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The change of home improvement electric business

(This article is published in "Home Wired" magazine.) The internet is changing our way of life, and the change is the marketing model of goods. This change in the marketing model is not just an increase in internet sales channels, in some industries, the Internet will revolutionize the entire industry business processes and marketing methods. Home furnishings industry is about to be completely changed by the Internet Business mode of one of the industries. 1. The need for home improvement for the vast majority of people, home decoration is an exciting thing: a new family, a new way of life. However, for most people, home decoration is also ...

Good first impression of home design of Business-to-business website

Intermediary transaction SEO troubleshooting Taobao guest Cloud mainframe technology hall in the 11 sections earlier in this report, I've divided the page design of the Business-to-business Web site into one element, from the framework, color, navigation bar, title bar, content, advertising design, buttons, search box and other aspects of the system to explain. This section, I will from the overall perspective of the business-to-business Industry portal home Design to do some talk about the different design elements applied to the home page when the attention. Since the general design method is already mentioned in the 11 sections above, this is not ...

Analysis of electric Shangzhi for home improvement

(This article was written in August 2013, published in the "Furniture mainstream" magazine. In the home electric business Line under the integrated progress of the difficult practice, I realized that the home electric business development is hindered the root cause, so put forward the concept of household electrical appliances. This paper tries to make a systematic analysis to the electric dealer, and emphatically answers the following questions: 1. Why is the home improvement electricity dealer? 2. What is the home improvement electric dealer? 3. What is the essential difference between home electrical appliances and household electricity dealers? 4. How to do the home improvement electricity dealer? 1. Why is the home improvement electricity dealer? Nearly a year ago. I summed up the status of home electrical business development as "online down, line ...

Analysis on the problem of O2O in home electric business

(This article is April 20, 2014 in China Building Materials Circulation Association and NetEase Home co-sponsored the "China Household Industry O2O Conference" on the theme speech transcript, slightly edited text.    Everyone good afternoon, first of all, thank the organizers of the conference, let me have such an opportunity and the Chinese building materials in the field of the elite to carry out the exchange of home electrical business. Today I mainly talk about three aspects of the content, first, talk about what is O2O. We're talking a lot about O2O now, but ...

The arrival of the era of home improvement electric business

(This article is published in the "IT Manager World", September 5, 2013 issue) The difficulty of the development of home electrical business is an indisputable fact. I nearly a year ago used the "online can not get down, offline" to describe the plight of the development of home electric business. A year has passed and the deadlock seems to have been largely unchanged. There are many reasons for the industry to explain the development of household electrical appliances, such as furniture goods online difficult to experience and so on. But it seems to me that these reasons may all have stages, which is actually a classic question of whether a chicken or an egg is first. Why is home electrical business difficult to develop? Because there is not enough consumers to buy home online ...

Home Improvement electric Quotient-electric dealer to install the consumer process to build

(This article is published in the "true feelings of furniture," September 2013 issue) the development of household electrical appliances is an accepted status quo. A year ago, I summed up the trend of the development of household electrical business as "on the line, not on the line."   The impasse in the development of the home electric dealer is still largely not broken. It is said that home electrical business is difficult to experience online. This is of course the truth. But is there any other reason to hinder the development of home electrical business? Does the household electric dealer have the restriction factor to its development?   What is the direction of the development of home electric business? In this paper, the first system proposed "home improvement Electric Dealer" ...

2014 Home Electric Business O2O Strategic layout

(This is the first in the "Sellers issue" online. At the end of the year, the media asked me to use a word to sum up the development situation of home electric business, I used "wandering" and "conflict" two words. 2013, home electrical business is still on the whole is not to go down, on the O2o road wandering. 2014, looking forward to the overall breakthrough of O2O mode, the direct line under the conflict will become the main theme of the development of home electric. Beauty Lele layout O2O Line of the 2013 home electric business O2O mode to go the most smooth is undoubtedly the United States Lele. In 2012 137 Online Experience Shop Foundation ...

Leading home electric business, a home network to create "online shopping online experience" new online shopping

As we all know, the household industry margin is very high, this is mainly because the traditional Home store channel cost is very high, there are three main blocks: Store rents, store operating costs, intermediary agents to increase prices, after layers of agent channels, household products to the hands of consumers after the price is much higher than the factory price   In view of this, there is Fuk home network "web site: www.youfujiaju.com" to create "online shopping online experience" new home network to buy O2O mode, will inject new impetus for industry development (310328, fund bar), will lead the entire household electricity business! ...

Analysis on the development mode of home electric business

(This article is published in "Home Wired" magazine.) At the end of 2012 I gave a traditional home channel shopping center General manager of the training of home electric dealers, summed up the status of the development of household electrical business is "on the line down, offline." 2013.5 years later, the development of domestic electrical business stagnation has not changed the state of the fundamental change, is still "on the line, not on the line." The reasons for the sluggish development of home electric business, probably earlier discussed, the core is that household goods are non-standard goods, serious needs of the offline physical experience. So, have the home electric dealer must walk the theory of O2O road ...

Home big battle, what should I do? How to optimize the asset allocation of the homepage of the website (i)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall "preface" My old colleague Xie always calls me suddenly, ask me if the various departments of their company are competing for home page resources, and play the full time, how should coordinate the home page resources, to ensure that the company's overall business has the largest output. Lao Xie's company is a proprietary + platform E-commerce site, home is currently more available to the platform of Third-party businesses to obtain advertising revenue, but the proprietary sector has asked to cut the third party on the home page of the invasion, and take out a seemingly 10 ...

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