Editor's note: Nir Eyal is the founder of several start-ups and is a consultant to several San Francisco Bay Area companies and incubation centers. He himself has been in an online gaming company and an online advertising company, so he is very comfortable with how to develop user habits. In short, it is through the (external) trigger-action-reward-contribution of the cycle to gradually let the user form a self trigger. In his view, successful internet companies are adept at this. Although the technique of habit-forming is powerful, he also points out that if it is used to do evil, the destructive power is astonishing and must be used with caution. Habit Formation is any family.
In popular language, good products and services must be found in the user's seven-inch. The internet's empiricism to judge and find these seven-inch and the need for a great reference, but if we traced back, know the user's needs or the origin of the desire to know the specific content of these requirements, know how these affect the market demand, and how the impact? Perhaps apart from empirical science, philosophy and religion are the best ways to answer these questions. In this article, I would like to borrow seven of the basic concepts of sin, to express the innate and invincible human desires or original sin, irrelevant ...
Intermediary transaction SEO diagnosis Taobao guest Cloud host Technology Hall Editor's note: This writer, Nir Eyal, is the founder of several start-ups and is a consultant to several San Francisco Bay Area companies and incubation centers. He focuses on the interdisciplinary field of psychology, technology and business, as well as a lecturer at Stanford University Graduate School. This article mainly through the "desire to the engine" concept of the model, detailing how the designer should design the product registration process. For ordinary visitors to become your users, the design of the registration process is not taken for granted. Before you can ...
The two words that I heard most in a while were "confused". I heard that there were 6 million graduates in 2013. Some people say that this is the year when the work is most difficult to find. One day when I was eating Met another three years master now graduated still do not know where to find the direction of the classmates. In fact, students confused is that they learned a lot in school, but when they find a job they also seem to be able to go, so naturally more confused. When the student confused after work more than in the future can not see or have seen the next few years their own appearance. So I do not know how to keep going, also ...
Perhaps VCs will always face a paradox: the trade-off between an entrepreneur's ideal and a company's statement. This problem is also closely related to the "bubble problem", in the face of these problems, we have to return to the starting point of entrepreneurship and investment to think that the bounden duty of entrepreneurship is to create new value, the Bounden duty of VCs is to invest in innovation. Even if there is a so-called "bubble", what is the relationship between a particular entrepreneur and a VC? Unless the entrepreneur creates value in the face of the storm, unless a certain wind cast all startup, otherwise the overall bubble even if the explosion, for their danger ...
I have found that many developers of social platforms like to use game-like mechanisms to promote user participation, such as ratings, points, rankings, and so on. These features can also attract a lot of users, but this does not allow long-term user participation. In contrast, a successful social platform may divide users into different types of groups and treat them differently, simply by using points, ratings, and ranking methods to make them compete on an equal platform. And the most critical group standard call is: high-level users (...)
Intermediary trading http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall many of the social platform developers like to use a game-like mechanism to enhance user participation, such as points, etc. level, ranking and so on. These features do attract users, but they do not sustain user involvement over the long term. This is because the use of points, grades, rankings ...
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