Long Tail Effect

The following is the full report: In the third quarter of the financial reporting, Youku potatoes New accounting policy stipulates that the procurement costs of professional production content in the first year of playback will be amortized 92%, higher than the previous 70%. This means that Youku potatoes will face higher costs in the short term, but this is good for future profit margins. It also gives Youku potatoes a better chance of achieving a break-even in the short term and boosting market sentiment. However, we also believe that this adjustment reflects a shorter generation capacity for professional production, or a smaller "long tail effect", since accounting policies usually require content costs ...

That year "Amoy brand" three major representatives of the wheat bag, green box, grass sets occupy the three categories of bags, children's wear, cosmetics, but currently ranked in the first camp of the new three brand Han are clothes, the Mann, crack silk all from the ladies, ranked in the second camp, sales in the 500 million yuan, many brands such as Akkadian also from women. The reason for this difference is that the long tail effect of each kind of purpose brings the personalized space of the brand in this industry. Brand transactions of the long tail effect more obvious, the industry's personalized space will be larger, conversely the smaller. Like home appliances, 3C and other categories, its personalized space is very small-for example ...

Absrtact: I didn't expect Krypton to appear in the same conference as TVB. Tencent's QQ Music held a strategic conference in Hong Kong today, announcing the signing of an exclusive cooperation agreement with South Korea's YG Entertainment (YG Entertainment), acting as the latter's network in mainland China did not expect Krypton to appear in the same conference as TVB. Tencent's QQ music today held a strategic conference in Hong Kong, announced with the South Korean YG Entertainment (YG Entertainment) signed an exclusive cooperation agreement, acting the latter in ...