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The success of popular American dramas is closely related to its pervasive marketing. When social networks, mobile apps, and social media are the dominant tools of information dissemination, smart marketers can always skillfully use them to attract viewers ' attention. This article selected seven popular American drama cases, from their respective marketing plan, perhaps you will learn some interesting ideas. "Walking Dead": "We are not vampires," said Robert Kingman, the "Walking Dead" producer of Twitter's viral marketing.

Just this week Facebook posted its results, including the 1.1 billion people who use their sites every month--the world's largest internet community, no doubt. BuzzFeed a form, the world's largest social media and applications have been sorted out, with data compiled from the latest official announcements, although some of the data may be somewhat better than it really is (such as google++) or may be missing, but let's see What do humans do on the internet in the 2013? Some have ...

Compile @ Yang Yuanlong metalony Guide: As we all know, social media is a good way to raise brand awareness and develop new customers, but how can we convert random social media fans into genuine customers? This article provides us with 6 suggestions and related cases, I believe it will bring you some inspiration, if you have this advice, please let us know. Specific strategies vary by brand, and different brands need to face problems in customer acquisition. "If you are our client, it means you have bought ..." said Equinox, the director of social media at the company.

Author @bigla: Traditional corporate brand in the treatment of social media is still too conservative, as a "scourge", that social media for the brand to bring more negative impact.   However, this is not true, and American Express is a good example of how social media can play a significant positive role in building brands, communicating customers, and so on. The pace of the Times is accelerating, personally, slower to adapt to this change may not be too serious, but if the enterprise innovation and enterprise growth is too conservative, bring only ...

The intermediary transaction SEO diagnoses Taobao guest Cloud host technology Hall This June 18, the Austrian biscuit celebrates its centenarians birthday the marketing case to obtain the Cannes Advertisement Festival PR category gold medal. This is an Oreo 100-day content marketing campaign on Twitter, each day combining their cookies, concise and vivid design of different comics, and with the classic and hot topics echoed. Fans can share and sift through the best ideas. 　　This has sparked the fans ' love and discussion. Group of China Interactive Marketing President Tony ...

In the Kangzhi mobile "New World", Chinese entrepreneurs and developers are trying to play a game with international Masters. 　　Some of them will be given the opportunity to become a great enterprise in the new World of mobile interconnection, thus accomplishing the task of enterprise's rise. Although the industry's expected judgments vary, whether the successful developers of the old World in transition or the black horses born in the New world, it is almost unanimous that in the pan-software sector, mobile application development is the only one that Chinese practitioners can walk ...

Today, for many car brands in digital marketing may be focused on the mobile internet, mobile official website, car friends will app, as well as a variety of models of the game apps: Super Red "350 car shaking shake music", as well as Changan Ford, BMW, Mini and other ⋯⋯app gradually become standard, Now there are 8 apps available on the public website. Think about a few years ago, when social media was just rising, the car brand was also at the forefront of the test water: Honda "Everyone knows somebody who ...

"While Facebook and Twitter remain the dominant social media sector," Social media users migrating to smaller circles, a commentary in the US CNN website, published in Tuesday, says But more and more startups are starting to focus on small social networking, not just expanding the user's interpersonal network, but rather controlling the scale. The following is the full text of the article: User differentiation in a lot of people are keen to accumulate Facebook friends and Twitter ...

Zeng Ai agronomy 18 months ago, Zhejiang Newspaper Media (600633) Chairman Gao Haiho suddenly found still in the city newspaper editor-in-chief of the Wang Xi, the two sides had a 5-minute conversation.　　And this short minutes of talk is enough to determine how the next 10 years of the country's first-ever-listed big newspaper group will be. After that conversation, Wang Xi was appointed to take charge of the new media business of the Zhejiang newspaper group. Wang Xi recalls, this sudden change let him once difficult to adapt, before this oneself every day to consider the circulation of how much, the amount of advertising, even every day in the middle of the night to worry about what to use ...

Guide: Near the end of the end, social media in the ring of Gree Mingzhu and small Mirejun, in the United States Chen Au to the U.S. law firm's statement of rights, into the collective carnival. is about to enter the 2015, the major media began to release the 2014 outstanding Social marketing cases of various types of inventory, all kinds of inventory: micro-letter Red envelopes, Coca-Cola lyrics bottles, pay the Sun bill, MO White wash, surround the nerve cat, ALS ice bucket Challenge. Millet continue to create myths, still stand at the cusp of being talked about, and the vast number of marketing practitioners began to become rational, very few people will attempt to replicate 3 years ago, "Durex" Rainy night ...