How To Mine Social Media Data

Social media marketing has been a very hot topic, and now there is a new term, microblogging marketing. If you are looking for something like "How to help you do a better job of Weibo marketing ten rules" and so on, I recommend you do not read down. Because there is no mention of the "mantra" of the light that you want. Today I'd like to share some ideas about corporate social contributions and social media. Corporate Social Responsibility (CSR), a large part of this is because it is a business-related part, but in social media it is a ...

Chen Lin Shen Qing "We all replaced WeChat Beauty with a cartoon avatar, and I just got along with it." Wang Xiaoyi, a mobile social guy who likes to experiment with various fresh APPs, describes the most popular APP The people you use are like viruses. "Although the form is very simple, there is no deep content, but it is very interesting and very cute, which is enough." Like Wang Xiaoyi had this kind of thinking, especially in the network and mobile phone user groups, "90", "00 After "in, not a minority. Because of these users' appetite, new social media similar in nature to "Face Moments" have flocked to the area recently. ...

As a special industry, media often seem to be at the forefront of the times. Sometimes they find, reveal and supervise, and sometimes they wave their voices. However, as a media practitioner, how many other people are playing the role of participants in these changes, rather than bystanders mentality? We are passing on information and knowledge, but few of us think about the potential impact that such information and knowledge can have on us. We seem to have been adhering to the thinking of the unchangeable, but because the media also need to face the pressure of sales, so we often give us money, ...

Twitter and Facebook have launched a social change in the United States, while China has quietly begun a major social-business revolution triggered by social media, represented by happy, micro-blogging and group buying.     　　Crowdsourcing, Enterprise 2.0 and socialized customer relationship management are beginning to become a reality. With the rise of social media, represented by Twitter and Facebook, and a step-by-step development of Internet infrastructure for search engines, portals and E-commerce, American society is thriving ...

Summary: HootSuite chief executive Ryan Holmes Social media management tool HootSuite CEO Ryan Holmes (Ryan Holmes) has published an article predicting the six major trends in social media in the 2013 years, with the theme still mobile social HootSuite chief executive officer of Ryan Holmes Social media management tool start-up HootSuite Ryan Holmes (Ryan Holme ...

Before corporate social media marketing, let's take a look at the concept of social media first. Social media is a foreign word, also known as social marketing, English as "Social media", referred to as SM. Social media is also different from the traditional mainstream form (newspaper, magazine, television, Radio, is a new type of media, mainly through the Internet technology to achieve information sharing, dissemination, through continuous interaction and refinement, to reach the depth or breadth of the concept of communication, the influence of traditional media often can not catch up, and cannot be achieved. Common Social media performance ...

Some readers complained to me that they also opened a corporate account on Sina Weibo and were very serious in their attempts, but felt that the effect was very little and even difficult to evaluate. They start to have some doubts, is social media marketing really effective? Is ROI really higher than traditional marketing? Can the effect of social media marketing really be evaluated? A lot of companies may be for this reason that causes the social media marketing has been very little or even give up, I sorted out, social media marketing failure may be the following reasons: first, from the attitude, your business is really doing ...

Intermediary transaction SEO diagnosis Taobao guest Cloud host Technology Hall Guide: This article lists the marketing people to the social media roi of the five major misunderstandings. ① social media ROI is not independent of cost and profit factors ② the establishment of social media KPIs can be likened to the previous marketing of Kpi③ emerging social-media KPIs, but companies do not have to arbitrarily overturn the previous Kpi④ tools to measure the ROI of a social medium are not one, but a series, and, You already have a big chunk of ⑤ social media roi may not reflect all of society's ...

It is difficult to know when social media marketing is successful. There is no extraordinary way to measure effort. If your company has some social media strategies, and you've done your best to optimize, manage, and track your online work, you can be more confident about the value that social presentation provides. 　　Social media marketers need a way to monitor the impact of their audiences ' sharing of content, enabling them to make reports about the value and benefits of participating in social media. Whether you're just using Facebook or managing multiple social channels ...

For a social media manager, it is more or less a daily deal with social networking sites, from one jump to another, analyzing data, planning content early, and accomplishing a myriad of tasks. As a social media manager, are your workloads and workflows similar to others? Do you do the same task? Writing similar content? Most importantly, does the same task take the same amount of time? Social Media manager's daily work arrangement social media tool Socialcast, the manager's timetable data processing, drawing interesting information map ...