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Cross Channel

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RTB is not an artifact. Successful network marketing effect needs to cooperate with trans-channel strategy
advertisers advertising application channel channel strategy cost cross cross channel

In recent times, we have seen real-time bidding (real time Bidding, hereinafter called RTB) and repositioning (retargeting) technology is popular in the online marketing industry. International research firm IDC says that by 2015, 1/4 of the world's online advertising will be RTB. According to our case study of domestic famous electric quotient, the application of RTB and reposition display advertisement can contribute more ROI (ROI) than search engine and general display advertisement, and each transaction cost (CPA) is lower. ...

Related Tags:
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