Digital Advertising

The release of 200 cinemas in the United States, Christie officially into the outdoor digital advertising space.   Christie first announced in the media that its CEN media was launched in October last year for several interactive digital display solutions for the film industry. With the introduction of CEN, Christie has become an outdoor digital media advertising network operator, providing both digital signage display technology and digital content related to theatre halls. Christie also offers free theater installation, and the company can develop custom concepts. Christ ...

DoNews July 3 (Reporter Xiang Mi) 2014 is a year of continuous blowout of the mobile Internet. In this context, the major DSP service providers have also developed mobile Internet access ports, substantial access to mobile advertising. As a multi-screen integrated digital advertising platform, when the gust of the mobile Internet is blowing, how easy media will stand on the mobile internet, mobile and programmatic purchasing will become its two major focuses in the future. Mobile advertising budget growth easy media Vice President Gao Zhao said in an interview, entered this year, the country began to appear ...

News and technology information Beijing time July 27, the New York Times Company today released the second quarter of 2012 earnings. 　　The report showed the company's net loss in the second quarter was $8.81 million trillion, down from a 11.97 million dollar loss over the same period last year. In terms of revenue, the New York Times rose 0.6% in the second quarter to $515.2 million. 　　Revenue growth has benefited from an increase in the number of recycled users and digital subscribers. The report shows that in the second quarter, the "New York Times" flat advertising revenue fell 8%. The about.com slide dragged down, digital advertising also fell 4 ...

Twitter has launched a redesigned website designed to help businesses and brands make money from their platforms. The redesigned Business.twitter.com Web site provides educational resources to businesses on how to post Twitter messages, provide case studies by industry and enterprise size, and provide a set of tools to help companies carry out marketing campaigns. Similar to Google AdWords, companies need to provide their own information before they start using these resources, such as the location of the company and the monthly budget estimates for digital advertising. ...

Global mobile advertising (including smartphones and tablets) will exceed $100 billion trillion, more than half of all digital advertising spending, according to emarketer, a market research firm that released the global advertising spending report, the Forbes website reported April 2. It is no secret that mobile devices are driving most of the growth in online advertising, and it is now more clear that mobile advertising has grown beyond expectations. 100 billion dollars will be a stunning milestone, and 4 years ago people didn't know that mobile ad spending would grow so fast. Less than 3 years ago, Facebook ...

December 9, cyber security research company White Ops Inc. disclosed a shocking report: By adding a monitoring module to various video ads launched by a group of brands, they found that 23% of video advertising browsing across the United States could be false-they should come from a hacker's invasion "Broiler" computers that are programmed at night and automatically click on ads. The survey, by White Ops Inc., selected 36 brands across the U.S. and observed 181 of them in 60 days ...

Absrtact: Although advertisers have aggressively invested their budgets in digital advertising, they have not given up on traditional media advertising. Television still accounts for the largest market share of advertising, and its share has not shrunk. Because of the measurable nature of online advertising, more and more advertisers are also acknowledging that advertisers have not given up on traditional media advertising, despite their efforts to devote their budgets to digital advertising. Television still accounts for the largest market share of advertising, and its share has not shrunk. Because of the measurable nature of network advertising, more and more advertisers also recognize the effect of network advertising. October 2012, Ad0be ...

Abstract: According to foreign media reports, Yahoo and Wal-Mart reached an agreement to win the latter one of the highest amount of digital advertising orders. Under the agreement, Wal-Mart's advertising campaign will start from February months and will last until the end of the year. Yahoo and Wal-Mart will create 3 of them, according to foreign media reports, Yahoo and Wal-Mart reached an agreement to win the latter one of the highest amount of digital advertising orders. Under the agreement, Wal-Mart's advertising campaign will start from February months and will last until the end of the year. Yahoo and Wal-Mart will create 3 entertainment channels for "Mom" netizens, including home furnishings, beauty and cooking ...

Absrtact: Although advertisers have aggressively invested their budgets in digital advertising, they have not given up on traditional media advertising. Television still accounts for the largest market share of advertising, and its share has not shrunk. Because of the measurable nature of online advertising, more and more advertisers are also acknowledging that advertisers have not given up on traditional media advertising, despite their efforts to devote their budgets to digital advertising. Television still accounts for the largest market share of advertising, and its share has not shrunk. Because of the measurable nature of network advertising, more and more advertisers also recognize the effect of network advertising. October 2012, Ad0be ...

Absrtact: Yahoo's Wednesday launch of the new homepage, the new homepage, Yahoo CEO Marisa Mayer (Marissa Mayer) brings the imprint is omnipresent. For a long time, Yahoo's home page has been to some extent reflected the Yahoo Wednesday launch of the revised new homepage, on the new homepage, Yahoo CEO Marissa (Marissa Mayer) the "imprint" is omnipresent. For a long time, the homepage of the Yahoo website has been ...

Absrtact: Yahoo's Wednesday launch of the new homepage, the new homepage, Yahoo CEO Marisa Mayer (Marissa Mayer) brings the imprint is omnipresent. For a long time, Yahoo's home page has been to some extent reflected the Yahoo Wednesday launch of the revised new homepage, on the new homepage, Yahoo CEO Marissa (Marissa Mayer) the "imprint" is omnipresent. For a long time, the homepage of the Yahoo website has been ...

Absrtact: This is the third part of the dialogue Flipboard founder and CEO Mike McCue, and the final section and the full interview video will be released in the recent days, welcome to continue to maintain attention. The first and second sections of the interview are available for viewing. In the beginning to talk about CPM, bar ads, etc. this is the third part of the dialogue Flipboard founder and CEO Mike McCue, and the final section and full interview video will be released in the recent days, welcome to continue to maintain attention. The first and second sections of the interview are available for viewing. ...

British Airways 23rd launched the latest "look Up" activity, and people were able to see a digital billboard showing the number of flights in the sky in real time, according to the BusinessInsider website. In this great event, the organizers installed digital billboards at the circular Square and Chiswick in London's Piccadilly Circus, playing "a little boy who looked up at the sky, pointing to the sky". And the reality is that there's a plane in the direction of his finger. 　　The billboard will then appear, "Look, this is the BA475 flight from Barcelona." United Kingdom...