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Recently, the major electric operators constantly, but the layout of the same-fashion. Day cat and fashion group to reach strategic cooperation, the release of the trend of electric business trends, Jing Dong and fashion group, "Fashion Bazaar" deep cooperation, "fashion bazaar" settled in the Beijing-East flagship store. Dangdang put forward to fashion to change the strategic slogan, guoqing on Weibo also called on the company employees "change Gene revolution." Day Cat: The construction of the fashion ecological Circle in August, the days of the cat issued a fashion strategy, through the creation of a three-dimensional fashion media marketing system, the establishment of electric business fashion eco-circle. It is reported that the days of the cat will be in 2014 autumn ...
Core tip: As a leader in fast fashion, how does Zara refine it? ① Cottage: The creative release of big-name companies in a few days, a similar figure appeared in Zara's shop; ② fast: A Zara fashion from design to sales, only 2-3 weeks; ③: Each store clothing style three weeks all update; ④ cheap: Price is big brand about 1/7;⑤ Oil pollution mode marketing: Almost do not advertise, Stores are their best advertising. "21st Century Economics report" excerpts: August 7, 2012, according to the Bloomberg billionaire index ...
The fashion industry, which has been plagued by unpredictable changes in the market, has finally found a good helper. EDITD and WGSN, a retail technology company, are launching their own large data Analysis Services, which they hope will help fashion brands and retailers predict, and even establish, popular trends. At the beginning of the 2000, Julia Lia Faller, who also worked in fashion design in Australia, found an annoying problem: there was too little information on hand to help her understand and respond to the latest trends. "We ...
The intermediary transaction SEO diagnose Taobao guest cloud host technology Hall "to the market to do real-time accurate grasp, accurate positioning product and company development direction, we have been doing things." If Spokane does not make cultural distinctions, it is no different from other Internet brands. "Spokane Emperor Card men CEO Wu Shihui A word suddenly awakened the author." Everyone in the cost of today, after the price war, the brand's core competitiveness needs to rely on what to support? Wu Shihui The answer is brand connotation and culture. "Amoy brand" of the smoothie this started in ...
According to Bloomberg Millionaire Index, August 7, along with Zara parent company Inditex SA's stock price rise, Zara's father Ortega wealth to surpass Warren Buffett, become the world's third richest, with Zara as the representative of the fast fashion clothing brand also quickly become the topic of public hot discussion. With the improvement of living standards, people's consumption concept has changed dramatically, and the frequency of buying clothes has greatly increased, which makes the clothing market has also undergone a major change, and emerged a number of fresh forces to become the dominant market at this stage. ZARA, on ...
What is the most valuable part of an enterprise? If you often read our magazine, you must be familiar with the "Industry Essence Pyramid". Its top level is "experience", and it's easier to succeed if you catch it. Because the function of products alone, in this competitive era has been difficult to win. So, how to provide the customer experience, will certainly let you have a headache. Don't be afraid, someone will help you. Today I'm going to introduce you to a really cool company that's doing business to help you get to the top of the pyramid. Its customers are basically clothing enterprises. The company sent a large number of people around the world, collecting fashion information, ...
September 11, 2014 Dangdang Clothing autumn and winter new conference held in Beijing grandly. Dangdang broken "Boundaries", released the latest "T-Station acceleration" plan, through the leading line again to send two or three lines of power market, when the clothing or to achieve "cornering overtaking", in the wave of the electric trader fashion ushered in a new round of explosive growth. Fashion big "potential" to the birth of "T-Taiwan Plan" The development of E-commerce accelerated the popularity of online shopping apparel, clothing has replaced 3C as the largest market segment, the scale of more than 600 billion yuan. 2012 Dangdang established Apparel as the company's target ...
As of the first half of 2012, China's luxury network shopping market size up to 13.5 billion yuan, 2015 or up to 37.24 billion Yuan AI Millet editor's words/last issue of "into the Chinese rich" series of reports we found that Chinese consumers love overseas shopping for reasons other than price factors, The rich category and style is another major reason. In addition, Chinese consumers keen to collect luxury limited money also diverted a part of the domestic buy luxury crowd. In this issue, we are turning to the increasingly hot luxury shopping network. Recently, with the internet shopping in China's rising and mature, the network to buy luxury for consumption ...
Has from the domestic largest luxury shopping platform, successfully transformed into a very influential domestic professional shopping table online platform. "The future gathers the vogue to be further to the media, the specialization, the authority change comprehensively." "Li Yongquan said that in the 2010 when the first set up, with other luxury sites like many of the operating category." But with the development of the deepening and market changes, Li Yongquan gradually realized that the future of luxury platform opportunities will appear in the subdivision area. Poly Fashion in July 20, 2011 decisive and comprehensive transformation for the list category of luxury goods, and cut down nearly 20 fashion brands, ...
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