Digital Marketing

If any of the symptoms of this year's SXSW festival Interactive (Interactive) theme are revealed, then the most important digital marketing trend of the year 2011 will be centered around a theme: User presence. 　　In general, the direction of business marketing efforts is to capture the audience's ideas and wallets, but the audience is smart and they have been immune to these efforts. We no longer search for information-we want it to be automatically integrated into our daily lives. Recent reports say that in order to achieve this ...

Recently, Lenovo China president Chen Xudong with a bullet train conductor dress up digital marketing team set up a ceremony, then, the entire circle of friends began to share a "I feel unprecedented crisis-Xu East in Lenovo Digital The full speech of the marketing team establishment ceremony. Many people have a question: What happened to Lenovo? What are the details of this architectural adjustment? 　　What is the mission of DIGI marketing? Sharp observation through a variety of snooping, yesterday learned the whole association structure adjustment ...

Absrtact: June 28 News, according to foreign media reports, Adobe said in Thursday, the company agreed to buy private digital marketing enterprise Neolane in cash, the transaction price of 600 million U.S. dollars. Neolane operates a software platform that can manage digital marketing on a variety of platforms June 28, according to foreign media reports, Adobe said in Thursday that the company agreed to buy private digital marketing enterprise Neolane in cash, trading at a price of $600 million. Neolane operates a software platform that can manage digital battalions on a variety of platforms ...

Received in the morning Mail, the first Gold Award for digital Marketing Awards will be held this month 115.html ">26 Day in Beijing Mei Lanfang Theater, ES y-not works" Lang Yi listing interactive integrated marketing Campaign "successfully nominated. At the same time, the ES finalists nominated works also has "My 2008, the world opens the big eye to see". Think of two trends: one: Because of the interaction, the future of more marketing ideas will subvert the current imagination. The definition of creativity is broader, from arousing attention, to engaging in interaction, to creating influence. Our cognition is moving in a step-by-step way ...

July 7, LG official online mall officially launched. This is a milestone in LG's digital marketing efforts and a new move to enhance the consumer shopping experience. Today, the opening of the official online mall brand this initiative has become a solid LG step up the local marketing channels. "After entering China for 21 years, LG has become a trustworthy and outstanding enterprise in the minds of consumers with its excellent product quality and strong scientific research capabilities." LG Electronics Online Mall official said: "With the development of technology and the increasing demand of users, LG Hope that through the innovative sales model ...

Social media photography Beijing, October 11 (Xinhua) According to US media reports, most users of popular photo-sharing sites like Instagram, Flickr and Pinterest know that anyone can see their holiday photos if they are publicly shared. But they may not know that a new digital marketing company is searching, scanning, storing, and using these photos separately to provide a reference for big brand advertisers. Some marketing companies use software to scan photos-for example, a person holding a Coca-Cola (44.47, 0.60, 1.37%) (Co ...).

Securities Times reporter Shui original advertisement as the hottest topic in the domestic marketing circle in the 2014, has become a new trend of digital marketing which is unanimously favored by major brands, advertising companies and resource media. In the information flow advertisement, the mobile recommendation class advertisement, the video native advertisement also began to enter the rapid development stage. Recently, Beijing Shadow Spectrum Interactive Media Technology Co., Ltd. announced the Guangdong Media (20.67,-0.05,-0.24%) (002181) under the German-Guangdong fund 35 million yuan investment. Guangdong Media said that the company will be with the shadow spectrum in the original ...

Not long ago, LG official online mall officially launched. This is a milestone in LG's digital marketing efforts and a new move to enhance the consumer shopping experience. Today, the opening of the official online mall brand this initiative has become a solid LG step up the local marketing channels. "After entering China for 21 years, LG has become a trustworthy and outstanding enterprise in the minds of consumers with excellent product quality and strong scientific research capabilities." LG Electronics Online Mall official said: "With the development of technology and the increasing demand of users, LG Hope that through the innovative sales model, ...

"No content and service, hardware is bullying", music video TV senior vice President Peng Gang on the stage with a microphone, while talking, walking back and forth. This is a fragment of a speech delivered by Peng Gang September 26 in "The Topdigital 2013 China Digital Marketing Conference", sponsored by Business Review 21st century and Wiseyoy. Peng Gang speech using the PPT although very concise, verbal extreme, but he was on the stage, the appearance of passionate speech, and music to create the temperament of TV, in his own words, "music video TV with ..."

The ability to motivate employees is one of the greatest skills that all entrepreneurs have. When it comes to motivating employees today, entrepreneurs will think of money, but not all employees are motivated by money. Especially for some start-ups, money is tight. 　　Often, even if you go bankrupt, you may not be able to boost your morale. Ilya Pozin started his own business at the age of 17, and now his business Ciplix mainly in digital marketing for small and medium-sized enterprises and start-ups. When managing his business, Ilya P ...

It is reported that the domestic first "China Mobile internet Advertising Standards" on March 15, 2015 officially implemented. It is understood that the standard to achieve a unified network interface standards for Internet advertising supervision and network security unified Access channel. The implementation of the standards for mobile Internet advertising supervision to provide a unified technical interface and regulatory standards, so that companies engaged in mobile internet advertising-related industries have the industry standards and references to ensure that mobile Internet advertising operating mode of standardization, improve mobile Internet advertising user experience, Help promote the Internet advertising industry's healthy and rapid growth. Comments: According to AI ...

Absrtact: December 23 News When the Spring Festival, Ctrip and Sogou jointly launched the new year to bring home a series of activities, launched around the theme of the Spring Festival, digital marketing, this is the two sides in September after the start of the school season big data marketing again cooperation. According to reports, the two sides December 23 News of the Spring Festival, Ctrip and Sogou jointly launched the "Love to bring home" series of activities, launched around the theme of the Spring Festival, digital marketing, which is the two sides in September after the start of the school season big data marketing again cooperation. According to the introduction, the two sides will pass the "Online Spring Festival Calendar" and other services, transfer ...

Most people don't shop on smartphones and laptops, and don't share the shopping process with Facebook friends and Twitter followers. But the brands below want to change that. Analysts have been predicting for years that the rise of mobile social shopping will fundamentally change consumer shopping habits. The logic behind it should be this: mobile phones have become the center of our social and digital lives. If brands can influence us in this area, they can turn us into supporters of social media brands. Mobile popularity speeds up, mobile e-commerce is emerging in social media ...

Ruku Ming, chief executive of the company, said in an interview 15th, China Sporting goods company Li Ning will use the network and social media to enter the North American market, through e-commerce sites to open up the U.S. market business. The digital Li Ning is a joint venture between Li Ning Company and the American Electronic commerce and digital marketing company Acquity Group. Ruku Ming said: "Li-ning company does not intend to enter the United States through a low-cost strategy, we hope that through brand building and the latest brand concept, and through the future of the main mode of retail online ...

HeXunTechnology News March 30 -31, the second annual meeting won the era in Xiamen International Convention and Exhibition Center, the annual meeting for the first time in 2012 at http://www.aliyun.com/zixun/aggregation/ China held the largest global network marketing event, invited hundreds of industry elites for e-commerce and Internet marketing and other hot topics for in-depth discussion.Hoxun Technology conducted a full report on the conference. Johnson & Johnson vision Jian digital marketing manager Zhang Tian published ...

Absrtact: June 21 News, according to foreign media reports, according to digital marketing company emarketer Monday Forecast report that Facebook this year in the United States to show the advertising market revenue will surpass Yahoo, and Google's market share will grow. June 21, according to foreign media reports, according to digital marketing company emarketer Monday Forecast report that Facebook this year in the United States to show the advertising market revenue will surpass Yahoo, and Google's market share will also grow. EMarketer says Facebook ...

Wei Jiadong/Wen &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Digital marketing Campaign" the author has stayed up to watch the World Cup some time ago, everyone is waiting for Iphone6 to publish today. , enough to see that Steve Jobs created an apple that is glamorous, even though we'll be splinters at the press conference, but there are still so many people who can't help buying iphone6.

Network Times Marketing Success rule: concern degree + correlation degree. Focus on the second kill the consumer's eyeball, the correlation establishes the concern and the brand relations. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;   To arouse concern, we must rely on the power of the virus, so that the audience to communicate with each other, the ability to create viruses is creative production capacity. To establish relevance, there must be depth of insight, including the mining of product selling points and the consumer ...

According to the latest report released by L2, a luxury Digital research institute, almost half of the world's 100 luxury brands surveyed are not investing enough in China's digital marketing sector. China 2012 Digital IQ Index, an assessment of the digital competitiveness of 100 luxury brands worldwide in the Chinese market and a comprehensive ranking of brands from the "Digital IQ" approach: Brand compatibility, optimization, and marketing on smartphones and tablets (20%), Brand presentation, community size, content, and social media participation (30%).

Recently, Lenovo Group chairman and CEO Yang Yang on the company's strategy in-depth interpretation, and talked about Lenovo's attitude towards innovation. Yang believes that it is wrong for the internet to replace all thinking. The following is a summary of Yang's Views: 1, the internet to replace a generation of thinking is wrong. At present, Lenovo is transforming into internet marketing, such as setting up digital Marketing, such as paying attention to fans and setting up Le Pink Club. However, Yang also stressed that although there is no internet thinking in the current era certainly not, but if ...