Double 11

The Singles Day of previous years created online shopping spree. With the development of mobile Internet, this year's Singles Day will create a collective carnival of O2O online and offline.

In the double 11 singles day scenario, a large-scale online service is built on the container using a large-scale operation and maintenance system, including a mixed deployment of business layers.

The Tmall Genie Fangtang Devil Rock is the 11th week limited edition commemorative edition of the Tmall. It has been used since the acquisition of this smart speaker. At the same time, it is also equipped with smart bulbs and smart sockets. From the experience point of view, the combination of three sets of sets at a price of less than one hundred yuan really gave me a very good smart home experience.

Time went back to 2009, when there was no Tmall, its predecessor was called Taobao Mall, when everyone thought about planning an online shopping festival.

Last year's double eleven singles day, Alibaba's Cainiao network officially put into use in the "smart warehouse" built in Haining, this is the first smart warehouse in China to replace the manual sorting and packing of the whole machine by machine.

Has started the Tmall Genie Fangtang Zhilian set (Tmall Genie cube candy smart speaker + smart socket + smart light bulb) and intelligent control set (Tmall Genie Fangtang smart speaker + universal infrared remote control), smart socket and universal infrared remote control Cooperating with the Tmall Genie, it can upgrade the wisdom of different non-smart home devices in the home. It is an artifact.

In the ninth year of development, Tmall Double 11 is the world's largest shopping carnival, the largest online fair, the largest commercial "super project", and the most extensive global resonance.

The biggest difference between Fliggy and Ctrip is that Fliggy is backed by Alibaba's ecosystem. In the case of the “Double 11” (Alibaba has obtained the “Double 11 Singles Day” registered trademark in 2014), the brand IP traffic dividend will also need to break through on the GMV year by year.

The future hotel full of technology tells us that technology is not cold, it can also perfectly interpret alternative digital humanized services.

The socialization and synergy brought by the Tmall Double 11 reflects the new features. The time before and after Tmall 11 is not long, but its scale of social resources is far greater than the previous large-scale synergies. The population of Tmall double 11 mobilized in China reached 600 million, accounting for 43% of China's total population.

After Singles Day became widespread in China it became a retail event heavily promoted by online marketplace Alibaba.com, which trademarked the term "Double 11" in 2012 and threatened legal action against media outlets that accepted advertising from competitors using the term.

Yang Jian, deputy dean of the Alibaba Research Institute, released the report "Attack, Z Generation". According to the report, in 2017, the first generation of Z, who entered the main consumer age, showed strong spending power. The Z generation leads the new wave of consumption, enjoys in consumption, creates in consumption, grows in consumption, and purchases a unique and beautiful life belonging to the Z generation.

Another year of double 11, this time the Tmall spirit continued the glory of last year, won the single product sales champion in the consumer electronics industry of Tmall platform, and this smart speaker product has also replaced the double 11 The mobile phone category of the sales champion. Why the Tmall Genie can, this will be the issue that this article will focus on.

During the double 11 period, companies such as e-commerce, Internet finance, and bank express payment have found Alibaba Cloud to prepare for the double 11 through flexible expansion and system escort.

The double 11 data is showing us a new trend. From the sales data related to smart products, it can be seen that the acceptance and demand of users for the new form of voice interaction is constantly increasing and increasing. The core of the voice should be that the voice is more in line with the natural interaction of the person, and at the same time it can free the hands of the user.

Everyone knows that 2017 double 11 has set a new record, with a total trading volume of 168.2 billion, a peak transaction of 325,000 pens per second, and a peak payment of 25.6 W pens per second.

After the annual Double 11 Shopping Festival, we found that the Tmall Genie became one of the most dazzling products in the event, and was on the throne of the Tmall platform consumer electronics industry.

From the beginning of the Buy+ concept exposure to the "Creation Festival" in July, everyone's attention to Buy+ and "God of God" has been around for a long time. During the Double 11 singles day period, the VR shopping scenes of the 7 major scenes in 3 countries are more.

In 2018, the Tmall Double 11 ended perfectly, and the Tmall Genie team once again handed over a satisfactory answer. On the day of the double 11 day, the Tmall Genie Fangtang (TG_C1) Smart Speaker became the champion of the consumer products industry in the Tmall platform.

This year, you can enjoy the Tmall "Double 11 Singles Day" price when you purchase goods at the Hangzhou Intime entity store, and you can also purchase physical stores through the Intime Tmall flagship store.