Digital Data Network

Marketing, and "people" has a direct relationship, no matter what products, no matter which industry, all forms of marketing can not be separated from the "people" this group-including marketing audience, promotion and evaluation, are inseparable from the "people" this factor. In the internet age, because of the Internet user group and the growth of data volume, various forms of marketing have also put the camp to the Internet, this emerging area, also announced the arrival of digital marketing era. And this kind of digital marketing in the background of large data era, its prominent characteristics and the previous digital marketing is different, new added to the mobile 、...

This article comes from Socialbeta Content partners @ Global Tour. 2012 is half past, now is the time to think about what has happened this year to the hotel operators and how they should plan for next year's digital marketing budget analysis. Some of the hot topics of concern this year include the emergence of Solomo (the combination of social, localized and mobile apps, hereinafter referred to as "Solomo"), the emergence of Tablet PCs as a unique marketing and distribution channel, and new social media platforms such as Google + and Pinterest ...

Meng question: Q: I know what is the data, but what is the big data? A: Have you Seen "Sherlock Holmes"? Sherlock Holmes was always able to draw accurate conclusions by observation, and in others ' eyes he was as capable of prophecy as God. In fact, he was merely combining and analyzing the observed information and drawing conclusions through reasonable deductive reasoning. For example, he will analyze the victim's nails that greasy hair silk is the life habits of people, and the soles of the mud in the cracks in the surrounding areas will have. In the age of large data, everyone can be a fulcrum ...

The first phase of the "2013 Digital marketing Trend Outlook" organized by Yi Network was successfully held in Beijing on May 10. This issue of the salon invited Chinese online education technology company operations director of Prosperity, Beijing Desheng Advisory Services Co., Ltd. founder Shanyi, Micro-bo Easy Senior marketing manager Lin, New Bridge PR CEO Shen Zhiyong, Department of Core City marketing vice President Liu Hongxian, Crystal Education market director Han Jianguang, Storm audio and video senior marketing manager Zheng, Tower reading marketing Manager Wang Baojin, People's public relations manager Gang, Yi-think tank senior analyst Huangmeng, Yi-think tank senior ...

In recent years, China's digital publishing industry in the annual growth rate of about 50%, 2010 Digital Publishing industry total income has broken through hundreds of billions of yuan mark. At the same time, the construction of digital publishing base has also been emerging, playing the role of "bridgehead" of the digital publishing strategy. As one of the nine major digital publishing bases, Tianjin National Digital publishing base relies on "cloud" technology, successfully set up the cloud Computing center of Service and the digital publishing enterprise, and push forward the development of digital publishing industry in China. Digital publishing also needs cloud computing Tianjin National Digital Publishing base is located in Tianjin Airport economy ...

This article is originally contained in: "Marketing line Line 4" (@ Marketing Line Line 4), Damndigital authorized exclusive reprint. Lead: The role of social contacts in helping car brands to expand their influence is beyond doubt. Whether it is Renault Clio, the first by like-driven car or Volkswagen Polo's Twitter, win new polo, these and social media marketing campaign for the brand won a wide range of influence. However, compared to vertical media, the coverage of the broad social media sales conversion rate is low, this is an embarrassing fact. More embarrassing is that ...

Beijing Time September 5 News, according to foreign media reports, editor's note: This article was originally contained in O ' Reilly radar blog, after obtaining the authorization Ufforbus republish. Where does the data from the big data come from? Why do Internet bosses Facebook and Google not care? The answer is because these network companies have already taken the forefront of the times, has grasped the opportunity. Driven by social, mobile and cloud technologies, important transformations are taking place, leading us into the data world where these internet companies live. From the digital frame to the digital nervous system ...

Tencent Science and Technology (Lou Chi) November 18 News, "Digital China 2010 Global Partner Conference" held in Chengdu on November 18, China Digital Board chairman and CEO Guo for the scene that the future of digital China will be integrated services as the center of the digital city for the development direction. Guo Wei said that the next 10 years, Shenzhen Digital will be integrated services as the center of the digital city as the direction of development, the specific strategy is to achieve urbanization and information integration around the digital city, based on cloud computing to achieve urban informatization. ' We actually attribute the informatization of a city to a three-tier structure, ' he says.

In the recent High-profile "2012 fifth session of the Enfonet Award mobile internet Star Awards Ceremony", Cool listening network from the new media digital publishing industry to stand out, access to the "2012 Enfonet Award Mobile Internet Most influential new media digital Publishing Service Platform" award. Cool listening Network is in the Oriental perspective of Digital Culture Group to create audio books digital Publishing Service platform, mainly engaged in audio books digital publishing, is a professional audio content products manufacturers, but also sound content product production and audio content integrated output ...

This is the age of large data marketing. The first to put forward this concept should be McKinsey, the world's best-selling "Social consumption network Marketing" author Larry Weber that the so-called large data include enterprise information user transaction data, social media users of behavioral data and relational data and wireless Internet location data. Large-scale personalized marketing will be the core competitiveness. And now it's time to collect data in the Golden Age, how to integrate these data to become a key task in the future. The ultimate goal of research data is to study people themselves, except that data makes companies ...