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Ten new rules for market promotion by using two-dimensional codes

The author of this article, Ekaterina Walter, is an Intel social media expert and a part of Intel's premier social Media Center (Intel's Social Media Center of Excellence), Responsible for the social media implementation and corporate social strategy of the company. She was recently selected as a board member of the Womma (American Association of Word-of-mouth Marketing). The two-dimensional code has been around since the early 90, but until smartphones and barcode scanning applications are widely used, consumers using two-dimensional codes ...

The process of the audience from zero to million in the practice of microblog promotion

The intermediary transaction SEO diagnose Taobao guest Cloud host Technology Hall This article a few months ago in micro-blog said will write, first said that the audience to 5000 to share under their own micro-blogging practice experience, later in Cai Brother wins the proposal to target to 1W audience. Last week, after completing this goal, has written a "microblogging promotion practice: Select the best for their own microblogging platform" (people look at this article before today, suggest to see last week wrote that article, this is easier to understand, because this article promotion means can exert the biggest effect, the key is to choose the right one to own micro ...

How to be a great creative person

When you hear something creative, there are probably many good ideas that come to mind in many people's minds. For example, McDonald's "rocking baby" ads, in which the baby can not see the changes in the identity of McDonald's logo, people will always remember. 2011 Carlsberg cinema marketing case "brawny with you to watch the movie," so many people are surprised. Creative word is often mentioned in advertising design, advertising works directly to customers, if not creative will not be attractive in the digital marketing comes, many companies start to try new elements of promotion, but also make advertising , Spread very good results. ...

Suggestions on promoting mobile applications

It's a bit dramtically to be busy lately. An application project with an old friend, an "emotional" aspect of something that's quite exciting.   Every now and then the fine points, wholeheartedly into a role, experience TA's emotional and psychological needs, difficult to extricate themselves when the heart is really very uncomfortable ... In this process, there is a link does need a certain ability to grasp: on the one hand, to fully enter the role to use yy out of the product, to achieve the goal of the task; On the other hand, keep yourself in the position of an observer, on every motivation and feeling of the character ...

50 valuable recommendations for E-commerce retailers

1. Provide free shipping. Free shipping allows you to dump competitors a few blocks. Try adding to the price of your product and see if it stimulates sales to increase the conversion, and you'll be amazed to see the rise even if the price doesn't change. Business-supply.com adds a free shipping threshold to their online shop (order full $ free shipping, 90% order next day receipts), and prominently advertised on all pages. [PS Free shipping is not uncommon, next day ibuyspy more difficult ...

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Christmas season, with mobile phone interactive light sales

Another Christmas, I believe many people have begun to think about where to eat Christmas dinner, how to spend. At this time of year, consumers busy, excited, choose a large number of cinemas, restaurants, large and small shopping malls, concerts, electric dealers are also trying to woo consumers, promotional discounts are pulling off the prelude to the annual hot season. This winter is slightly different from previous years, there are 300 million mobile internet users all over China (digital source "CNNIC 28th Network Development Status Statistics Report"), of which 100 million people with 3G (Ministry of Industry as of this year September data), mobile phone shopping user size estimates reach 140 million (IR ...

Dell: Twitter code from window to counter

Wang "The good news is that Michael Dell has just registered its Twitter account. He wants to join our Twitter staff team. "Dell US Headquarters blog Administrator Jacqui Zhou excitedly to describe to reporters his boss Michael Dell (Michael Dayer, President of Dell) Recent changes. "Not long ago, our CMO (Chief Marketing officer), Erin Nelson, went to the university to give a lecture and live on Twitter to receive questions from the audience, both inside and outside the field. "The most ...

Summarizing the four types of O2O in apparel retailing industry

[Guide] The rapid development of mobile internet to the traditional retail industry brings new opportunities, apparel retail industry earlier to see the future value of O2O, but also earlier O2O layout and practice.     Clothing retail industry in the O2O layout of the focus of different, the current O2O model can be divided into 4 types of ① store mode ② Private Custom mode ③ life Experience shop mode ④ fan mode. O2O is undoubtedly the biggest bright spot in the 2013 apparel retailing industry, which is a new opportunity brought by the rapid development of mobile Internet to traditional retailing. The traditional clothing retail brand has been suppressed for a long time by the electric dealer, very ...

Improving the interactive design pattern of mobile e-commerce Sales

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall Translator Note: 2012, the major electric power companies and brand operators of mobile terminal orders are showing a rapid growth trend. As everyone has seen, the mobile dealer has already come. Then the design of a good mobile shopping experience will be able to compete for more users, improve sales.   This paper introduces the interactive design mode of each link in the mobile shopping flow in a comprehensive way for reference. Original address: Http://uxdesign.smashi ...

How to optimize the ROI of banner ads in tourism websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host Technology Hall This is a guest post by Travelspike CEO and co-founder Ryan Bifulco.   We know that almost nobody clicks on the banner ad, does it? A good banner ad hits 1/1000, so even if your ad is displayed 1 million times, it only brings 1000 clicks. Even if you put in a lot of advertising budget, you may only get 1-2 bookings from these 1000 clicks. But other 999,...

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