Game Marketing

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Grand Giants to buy back the old account: Online game marketing War upgrade

In order to pull the game to pay rate, for game resources, online games enterprises resorted to the whole body backwards, Shanda, the giant recently announced to the old players "old account/character repurchase plan." Yesterday, the Shanda game said to the daily economic news, they have officially launched the game on April 8, "Eternal Tower" of the relevant repurchase plan, the official online release of the old role of the notice, in line with the specified conditions of account, can be grand for 2,500 coupons (about 25 yuan),  Players can use these Gong to continue playing grand games after selling their accounts. Before that, the Giants network ...

Nine City Xiaowei visit Jinshan Research and development room to play or team

May 18 News According to people familiar with the situation, in Wednesday, the nine City CEO Xiaowei led the senior team to visit Jinshan Software Zhuhai Research and development base, this is the domestic veteran game development Studio Jin Shanxi Mountain moved to the new office building after the first batch of heavyweight visitors. The reporter called Jinshan Software Network Game Marketing department responsible person, the person said that there is, but the details of the high-level meeting between the two sides did not disclose too much.  According to the gold Shanxi Mountain Mountain General Staff revealed, did see Xiaowei and other people visit, and focus on visiting the Western hills, but the specific purpose is unknown. Jinshan West Hill from the era of stand-alone games, has been ...

Erotic three customs stop iPhone4 online games marketing still no game

All along, looking at the domestic most of the online marketing, there is a similar characteristics-in addition to the name of the game, sometimes it is difficult to find other ads in advertising related to the content of the game. As for the recent online game marketing, you will find that there are many online games with the iphone 4来 advertising.  Some players have said that the people who have seen these ads will remember that there are online games to carry out activities to send iPhone4, but if you really want to recall what online games, it is not necessarily can be remembered. Not only the homogenization of the game, marketing is also the same as the quality of the Internet, especially now a pile of online advertising, a variety of online games to answer or smoke ...

Chi Yi admits please fengjiao the wrong marketing method will cancel the activity

July 6, the Ministry of Culture 6th issued the "on the promotion of network game Marketing management to curb vulgar marketing behavior of the letter, for some network game enterprises vulgar promotion of the issue of criticism, and to stop these vulgar marketing."  In this regard, the intellectual Arts Network issued a statement, admitted that with the actress for the game propaganda cooperation filming Static film and invited to participate in the press conference is a wrong way of marketing, causing adverse social impact, decided to delete all the official website on the Fengjiao information and cancellation of related activities. The following is the statement of the Network of Intellectual Arts: June 17, Intellectual arts Network and FENGJIAO cooperation shooting static ...

The first time the TGA shows the glamour, it's a full effort.

July 16 Morning, in the Tencent game TGA Grand Prix site, Tencent game Marketing director Hou, is also the head of the TGA, and Tencent vice President Ma Xiaoyi received a group of media visits.  In the interview process, the horse always stressed that will promote the TGA platform to meet more types of products, and Hou to show that the preparation of TGA is also under the foot of the effort, not in a hurry. The TGA director Hou when the reporter asked whether this year's TGA preparation time is too short, from the preliminary to the final only two months, and the TGA is a long time ...

Blue Harbor Online on "Journey to the Zhai" apology for the adverse effects of activities

July 19 15 o'clock, blue Port online website low-key release of "Journey to the World" Zhai activities of the negative social impact of the apology statement. The full text of the statement reads as follows: This April 8, the Blue Harbor online Products "Journey to the World" held the Model Zhai (Beast Beast) players meeting activities, resulting in the internet spread caused by bad social impact.  July 6, the Ministry of Culture issued the Ministry of Cultural Marketing department to strengthen the network game Marketing Management, suppression of vulgar marketing behavior, caused by the blue Port Online (Beijing) Technology Co., Ltd. attaches great importance to. The Ministry of Culture fully strengthens the network game market promotion ...

The wretched man depth survey: mm number and game relationship

Hi, everyone, I'm a wretched man. Now, MM has become a net game marketing and publicity means and tools, yes, is the tool. Exactly mm and a game is fun, whether it is worth playing how much relationship?  One day when you see the ads, posters, live activities in the MM, they are with their own body and beauty to tell you about the game of what secret? Today, we first uncover the "mm number" of the veil. As long as you open the Niang, search "the most mm online", "MM online games" such as keywords, you can see countless similar slogans and slogans: "Most ...

CPPCC member proposes to develop online game marketing "Seaside Sunshine"

"The biggest contributor to this proposal should be my son, who was creative and inspired to play with him," he said.  9th, Rizhao CPPCC member, Xiangshan Hongye Group chairman, general manager Guo Fen told reporters, he suggested the development of a "coastal Sunshine" as the theme of the virtual network leisure games, as a city image shaping and urban brand marketing important means. Guo Fen told reporters that the original idea came from several recent movies. Marketing a city, he says, must have a selling point as well as a product of a marketing enterprise. The film "Seremban Town" launched the western Hunan tourism, Yifei that "hometown ...

Social networking sites will drive mobile game development

The rapid rise of social networking sites and the launch of Nokia's new gaming delivery platform will play a big role in promoting mobile game publishers. The mobile gaming market unexpectedly slipped last year, with game developers blaming telecoms operators for their lack of interest in investing in game marketing. Now they have turned their attention to the hottest social networking sites, hoping to promote and sell their games through these new channels. For example, digital chocolate, a mobile game publisher, has put its favorite game, Tower Bloxx, on multiple social and gaming sites. Cast ...

Do not let movie rights just become a game marketing tool

BEIJING, Dec. 9 / Xinhua-PRNewswire / - In today's game market, the trend of making games through movies has become quite widespread. It is not uncommon for "games with well-known movie skins" to appear to various game manufacturers as such Have created the illusion that as long as the marketing materials to buy the movie to promote, even if the game has nothing to do with the movie can be popular by the momentum of the movie, this erroneous understanding led to countless Games are only short-lived, a short time after the "hot" Sedum Jinsha wave in the online games. Status: The movie is just ...

Sohu Tour: Online marketing needs to break the first principle not to do evil

During lunchtime, Sohu Tour special recruitment team from the "Shangri-La" conference room filed, for them, this is a rare break time.  Since the "Global Recruitment project Marketing Manager", the team has spent most of the day in the boardroom, discussing the competitive marketing options submitted by many candidates. "Each submission comes over the program, not I can decide it is good or bad, we group A team, which everyone has a wealth of marketing experience, and then we open a special seminar, from cost control, operability and effect of the expected to explore ...

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