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How does the hotel brand do well in the 2013 digital marketing plan?

This article comes from Socialbeta Content partners @ Global Tour. 2012 is half past, now is the time to think about what has happened this year to the hotel operators and how they should plan for next year's digital marketing budget analysis. Some of the hot topics of concern this year include the emergence of Solomo (the combination of social, localized and mobile apps, hereinafter referred to as "Solomo"), the emergence of Tablet PCs as a unique marketing and distribution channel, and new social media platforms such as Google + and Pinterest ...

Large data interpretation of digital marketing seven major trends

Marketing, and "people" has a direct relationship, no matter what products, no matter which industry, all forms of marketing can not be separated from the "people" this group-including marketing audience, promotion and evaluation, are inseparable from the "people" this factor. In the internet age, because of the Internet user group and the growth of data volume, various forms of marketing have also put the camp to the Internet, this emerging area, also announced the arrival of digital marketing era. And this kind of digital marketing in the background of large data era, its prominent characteristics and the previous digital marketing is different, new added to the mobile 、...

Trend-Looking Easy network Salon explores the mysteries of digital marketing

The first phase of the "2013 Digital marketing Trend Outlook" organized by Yi Network was successfully held in Beijing on May 10. This issue of the salon invited Chinese online education technology company operations director of Prosperity, Beijing Desheng Advisory Services Co., Ltd. founder Shanyi, Micro-bo Easy Senior marketing manager Lin, New Bridge PR CEO Shen Zhiyong, Department of Core City marketing vice President Liu Hongxian, Crystal Education market director Han Jianguang, Storm audio and video senior marketing manager Zheng, Tower reading marketing Manager Wang Baojin, People's public relations manager Gang, Yi-think tank senior analyst Huangmeng, Yi-think tank senior ...

From content to mobile phone, 2015 digital marketing worthy of attention in the field

21 US marketing officers ' predictions for 2015 digital marketing Trends: Toprankblog Author: 2014-12-24 9:12:32 Industry: Web Marketing Guide: Traditional digital strategies and simple single channels are being replaced by another trend, We need to create a universal brand experience through digital experience online. Customers want to use a variety of platforms, applications and equipment to understand information, use information. Changes in the world, Change eternity. From the technical development trend to the business model change, and then to the evolution of consumer behavior, today's marketers only ...

Copyrights and copyright infringement cases between long state digital and anthem literature

Reporter Lu Yin from Guangzhou From 2005 to the present, the Copyright Infringement lawsuit case of Guangzhou Huayi Culture Communication Co., Ltd. (hereinafter referred to as "Huayi Literature") and the Longbon Digital (the 3G portal is the host website) is like a marathon, and has continued 8 years old "Ten years (infringement) of evidence linking the chain, for the season of literature, this damage is devastating." In mid-July, Wu Jinwen, chairman of the literature quarterly to the Times Weekly reporter details of the company suffered infringement hit the situation Has always been "in the doldrums of being unable to operate." At 17:00 on July 17, Guangdong Provincial People's High ...

Cultural Season and Long March Digital Marathon Case

Reporter Lu Yin from Guangzhou From 2005 to the present, the Copyright Infringement lawsuit case of Guangzhou Huayi Culture Communication Co., Ltd. (hereinafter referred to as "Huayi Literature") and the Longbon Digital (the 3G portal is the host website) is like a marathon, and has continued 8 years old "Ten years (infringement) of evidence linking the chain, for the season of literature, this damage is devastating." In mid-July, Wu Jinwen, chairman of the literature quarterly to the Times Weekly reporter details of the company suffered infringement hit the situation Has always been "in the doldrums of being unable to operate." At 17:00 on July 17, Guangdong Provincial People's High ...

Comments: "Digital heritage" question of the bell or the person to be tied

Xinhua News agency reporter Li Personal website, forum post, email, blog, social network, micro-blog, network album, Network video ... These allow us to be the first generation to leave a digital life record.  Thanks to the rising cost of "cloud storage" technology, a person who exists on the Web "for the rest of his life" can be much longer than its actual lifespan, and may even achieve eternity in some way. Domain names and user names have been sold at high prices, video can also be bound ads, especially in the online game "the Andean world," a virtual International Space station by a player to buy 330,000 dollars, create ...

If "Online wealth" becomes "digital heritage"

Perhaps most of the netizens are still young, perhaps people always seek "auspicious", so, probably very few people would imagine this "if" ... But "unlucky" things always happen, this is life. Our trainee reporter Yu We are in the Internet age, is the earliest human history in the virtual world left a large number of footprints, but also constantly leave "wealth", such as notes, photos, letters, is the record of life experience, is the witness of personal feelings, to themselves,  Perhaps also to relatives, is a cumulative amount of "online wealth." Perhaps most netizens are still young, perhaps people always seek "auspicious" ...

Future Digital Library: Can the use of cloud computing into the people's home

(Reporter Du Yu) Recently, the reporter came to the capital library, because is the working day, the reader is not many, the huge library appears a bit empty.   But the six-storey electronic reading room, has already sat full brim, even the seats have become scarce resources, there are three or four readers have to stand waiting on the machine. "The digital resources in the library are very systematic, professional and convenient to retrieve." It would be better if you had a little more seats.   A reader waiting to be on the machine said. In fact, in the library, in order to make the digital resources more effective use, not only to increase the number of seats in the museum, but also ...

Embarrassment of Chinese digital music copyright

Absrtact: One afternoon, a cup of coffee, drank four hours, Evergrande Music Company managing director Songko almost no rest, saw a few dial people, music became the most important topic. This is Songko favorite state, roast Duck restaurant, I just share, have a professional regiment an afternoon, a cup of coffee, drank four hours, Evergrande Music Company managing director Songko almost no rest, saw a few dial people, music became the most important topic. This is Songko favorite state, "Roast duck restaurant, I just share, have a professional team in doing, music, I have never left, but undeniably, open the roast duck restaurant, ...

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