the best lie." This is the Nobel Prize winner Richard Feynman once said that I had a private jet under the bag, but also Once flying over the Andes, galloping world-class pistes and sampling many world wines. I live like a king, living in a very secluded holiday home, and sunbathing by the expansive pool. I can tell you a secret that belongs to me: these expenses are actually cheaper than rent in the United States. And if ...
Singer Shao A song of "older Women of literature and art" sing the voice of how many female, as I Black Horse single Camp small, although can not boast as a literary female youth, but also smell this leaves a few drops of bitterness tears. Before the men small series "about the list of guns" forwarding countless, female small make up can not help rallying hu: Do you want to talk about the normal love is so difficult?! The Internet, of course, has not forgotten the growing number of consumers. I black Horse today 10 of the number of Internet products, if young women can be good to use, perhaps the next second will be able to meet your "destiny"! 10, Sing bar list reason: as a ...
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