Global Database Marketing

With the intensification of the market competition, new marketing ideas are appearing constantly, on this basis also led to the development of new marketing tools. 　　Based on the theory of CRM, this paper introduces the rise of the new marketing method of data order management, and analyzes the relationship between CRM and database marketing. When we enter the network economy era, direct marketing, database marketing, relationship marketing and other marketing concepts in this "e-era" rewrite the rules. and economic globalization brought about by competition, especially the end of the three-year protection period, so that customers become more and more today ...

Teradata drives Global database technology change the smartest database software, the most intelligent analysis of China, Suzhou-the world's leading data analysis solutions manufacturer Teradata (Teradata Corporation, NYSE: TDC) Recently announced in the global issue of Teradata database 14 databases, the database has more than 80 new features and 60 new built-in analysis functions, to provide customers with transformative database technology, support breakthroughs ...

As an operator of the apparel industry imitating the Dell Direct sales model, PPG may not be very profitable in accounting for the final accounts, but its two or three-year boom has brought a huge impact on people's minds. After that, a heavy company model called Bono, which operates a male-dominated business web site, was released in the autumn of 2007, and then operated, although by the end of 2007 it might not be profitable or even possible to invest for the time being more than the harvest, but the boldness of its attempt and capital strength, Also to the same year's market operation wrote a can not be ignored. .

Global virtualization and cloud Infrastructure leader VMware (NYSE trading Code: VMW) announced a new database opening and operation solution at VMworld 2011, which aims to bring an enterprise a service model of database and service. As an extension of the VMware Cloud application platform strategy, VMware vfabric Data director will provide it with the ability to control and manage an increasing number of heterogeneous databases through policy-based automation, and through self-service provisioning patterns for developers ...

The intermediary transaction SEO diagnoses Taobao guest Cloud host Technology Hall 2012, the network advertisement market scale has broken through 75 billion yuan, compared to 2011 the chain growth 46.5%, the Internet advertisement is develops with the blowout speed, the network marketing industry also rapidly expands, becomes an increasingly mature independent industry. Designed to include the most up-to-date network marketing methods, connect the entire network marketing industry chain, 2013 GOMX Global Network Marketing Conference (hereinafter referred to as "GOMX") will be May 29-30th, held in Wuxi, Jiangsu, ...

Go to Marketing 2.0 Times Editor's note: This is a "sales and market" to write a big article, should have more than 12,000 words. Although writing has been written more comprehensive, but still deeply inadequate, especially in how to find the crowd, how to carry out marketing plans, how to make full use of the wisdom of the masses, and so on, not how to write, please wait for my later articles. 　　I am not a person who likes too much theory, just marketing 2.0 can't do some work. Marketing 2.0 is not a ready-made tool to provide existing market competition, but a bar to the future market competition ...

According to foreign media reports, enterprise management software supplier SAP announced the HANA database platform and database provider Sybase's recent plans and long-term planning, demonstrating its commitment to become a leading database provider. SAP outlines bold new strategies for databases and mobile services, hoping to gain a foothold in these areas. SAP gives its market position to be both a leader and a good partner. SAP Executive board member Vishal Sikka at a press conference in Tuesday outlining the company's vision and blueprint for the 2015. ...

Intermediary transaction SEO diagnosis Taobao guest Cloud host technical Hall Network marketing strategy Analysis Marketing is the process of planning and implementing ideas, products, service concepts, pricing, promotions, and distribution to create transactions for individuals and organizations. Network Marketing is the inevitable product of the development of human economy, technology and culture, and the network marketing is not limited by time and space, and it has changed the traditional marketing form and mode to a great extent. Network marketing for enterprises, improve the work efficiency, reduce costs, expand the market, bring social and economic benefits to enterprises. Compared with traditional marketing ...

2012 is called the year of large data, more and more enterprises into the embrace of large data, the relevant manufacturers are also constantly introducing new products. According to the initial budget of the domestic relevant institutions, the future of China's large data potential market size is expected to reach nearly 2 trillion yuan. The IDC report also notes that the total amount of data created and replicated around the world in 2011 amounted to 1.8ZB, not only on the scale of the amount of data available in the physical universe known to humans, but also on the global amount of information every two years. This means that the opportunity for big data is already in the market. In order to grasp the market opportunity of big data, ...

By the end of this month, the Bertelsmann Book Club's Shanghai stores will all stop operating.　　From 13 ago to foreign publishing giant to China "forerunner" posture High-profile entry, to today's gloomy exit, as one of the world's four major media giants Bertelsmann, its book retail business once again become a multinational giant in China fail example. In fact, such fail are not the first.　　Multinational companies in the Chinese consumer and market to bring a new concept, but also encountered a time of "acclimatized". Bertelsmann's gloomy fail, to China's book retail market, is not "...