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Absrtact: 2011, the U.S. Internet advertising revenue for the first time over the print media, 10 years of flat media revenue fell by half, if the inflation factor in the flat media market share of the loss is greater. This is largely thanks to Yahoo, MSN and other free network news, the impact of the 2011, the United States Internet advertising revenue for the first time over the print media, 10 years of flat media revenue fell by half, if the inflation factor in the flat media market loss of a greater share. This is to a large extent, thanks to Yahoo, MSN and other free network news impact, the network media through faster, content ...
The intermediary transaction SEO diagnoses Taobao guest stationmaster buys cloud host technology Hall from "the successful marketing" the 07 issue, then has the reader to call on "The Long Tail Time: The Marketing 2.0 ferocious" a article to carry on the exchange with this newspaper. Among these readers are the intellectuals who are studying marketing theory, the leaders who are taking up marketing in the business, experts and academics with different opinions, and executives asking specific strategies. Their affirmation of this article is no longer to repeat, in order to avoid "Wang Po sell melon" suspicion. But we still noticed that someone said: Hey! You put the long tail ...
This article is from recently joined the Socialbeta content contribution team @yvaineso, very thanks. Over the past few weeks, a lot of people have consulted me about the marketing of business-to-business social media. Social Media marketing is nothing new to the business-to-business market, and social media marketing is far more prevalent than marketers know. This article provides a series of examples of business-to-business businesses using social media to achieve business goals. Some have been used for a long time, some are new, some you may be familiar with, some may be unheard of. 1 、...
Compiling @yvaineso guidance in the era of social media marketing, some people say "content is king", there are voices "channel for the King." How should the two be combined, and where should the enterprise go? By reading this article, you'll find that all kinds of social media tools, such as LinkedIn, Google +, Twitter, Facebook, YouTube, are in the seven cases listed in the article, but the success of these enterprise promotions is not that they found these channels, But they found out how to use these channels. #1: Sharpie Sha ...
Hunting Cloud Net Note: From Buckle bear report to BuzzFeed video again to chicken feather show, Obama seems to be out of hand on the road, in order to promote Austrian health care is also hard to fight. You can find the answer to this interview about why you should release the State of the Union address in advance in Medium or why you should make the president a net red. For the vast majority of journalists, even those involved in politics do not have the opportunity to sit with the President of the United States to interview. But this January, three YouTube Reds got the chance. He ...
The author of this article @ Taiwan cattle, both on the previous [view]2012 social Media marketing success Law for our Socialbeta brought a good article, this article summed up 6 kinds of attract users and fans to maintain the relationship of the strategy, reasonable. Especially for us to bring some cases of Taiwan, very enlightening, I believe that read must have a harvest. Through socialized marketing, enterprises can inject vivid character and vitality into their brand. In particular, even without the staggering cost of TV commercials to do firepower support, companies can still use official blogs or officials at ordinary times ...
This article compiles @ Bubu, the odd art community pm. Reading: Social media ROI Assessment has been a contentious issue, either simply, a single measure of the number of fans or sales, or simply an immeasurable, or not, this white paper from Radian6 may inspire you to measure ROI first by setting your own business goals, and cannot be measured by a single standard, different departments should develop their own KPI, the white paper has some examples, it is worth seeing. Radian6, a well-known social media monitoring company, published in February about ...
Author @bigla: Traditional corporate brand in the treatment of social media is still too conservative, as a "scourge", that social media for the brand to bring more negative impact. However, this is not true, and American Express is a good example of how social media can play a significant positive role in building brands, communicating customers, and so on. The pace of the Times is accelerating, personally, slower to adapt to this change may not be too serious, but if the enterprise innovation and enterprise growth is too conservative, bring only ...
Thomas Baekdal Baekdal Plus can track sharing without the need for ad variables or social buttons (which are often unreliable). When a user shares an article, the URL identifies itself as being shared. In other words, through the URL itself, you can subdivide the traffic just by sharing the arrival. This can give people a better insight into what it's like to mix real social sharing. The following is the 3721.html ">2014 in the first two quarters of the year.
Since the media age, how to capture users ' favor and stand out from the media has also plagued many authors. Ali Mese, a freelance writer, has gained 6.2 million PV and 150,000 fans since September 12, 2014, and how he did it, to see what he shared with his dry-goods experience. Content starting in its own medium blog, by Tencent Technology translation as follows: Because there are a lot of content to share, so I will make a long story short. Since September 12, 2014, something strange is happening. The ...
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