Integrated Marketing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Integrated Marketing communication English as: integrated Marketincommunications,    Abbreviation: IMC. Integrated marketing communication is first proposed in the United States in the the early 1990s, is in the international advertising industry derived from the new concept of modern advertising, is recognized as the new marketing era ...

BMW Mini, the world's most personalized car brand, launched a brand new slogan "Not Normal" in 2013. BMW Mini's trans-boundary concept SUV model "MINI paceman" also officially landed in the Chinese market. In order to promote the sport-filled SUV model, BMW Mini and China's first long video web site to jointly plan a four-screen linkage integrated marketing case. BMW Mini to promote paceman, filming "Paceman City Micro Travel" documentary short film, invited Beijing writer Fengtang 、...

Recently, fast taxi announced the cooperation with Jeep professional manufacturer Jeep in Lhasa to open a three-month "Lhasa Sunderland" activities. Jeep brand three professional SUV (Wrangler, Grand Cherokee and free light) will also be coming out in downtown Lhasa, free shuttle service by quick taxi booking or instant car users. This is also the first O2O integrated marketing campaign for mobile Internet companies and car brands on the Tibetan Plateau. The current event, "Fast Taxi and Jeep Transferring Mountains and Transfers to Lhasa," officially started on July 23 and the whole event will last for nearly three months. During this period no ...

Recently, fast taxi announced the cooperation with Jeep professional manufacturer Jeep in Lhasa to open a three-month "Lhasa Sunderland" activities. Jeep brand three professional SUV (Wrangler, Grand Cherokee and free light) will also be coming out in downtown Lhasa, free shuttle service by quick taxi booking or instant car users. This is also the first O2O integrated marketing campaign for mobile Internet companies and car brands on the Tibetan Plateau. The current event, "Fast Taxi and Jeep Transferring Mountains and Transfers to Lhasa," officially started on July 23 and the whole event will last for nearly three months. During this period no ...

Today hope to be able to pass a case, with you to share sogou such a technology-oriented, input method, browser and search for the main products of internet companies, brand marketing some new attempts and thinking. Red Cattle encounter Sogou, what kind of creative and chemical reaction. First, let's review the marketing background of this collaboration. Red Bull, as the domestic and even the world's leading energy beverage brands, its marketing methods in the industry is also unique, Red Bull through sponsorship and its own brand value match the events and activities, not only to achieve the brand wide range of dissemination and exposure, more importantly, through ...

Netease Technology News July 16, Phoenix New Media (NYSE: FENG) today announced the promotion of Jinling as chief marketing officer, effective immediately; the same time, also announced the appointment of Richard Tong (Richard Tong) as chief technology officer in 2014 July 21 into effect. Prior to this promotion, Jinling was the Executive Vice President of the Company since September 2013 and served as Vice President of Advertising Sales from February 2010 to August 2013. After the promotion, Jinling will be responsible for the company's advertising sales, brand building and integrated marketing activities as chief marketing officer. ...

Netease Technology News July 16, Phoenix New Media (NYSE: FENG) today announced the promotion of Jinling as chief marketing officer, effective immediately; the same time, also announced the appointment of Richard Tong (Richard Tong) as chief technology officer in 2014 July 21 into effect. Prior to this promotion, Jinling was the Executive Vice President of the Company since September 2013 and served as Vice President of Advertising Sales from February 2010 to August 2013. After the promotion, Jinling will be responsible for the company's advertising sales, brand building and integrated marketing activities as chief marketing officer. ...

Absrtact: Many companies believe that in the social media to open the official account, release content and fan interaction, in order to further attract fans, to do some creative activities, this is a good use of social media. In fact, these are not really the use of social media many companies believe that in the social media to open the official account, release content and fan interaction, in order to further attract fans, to do some creative activities, this is a good social media.     In fact, these are not really taking advantage of social media. Many enterprises believe that in the social media ...

Absrtact: The network marketing is relies on the website to carry on the integrated marketing pattern, many of these pages form the contact of each website. The perfect page for the user experience is very good, the page good and bad direct image to the number of Web site traffic, the impact of the company's brand network marketing is to rely on the site to carry out integrated marketing model, many of the pages constitute the links of various websites. The perfect page for the user experience is very good, the page good and bad direct image to the number of Web site traffic, affecting the establishment of the company's brand. What are the perfect page factors? This is as a network marketing personnel must not ...

Absrtact: At the beginning of the 2014, the hottest TV series was given to "you from the Stars", and fried chicken and beer became the most fashionable word for people to face the snow. Lianweixin also to join in the fun, when you send in micro-letter fried chicken and beer there are snowflakes falling, can be seen that this Korean drama has the most fire of the 2014 TV show to "from the stars of You" never for, "Fried chicken and beer" has become the most fashionable people face snow. 　　Lianweixin also to join in the fun, when you in the micro-letter issued "Fried chicken and beer" there are snowflakes falling, can be seen how hot this Korean dramas! This fiery far ...

At the beginning of 2014, there is no doubt that "you from the stars" is the hottest drama, and people face the snow "fried chicken and beer" has become the most fashionable words. Even WeChat also seized this good opportunity. When you send out "fried chicken and beer" in WeChat, there is a falling snow. We can see the degree of overheating in this Korean drama. And even more hot, look at those crazy Fans, there are many star chase drama crazy, there are fans said there are not less than 200 stars mentioned "you from the stars." Valentine's Day when fans bought the "Beijing News" ads, really ...

On the evening of April 9, Mr. Shu Yu, Chairman and CEO of Rui Technology, was invited to http://www.aliyun.com/zixun/aggregation/25205.html "> Tsinghua University to make a pioneering speech for hundreds of MBA students." The theme of this lecture is "entrepreneurship to professional managers to the rising road of entrepreneurship Again", the speech showed Shu Yu as the first generation of Chinese internet witnesses, firsthand experience of the vicissitudes of industry changes, and the world's top 500 companies are how to think about development and progress. At last...

Received in the morning Mail, the first Gold Award for digital Marketing Awards will be held this month 115.html ">26 Day in Beijing Mei Lanfang Theater, ES y-not works" Lang Yi listing interactive integrated marketing Campaign "successfully nominated. At the same time, the ES finalists nominated works also has "My 2008, the world opens the big eye to see". Think of two trends: one: Because of the interaction, the future of more marketing ideas will subvert the current imagination. The definition of creativity is broader, from arousing attention, to engaging in interaction, to creating influence. Our cognition is moving in a step-by-step way ...

"People want to dress flowers," for every young woman, any theme of beauty marketing will not be easily rejected. In fact, not only young women, even the network marketing professionals, but also to "beautiful marketing" deep love. Recently, there are internet marketing industry "Oscar" called the Fourth annual Golden Net award ceremony, Sen Bo pr "hand" peach blossom Kata "Find the United States" series of integrated marketing cases, easy to pick up the Golden Net award of the entire Field Special award--2012 the most influential Network Marketing award, in this award ceremony set off a considerable influence "Beautiful storm." Sen ...

September 5, at the National Convention Center held in the fourth session of "Golden Net Award" awards ceremony and 2012 Network Marketing Summit Forum, Sen Bo Pr won the Gold Net Award highest award-the 2012 most influential Network Marketing award. After the ceremony, Yu Linyi, director of public relations, briefly received an interview with reporters. First participation in the awards will be the highest online marketing industry award, facing the reporter given the "Dark Horse" evaluation, Yu Linyi said: Sen Bo Pr Eight years grinding a sword, and can not be called "Dark Horse." Sen Bo Public Relations President: Yu Linyi "Mori Bo PR has been pursuing the introverted, pragmatic style, the company created ...

November 15, 2013 16:00-16:45, Shanghai Centre Theatre, with "five screen life content to win sales" as the theme of the golden cast to enjoy the popularity of the video network. Wang Xiangyin, executive director of the website of Le Vision Network, le View Film CEO and executive director Zhang, famous actor, star producer, Le Yuwei Lu Studio founder Xiaolu and Ganvi, as well as the host role of the music network marketing vice President Tan Jingying, composed of the golden cast 20 more special session "the most exquisite most eye-pleasing" lineup. Music video Network Solo "I Am a Singer" second season, the heavy news the beginning of the concert, Wang Xiangyin ...

Red envelopes as the traditional Chinese New Year's fine tradition, from ancient times has been handed down a long history. However, with the continuous development of the Internet, more and more traditional things are being internet, so, "electronic red envelopes" began to provide people with a new way of life. In the past 2014 years, China Mobile internet has ushered in a burst of growth, whether the number of intelligent terminals or mobile apps, has let most of the Chinese people, began to enter the mobile internet world. This provides a very convenient condition for the development of electronic red envelopes. From the 2013 Spring Festival period ...

Absrtact: SEO webmaster often pay attention to the change of search engine, and integrated search is one of the most obvious features in the last two years. With the diversity of user search and the diversity of requirements, search engines also try to provide users with multiple search results. Do SEO webmaster often pay attention to the change of search engine, and integrated search is one of the most obvious features of the last two years. With the diversity of user search and the diversity of requirements, search engines also try to provide users with multiple search results. As a lot of novice webmaster, may not pay attention to this aspect of the changes, so today I ...