Data Mining In Retail

Data mining Background The current era is the Internet era, the in-depth application of the Internet has covered all walks of life, young and young. Anyone, no matter what occupation, what business model, product or service, if you want to effectively open up the market, arouse concern, wake up customers, can not leave the Internet platform and alone good. In a word, if you ignore the influence of the Internet, any business, any industry can not have big development, may not even survive. That sounds absolutely brutal, but it's basically true. As a data mining marketing application of professionals, if the ...

From the current development of retailing industry, the construction and promotion of business information automation management system can be divided into two parts: extension function and internal function. First, how to build, enhance the extension function 1, efficient consumer response (ECR): ECR is the retail enterprise to meet customer demand solutions and core technology, the goal is the most efficient to meet the growing and diverse needs of consumers. Only in order to better meet the needs of consumers, retailers, distributors and manufacturers can survive and development, to be more competitive. ECR is the circulation of the supply chain of enterprises in the way of business partners tight ...

In order to forecast the development trend of franchise in the new Year, China Chain Management Association launched the "2011 China franchise Investment Boom Survey", the survey target includes 78 domestic franchise headquarters, 24 franchisees and 7 industry experts. Survey found that in 2011, the growth of the franchise will be basically maintained in more than 10%, 1/3 of the enterprises will join the development rate set at more than 20%. The boom survey also found that the concessionaire's enthusiasm for the development of overseas markets has been unprecedented, with 15% of the franchise headquarters open overseas, and more than 30% of companies plan to recruit overseas franchisees ...

Abstract: The import retail electric business industry is the last piece of the electric business industry is a vast virgin land, this is a well-known secret in the industry. However, the terrain and the scattered species are so intricate and confusing that they tend to confuse the life in which the imported retail electricity industry is the last vast virgin land of the electric business industry, which is a well-known secret in the industry. However, the topography of this wild territory and the spread of the species are so complex that it is often confusing to the life. What is the market prospect of the import retail electric business industry? What are the limiting factors? Face what ...

Directory Chapter One introduction to Network retailing integrated marketing 1 first section network Retail integrated marketing Overview 11, Network retail integrated Marketing research Object 12, network retail integration Marketing Research significance 2 section II Network Retail integrated Marketing theory system 21, network retail Trading Model 22, the overall framework of this book 3 Chapter II Platform Marketing 4 first section network Retail industry overview 41, China Network retail industry 4 ...

Abstract: The import retail electric business industry is the last piece of the electric business industry is a vast virgin land, this is a well-known secret in the industry. However, the terrain and the scattered species are so intricate and confusing that they tend to confuse the life in which the imported retail electricity industry is the last vast virgin land of the electric business industry, which is a well-known secret in the industry. However, the topography of this wild territory and the spread of the species are so complex that it is often confusing to the life. What is the market prospect of the import retail electric business industry? What are the limiting factors? Face what ...

Retail industry Data: formation, application and Revelation Zheng data is the number of original records of various information, retail data through manual recording and electronic cash registers, PC and POS systems, the user's original internet and mobile and perceptual networking four stages of evolution, resulting in retail business data. The application of data in retail market is beneficial to the construction of new data competitiveness, the accurate insight of customer demand and the realization of data innovation thinking, and the technologies of cloud computing, relational database and data mining provide strong technical support for retail data application.

Innovative report from the dean of top research institutes when all our actions and our lives can be "data", the company that holds the data is like owning a rich gold mountain. 　　As Victor Maire-Schoenberg says, the big data age is "the future that has happened," and in this already-occurring future, there is no bystander. December 19, 2013, by the boutique media "digital Business Times" sponsored by the "Great data creation of the era of Subversion" 2013 China Summit Forum in Beijing to make a grand Holiday Crowne Plaza Hotel ...

Joint Business Network contributing comments: 2014, China's retail industry is still difficult, but showed signs of recovery, some positive and gratifying factors are converging. Another one months, this year will also become a history, it is time to look forward to the 2015 trend of industry development. Although the old laugh has been closely concerned about the development of the retail industry, but to make a precise prediction is not enough, but a thick outline may not be too outrageous, at least not more than Jack Ma about "Taobao fakes not much", "to cultivate more Jingdong" speech more lip talk. Overall judgment, 2015 retail trade ...

Winter has come to the spring is still far away physical retail is encountering the "Arctic winter", it is biting cold but solidified like long. The upcoming 2015, may not see the signs of relief, also do not rule out the growing trend: the impact of the electricity business is still fierce. Although its growth rate has slowed down, but still let the entity retail can not be expected, "double 11" of the "sales myth" is still standing. There is no sign of a levy on electricity dealers and more regulation. The rise of "cross-border electricity dealers" or the loss of high-end barriers to physical retailing. "Eight forbid", "Anti Four Wind" and other policy factors influence still ...