How Does Services Marketing Differ From Goods Marketing

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The age of social media: operation First marketing second

This article is from Socialbeta special author @ wei, Mr. Wei is a new media expert, Shanghai Jiaotong University Media and design college teachers. Originally thought of a "social marketing will die socialized operation of eternal life," the title, but think it is too headline party, so the ball. This article in fact I began to ponder at the end of last year, to the Spring Festival before this year, more hastily rushed out to the "Sales and Marketing" published. Then I was cold, and after a few weeks I turned it over again and made some changes, especially in the last few paragraphs. Base ...

Wei: The Age of social media: operation First marketing second

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys cloud host technology Hall originally thought of a "socialized marketing must die socialized operation eternal Life" the title, but thought really too the title party, therefore calculates the ball. This article in fact I began to ponder at the end of last year, to the Spring Festival before this year, more hastily rushed out to the "Sales and Marketing" published.   Then I was cold, and after a few weeks I turned it over again and made some changes, especially in the last few paragraphs. Marketing based on social media is a hot spot nowadays. I ...

Looking at the marketing strategy of business-to-business websites from the user's demand

The intermediary transaction SEO diagnoses Taobao guest Cloud host technology Hall 1.B2B the basic mode and the characteristic of the website to talk about the model of the Business-to-business website, the first thought of may be to release the information of supply and demand or the information platform of the transaction, in fact, this is only one of the mode, according to the Way of enterprise The main modes of business-to-business websites can be grouped into three categories: business-to-business Web sites, Third-party-operated business-to-business websites, and industry-oriented business-to-business sites.   Different types of business-to-business websites have their own characteristics and operating methods. (1) Large ...

Dangdang executives interpret second quarter results

Summary: Check the latest quotes Beijing time, August 15 Evening News, Dangdang (Nyse:dang) today released the end of the 2013 fiscal year ended June 30, the second quarter without the audit results. Earnings showed that in the second quarter of 2013, the total net operating income of 1.4935 billion yuan (243.3 million to see the latest quotes Beijing time, August 15 Evening News, Dangdang (Nyse:dang) today released the fiscal year ended June 30 in the second quarter of 2013 unaudited earnings. ...

Electric appliance products to reduce price by turns

Business newspaper Graphics Xu Xian Sina Weibo on the price of the electricity quotient of the users vote on the screen screenshot of the electricity business and the reporter AOXIANGFI intern 喻倩倩 after the day before the electric quotient of the old days of the Yell Preheating, the great attention of the electrical appliances price war finally opened at 9 points yesterday. Yesterday, the first launch price war Jingdong Mall announced that its large household appliances half-day sales of more than 200 million yuan. However, many members of the public yesterday "lying" in front of the computer comparison of home appliances prices, but met Suning easy to buy the site can not open, Beijing East Price increase price, different types of home appliances and other ...

Macquarie pushes open operating platform to reverse profitability

Recently, Chen Shaotao Logistics Vice president, said in an interview, "We have the opportunity to introduce new business to outsiders, including the Sequoia Capital organization of the brief closure of the party, Beichun also don't forget to take PPT with other electric dealers to share." "At the same time, Mai Lin is advancing the open Operation platform strategy, so that investors Sequoia Capital is also very concerned about." People close to the Macaulay said that, after all the attempts, it was the latest bet to share the operating platform on the issue of turning a profit, and whether the stakes were right or not. Hard to solve the loss of wheat forest ...

Chen Shaotao revealed: Mai Lin is advancing the open Operation platform strategy, so that investors Sequoia Capital is also very concerned about

Mecoxlane after all sorts of attempts, on the issue of turning around, sharing the operating platform is the latest bet. Hard to solve the loss of wheat forest market for two years, the earnings has been a bitter melon face.   The latest earnings figures show that Macaulay's net loss in the first quarter was $4.2 million trillion, an increase of 8% per cent. Beichun has explained the problem: first, the reduction of the gross profit margin, the competition between the major power companies, including the continuous guise of the promotional war, price war, Mai Lin is also involved in it. Second, the 2011 Internet advertising price is doubled growth. Same URL navigation, ...

The organization change of the traditional channel electric business development of home building materials

The traditional channels of home building materials to develop electricity business, this is inevitable. It is estimated that each traditional channel is already doing or planning.   And without exception will be the O2O model. However, the electric dealer is only a general concept. For traditional channels, "what does the Power quotient mean?"   "may become the first problem that must be clear, and then the question of how to do the electricity quotient."   Therefore, this article on the electrical business of home building materials, traditional channels for the issue of what this problem from the perspective of enterprise organizational change. 1. Historical challenges and opportunities 2013 should ...

Small community has the potential to the emergence of social electric dealers

The public in the Community intelligent shopping terminal equipment like ATM machine Purchase Commodity Community distributor: for users with community attributes, the transaction behavior in the community website, provides a more convenient online marketing method for the users, which has the characteristics of fast, high efficiency and low cost. Using the trust relationship between the Community users, the success rate and speed of e-commerce transactions are higher.   For businesses, the community's precision marketing effect is more prominent. Business newspaper reporter Li Yang "If the left side is the enterprise, the right is the community, then Ali Group chooses the community." "A few days ago, in being asked Ali ...

Whether the soft text will ruin the value of the blog

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host Technology Hall Blog go to today, actually in use and purpose has been differentiated, one is the log type, Purely for the purpose of recording life and demonstrating something. The other is a marketing type. Some people think that the so-called marketing blog refers to the sale of goods or to introduce Money blog, it is obvious that there is a bias in understanding. In fact, hope through the blog ...

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