Marketing Management

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Former SouFun second-hand housing business executive Wang Zhenguang as 58 vice president of the city

July 31, the original soufun of the second-hand housing business executives Wang Zhenguang has recently joined the 58 city, and also served as 58 vice president of the same position, and in the future he will be fully responsible for 58 of the same city rental and second-hand products marketing management work. According to the news, Wang Zhenguang has more than 10 years of experience, and has served Tcl, Shenzhou, Lenovo and SouFun. But in the real estate marketing, especially in the second-hand Housing Network marketing field of work experience is very rich. He has planned and advanced the "China Real Estate Broker Contest", the impact of the broker ...

A book about marketing management

Any continuation of the classics will not be able to avoid the outdated era of methods, but the methodology revealed will never be outdated. The junior began to pick up the book to now 4.5 years, the middle of a variety of excellent periodicals and great books and bestsellers countless, but all involved in marketing, currently has not been able to break away from the core ideas and scope of the book. Can only say a variety, but still in accordance with the book system to understand. First of all, the most important thing in this book is the theory of demand, which emphasizes the transition from the seller's market in the production era to the buyer's markets that satisfy the customer's demand. In the process of reading, must always be "...

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