How To Brand A Food Product

By a strategic single product laid the world; a strategic single product classic, often represents a brand image. For example: The consumer mentioned Kang Master, will think of braised beef noodles; mention Coca-Cola, will think of red Cans Cola, mention Pepsi, will think of the Blue can Pepsi, mention Wanglaoji, will think of red cans Wang old Ji, mention Yang, will think of blue classics, mention Lang Wine, will think of Safflower Lang, mention Taichang, will think of 1017 ... In a sense, the strategic single product is equal to the brand, the Chinese market, has entered the strategic single product ERA! In the era of strategic commodities, if you don't have a single strategy, you ...

There used to be a "joke": "The Chinese are chemically literate through food ——— know paraffin wax from rice; knew the dichlorvos from the ham, knew Sudan red from the chili sauce, knew formalin from the hotpot, knew the copper sulfate from the fungus, and knew the melamine from the milk powder ..." in the last ten years,　　This one after another once unknown name because of the frequent food safety incidents have been become street know Lane, food safety has become the most concern of the public and the most concerned about the issue, legislation urgently. To this end, a wide range of public opinion, within three years a few drafts, repeatedly modified and ...

The Food Safety Act will be formally implemented on June 1. Facing the new legal environment, many businessmen began to prepare for a rainy day, according to the U.S.-Asia Property Insurance Co., Ltd., recently came to the company to buy "product liability insurance" The number of food manufacturers significantly increased. But whether the purchase of "product liability insurance" food companies can rest easy? What is the role of "product liability insurance" in promoting the enterprise to improve the management level and protect the interests of consumers? 　　The reporter visited Zeng Xiaoman, vice President of American and Asian insurance. As an expert with nearly 20 years ' experience in product liability insurance, Zeng Xiaoman points out that, unlike 19 ...

Hunan Jinjian Rice Industry Co., Ltd. is China's food system to be the first to become the capital market enterprises, is the first batch of agricultural industrialization of the national key leading enterprises, "XV" the first national science and technology innovation Spark leading enterprises, the national excellent food industry enterprises, the National rice Engineering high quality rice demonstration base, the ministry The first prize winner of Hunan Province Quality Management award. The company's main products are rice, noodles, edible oil, rice noodles, dairy and so on. Since the listing, has always been committed to grain and oil food refined deep-processing and high-end brand market positioning, adhere to the "Jinjian rice industry, make life better" business ...

The first data, according to customs data, as of November this year, 1th stores imported milk sales have accounted for the total national customs imports of 37.2%. The data mean that nearly 4 boxes of 10 cartons of imported milk sold in China come from shop 1th. Although 1th shop positioning online supermarket, but from the brand label memory point of view, the domestic netizens mentioned that shop 1th will first associate with food, Lenovo to fresh, Lenovo to fruit. This data provides a powerful footnote to the influence of store 1th in the field of imported food electrical business. CCTV documentary Channel 2012 holds fire ...

Shun Fung Group, which has always been "not bad money", has recently been linked with capital to consider financing matters. Shenzhen Electric Shock Commerce Co., Ltd. founder Shangxiang said, Shun Fung has been with Hong-yi Investment, CITIC Industrial Fund and other domestic investment agencies contact. 　　He concluded that Shun Fung financing was meant to be a strong supplier of electricity. 　　In this respect, Shun Fung Express official response said that there has been capital to find shun Fung negotiations, but Shun Fung did not sign any agreement with any capital. According to a PE insider to the reporter confirmed that there are indeed several investors to seek shun Fung to negotiate investment, but Shun Fung financing is still in very early stage. Investors ...

The intermediary transaction SEO diagnoses Taobao guest Cloud host technology Hall The continuous integration of the traditional industry and internet industry, not only brought a lot of job creation, but also to many Internet Corps brought more competitors, forcing them to start urgently to find a way out, in order to survive. In the area of Internet, many companies lack the technology media to report and exchange their products, even some products are not developed in the first-tier cities. The author will begin to pay attention to the development of regional Internet in the near future, and it will be better for some internet companies and ...

Abstract: According to the source, recently, women's fashion shopping e-commerce platform Beautiful said the acquisition of the brand special Sale website Day Product network and the use of food products to shake. In this respect, Tencent technology call and send a text message to the beautiful said CEO Xu Yijong (Micro bo), the other party has not been released according to the source, recently, the women's fashion shopping e-commerce platform Beautiful said the acquisition of Brand special website Day product network and the use of food products to shake the gods. In this respect, Tencent technology call and send a text message to the beautiful said CEO Xu Yijong (Weibo), the other side has not responded. And the food God shakes CEO Chen ...

Absrtact: How to buy food online, there is no provision in the current food safety law. On the basis of the revised draft Food Safety Act, which was tabled at the Nineth meeting of the NPC Standing Committee yesterday, the third party platform for network food trading has not complied with the rules on how to buy food online, and there is no provision in the current food safety law. According to the revised draft Food safety law, which was tabled at the Nineth meeting of the NPC Standing Committee yesterday, the third party platform of Network food trade, if it fails to fulfill the stipulated obligation, causes the consumer's legitimate rights and interests to be infringed, shall bear joint and several liability, and first ...

Previously, the media disclosed the domestic well-known brands of infant and child food repeatedly recalled details, including the most recent one is the 2008 recall of vegetable porridge, because the detection of quality is not clearance, contains traces of melamine. In fact, in recent years, infant supplementary food microorganisms exceeded the standard, the excessive amount of lead, including carcinogens and other negative news frequently seen in major newspapers and periodicals, radio, network and television. Long-term observation of infant food industry experts think, "Now on the market part of the infant food exaggerated publicity, but even the most basic quality problems are not close, the mother to eat the baby must leave a heart."