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Creative Copy

Discover creative copy, include the articles, news, trends, analysis and practical advice about creative copy on alibabacloud.com

How to be a copywriter.
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"If people are bored, the product is not going to be sold," David Ol in the Ogilvy on advertising's book. You can only sell products by making them interested. "As long as the reader is amused, they will come to see your advertisement." 　　They are not going to read the boring copy, whether it's content or style. As an author and reader, you know what kind of copywriting is interesting and what kind of copy is boring. The style of copywriting should be ...

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