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Adidas "sister" theme marketing into the third year: "There are sisters, no impossible"
activity advertising advertising company company marketing marketing into training

This year is the third year of Adidas ' sister ' theme marketing, and they have put forward a new slogan-"There are no impossible sisters."   The latest ad, starring Hebe Tianfu, a Women's series spokesperson, tells stories about how the sisters overcame the obstacles in their exercise, such as diverting their bikes across the bridge at roadblocks, running in the rain, and so on. TBWA, the advertising company responsible for the marketing, told the Daily Curiosity, "in the past, sports brands in China's advertising, training is often described as a serious, intense activity, and the individual's own pick ..."

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