Display Advertising

Recently, Brad Bender, Google's global product director, said in an interview with the media that online display advertising has started to boom again. Behind this, technology is the most important driver. A comparison of past banner ads and new display ads now shows that with the development of technologies such as remarketing, interest marketing and HTML5, web display ads will become more relevant, interactive and entertaining to users, More popular by users. The development of display advertising especially brings new vitality to the elaborate marketing of e-commerce platform. According to Bra ...

With the development of science and technology, the rapid popularization of the Internet in life is no longer a difficult issue to display advertising anytime. And we often talk about precise marketing to do, and to accurately locate the user. But do you know how scary your ads can look if you overuse user data? Let me give an example of a "horrible" advertisement. One day I opened my mailbox and found my name appeared in the sidebar advertisement. So I whispered in my heart: "How would he know me? He ...

Abstract: Sina Science and technology news Beijing time of July 26 night, Nielsen released the latest global advertising spending report, the first quarter of 2013, the global Internet display advertising spending rose 26.3%. It's good for advertisers and services that rely on this kind of advertising technology. The news of the Beijing time of July 26, released by Nielsen's latest global advertising spending report, showed that global internet advertising spending rose 26.3% per cent year-on-year in the first quarter of 2013. 　　This is good news for advertisers and services that rely on this kind of advertising technology. To advertisers ...

Abstract: Sina Science and technology news Beijing time of July 26 night, Nielsen released the latest global advertising spending report, the first quarter of 2013, the global Internet display advertising spending rose 26.3%. It's good for advertisers and services that rely on this kind of advertising technology. The news of the Beijing time of July 26, released by Nielsen's latest global advertising spending report, showed that global internet advertising spending rose 26.3% per cent year-on-year in the first quarter of 2013. 　　This is good news for advertisers and services that rely on this kind of advertising technology. To advertisers ...

Absrtact: After Facebook announced the launch of the IPO, Chinese companies with social concepts once again became the focus. Tuesday, Sina announced the fourth quarter of 2011 and the full year earnings. Earnings showed that Sina Weibo registered users have exceeded 300 million, the daily active user ratio of 9%. After Sina announced the launch of the IPO, Chinese companies with social concepts once again became the focus. Tuesday, Sina announced the fourth quarter of 2011 and the full year earnings. Earnings showed that Sina Weibo registered users have exceeded 300 million, the daily active user ratio of 9%. Sina CEO and ...

Absrtact: October 19 News, according to foreign media reports, ready to sell the company's Yahoo, its core advertising business has gradually deteriorated. Atkinson, president of the PhD unit of media giant Omnicom, which oversees annual USD 4 billion to 5 billion U.S. dollar corporate advertising spending, October 19 news that its core advertising business is deteriorating, according to foreign media reports. Atkinson is the media giant Omnicom ...

Absrtact: October 19 News, according to foreign media reports, ready to sell the company's Yahoo, its core advertising business has gradually deteriorated. Atkinson, president of the PhD unit of media giant Omnicom, which oversees annual USD 4 billion to 5 billion U.S. dollar corporate advertising spending, October 19 news that its core advertising business is deteriorating, according to foreign media reports. Atkinson is the media giant Omnicom ...

The following is a summary of the report: Sina recently released its second quarter of fiscal year 2013, net revenue growth of 20% per cent year-on-year, beyond the initial guidance of expectations. Sina Weibo has played a positive role in boosting revenue growth, suggesting that Sina is making a commercial success of micro-blogging. 　　Given the strong second-quarter results, we set Sina's target share price from $66 trillion to $78. The commercialization of microblogs has intensified: The popularity of Weibo and intensified commercialization have boosted the growth of Weibo revenues, which is also the main reason for us to increase the share price of Sina. Second quarter ...

This conversation was originally just a remark made by the New York Times report that Sandberg (Sheryl Sandberg) will be released on March 11 in a new book, "Lean in". The New York Times article said that "some people suspect that" Lean in "is the first step in Sandbergmai's new career, which may be political." This little detail, chewed by Kevin Roose of New York magazine, argues that Sandberg will leave Facebook next year. His argument is as ...

The following is the full article: Adams (Paul Adams) is a popular figure in Silicon Valley. As one of the major developers of Google's social networking products, Adams was involved in the development of Google + social networking products. With Google +, users can divide their friends into different groups, such as "Friends" and "college students". But he did not have the opportunity to personally participate in the launch of the Google + product, as Facebook dug up Adams from Google last December. On the reason for Job-hopping, Adams said: "Google more value technology ...

Abstract: Beijing time August 22 Morning News, the U.S. Research Institute Trefis today released an investment report, the Sina (Nasdaq:sina) Target share price from 66 U.S. dollars to 78 U.S. dollars. The following is a summary of the report: Sina recently released the second quarter of the financial year 2013, Beijing time, August 22 Morning News, the U.S. Research Institute Trefis today released an investment report, will be Sina (Nasdaq:sina) ...

Abstract: To tell the truth, the author of the Internet circle is not long, but there is an experience, that is, regardless of the level of access to the occasion, talk about mobile internet can be loaded force. So.. Today I would like to talk about the future of mobile Internet profit model. To tell the truth today, the author of the Internet circle is not long, but there is an experience, that is, regardless of the level of access to the occasion, talk about mobile internet can be loaded force. So ... today I will talk to you about the future of mobile Internet profit model. 　　Let's talk about advertising today. I think that the traditional Internet win ...